I think I’m going to do a series on blogs I like. Some of them might not seem like they have much to do with media or advertising at first glance, but stick with me. I promise they’ll be relevant.
For Part I in this series of Blogs I Like, I’m going to start with Put This On. Their tagline, “How to dress like a grownup,” pretty well says it all. This is a style blog aimed at men, and probably most resonant with guys in the business world who want to look professional, polished, and modern, without looking like a) their dads, b) Steve Urkel, or c) douchebags. It’s a fine line.
Not Good
Good
Obviously it’s a good idea to dress well if you are attempting to make a business deal or get a job or impress people in any way. But it is also a good idea to keep things simple and classy, which is where Put This On comes in. In addition to giving sound style advice (and trust me, gentlemen, I am a GIRL and, as such, I am fully qualified to expound on what looks good on guys), the blog promotes smaller clothiers, vintage shops, and other style blogs. They are also working on videos about specific style subjects, though to date they have only completed one (with excellent production values–Denim). The thing I really like about this blog is that they practice what they preach–they keep the aesthetics of their site clean, polished, and classy, while providing exceptional content.
And NOW we get to my point about this site. Quality content, sound advice, beautiful aesthetics, and generous cross-promotion. This is the model all websites should adopt. Take heed, media folk. Take heed, and Put This On.
