not quite as long, or as tumultuous, as war and peace, nostrum's story speaks volumes about the power of imaginative thinking. the brainchild of marketing veteran susan collida - one deceptively petite woman with some very big ideas - nostrum cut its teeth on some highly celebrated accounts. coppertone. toshiba. jack in the box. just some of the campaigns susan broke ground on. nearly three decades later, and the big ideas keep coming.