building your brand
moving you forward
Whatever you make, this is the best place to make it.
Nostrum, Inc. is fl exible in the needs of the client. Our capabilitiesto immediately incorporate emerging technologies and the abilityto quickly respond with creative solutions is paramount to ourbrand’s ethos.
Nostrum believes that social is at the core of every digital effort, so we craft our social programs around three key strategic objectives:
• Drive awareness by establishing a ‘social first’ approach that includes ideating in the most targeted channels and delivering clever, compelling social creative best suited to fit each channel.
• Raise affinity by turning insights gained through metrics and conversation-monitoring into tactics that tap into the themes/topics that resonate best with brand advocates.
• Boost advocacy by inciting conversation – through content – and empowering fans to share brand content in an authentic manner.
Nostrum believes that a brand’s communications, activity, engagement should be guided by a notion that encapsulates the essence of all that a brand is. We call this notion a BrandBeam. It represents all that the brand is at its very core. It identifies and prioritizes brand values and generates the personality of the brand. The BrandBeam calls all communications home.
So while a single brand may have many campaign messages, all communications must ultimately serve the BrandBeam. Doing so results in smart, streamlined campaigns that maximize value and reduce redundancy and waste.
now, let's talk
Some say the art of conversation is dead. We propose, instead, that it might just live someplace else. In an Email or text chat, a blog post or a tweet, a Facebook exchange, etc. Of course, you can always grab your nearest mobile.
for a succinct reply always go with Susan.
for a detailed response chat with Alison
we would love to hear from you (800) 540-7414