Kroeger is teaming with Microsoft in an effort to revolutionize the way we shop for groceries and bring shoppers back to the stores – will it work?

With the rise of Amazon’s Fresh service as well as app services such as Instacart, many consumers prefer to do their shopping from the comfort of their home. Microsoft is set to launch new technology in two of Kroeger’s biggest stores in an attempt to bring shoppers back into the store. The technology promises to […]

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Voice Activated Computers

Voice Recognition Marketing

Voice recognition software is here to stay. It is estimated that within the next year and a half there will be over 1.6 billion digital assistants in use and by 2019 the voice recognition market will be a $601 million industry. In 2017, 1 in 4 shoppers used voice assistants in their holiday shopping and 40% of adults use voice search every day.

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The Power of User Generated Content

In today’s digital age it has become increasingly more important for small business to embrace and utilize UGC – User Generated Content to its fullest extent. User Generated Content is content created about a brand by unpaid contributors (or simply, fans) such as posts, pictures, videos, blog posts, tweets, or comments on social media channels. […]

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Musical.ly

Musical.ly is one of the most popular and fastest growing music video applications out today. MTV Networks recently launched a campaign with Musical.ly tied to their flagship program, the yearly Video Music Awards. But is Musical.ly the right choice for marketers? Well, that depends on what you are trying to sell and more importantly who […]

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The Rise of Social Media Messaging

Are the days of people broadcasting numerous aspects of their life numbered? Probably not. But in today’s world, people (especially young people} are adapting new ways of communicating electronically to fit their specific needs. And with the rise of social media messaging services, there’s an app to fit almost all of those needs. According to […]

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Daring to be Different – Creating a Brand that Stands Out

Think Different. Sound familiar? It should. It was the revolutionary advertising campaign and slogan that proved the game changer for Apple in 1997 when company co-founder, Steve Jobs, was brought back as CEO to steer the corporate ship. Seeking to reinvigorate the beleaguered brand, this campaign was the turning point, officially signaling that the company […]

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In Marketing and Advertising, Emojis are Everywhere

Back in 1985, the glam pop girl group, the Bangles, exhorted everyone to “walk like an Egyptian”. These days, the hair isn’t quite as high and musical tastes have changed, but folks are again taking their cues from our friends in the Middle East. Today, we’re not walking like Egyptians, we’re communicating like them – […]

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Crafting a Stellar YouTube Strategy

These days, online is everything. If you’re a brand looking to make headway with your audience, chances are you’ve already established a digital presence, because, as we all well know, that’s where the masses are. Old, young, and everything in between, the people have spoken, and what they’ve told us is: we’re on our laptops, […]

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Paris Terrorist Attacks and Social Media’s Response

Another atrocity shocks the world, this time in Paris. Again. Just under a year ago, the city was stunned when Islamist extremists stormed the headquarters of Charlie Hebdo, a French weekly satirical newspaper, and executed 11 people. Last Friday, the 13th of November, extremists once again targeted The City of Light in a coordinated attack […]

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Emissions Test Fraud: Volkswagen Deceives Regulators and Consumers, Brand Image Takes a Hit

It’s a tale as old as time: corporate greed — and unchecked power — drives corrupt behavior, resulting in public outrage and expensive lawsuits. As that old folk song goes, “When will they ever learn? When will they e-e-e-ver learn?” Apparently never, because last week brought the news that German automaker, Volkswagen used sophisticated software […]

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