Kroeger is teaming with Microsoft in an effort to revolutionize the way we shop for groceries and bring shoppers back to the stores – will it work?
With the rise of Amazon’s Fresh service as well as app services such as Instacart, many consumers prefer to do their shopping from the comfort of their home. Microsoft is set to launch new technology in two of Kroeger’s biggest stores in an attempt to bring shoppers back into the store. The technology promises to […]read more
Musical.ly is one of the most popular and fastest growing music video applications out today. MTV Networks recently launched a campaign with Musical.ly tied to their flagship program, the yearly Video Music Awards. But is Musical.ly the right choice for marketers? Well, that depends on what you are trying to sell and more importantly who […]read more
Are the days of people broadcasting numerous aspects of their life numbered? Probably not. But in today’s world, people (especially young people} are adapting new ways of communicating electronically to fit their specific needs. And with the rise of social media messaging services, there’s an app to fit almost all of those needs. According to […]read more
Think Different. Sound familiar? It should. It was the revolutionary advertising campaign and slogan that proved the game changer for Apple in 1997 when company co-founder, Steve Jobs, was brought back as CEO to steer the corporate ship. Seeking to reinvigorate the beleaguered brand, this campaign was the turning point, officially signaling that the company […]read more
Another atrocity shocks the world, this time in Paris. Again. Just under a year ago, the city was stunned when Islamist extremists stormed the headquarters of Charlie Hebdo, a French weekly satirical newspaper, and executed 11 people. Last Friday, the 13th of November, extremists once again targeted The City of Light in a coordinated attack […]read more
It’s a tale as old as time: corporate greed — and unchecked power — drives corrupt behavior, resulting in public outrage and expensive lawsuits. As that old folk song goes, “When will they ever learn? When will they e-e-e-ver learn?” Apparently never, because last week brought the news that German automaker, Volkswagen used sophisticated software […]read more