CNBC is doing a special 5 part global series on Leadership and Vision.
We have attached the full hour long episode below featuring some of the most preeminent minds in the Technology sector.
Some key points that are touch upon in the episode:
Understanding the User is a Top Priority
Production Mindsets don’t always work in the digital space
Small is the New Big
Innovation isn’t always about equating dollars in the short term
Eric Schmidt, CEO of Google, discusses the business pros/cons around Google’s innovative (lack of) corporate structure and the challenges that he himself faced coming from a traditional business hierarchical system into one where employees feel “their managers work for them.”
Eric Schmidt defines the term and speaks to Google’s early years and how it has evolved from a company of fun to a company where business matters. Yet, the core of value of “Don’t Be Evil” is and has always been paramount in every single business decision made.
Evan Wittenberg, Director of Google Leadership Development speaks about how Google leads by example at each and every single level. At its core, it all comes back to sharing, teamwork and trust.
Check out what “5″ Gum is doing on the technology front.
Who would of thought gum, AR, and electronic music would all meet in the middle. So many options for this type of technology IF you have the right audience to serve your message to.
I came across this video from programmer James Alliban who is selling his services through showcasing ARG technologies. The second I saw it, uses for clients came flying out of me faster than a twitter stream seconds after an international incident: Personalized messages for specific promotions; Virtual recaps of sales calls, Up Sells; Call Reminders; Previews to new launches….the list goes on and on.
Anyway…Just wanted to share this and see if you had any other suggestions or ideas as to how this could be used for businesses?
The SekaiCamera app is all about function and bringing the user experience to life in both the real and virtual worlds.
This was prototyped at TechCrunch’s Top 50 Conference a few months back and from what was written, it was the talk of the conference. You can see the actual presentation that was done here.
Anyway, we came across this execution in our research and just thought it was so amazing. Plus, the team here just started rattling off potential uses and ideas around this app. Honestly the possibilities are endless!
But we see one major obstacle to overcome: Tagging.
As noted across countless blogs and by industry insiders, this will be crucial in facilitating mass adoption of these types of technologies. If we don’t have a “Dewey Decimal” system of sorts for tagging we all will get lost in the virtual shuffle.
This “campaign” is sick to say the least. It integrates on and offline campaign elements to highlight the goal of selling the car and customizing it to a user’s preference. Plus, there is a very nice tie into the arts as well.
This IS the next level of advertising and we wanted to share some of our finds with our people.
As we here at nostrum, inc. continue to investigate and research new and emerging technologies, we like to share some of our findings with our friends.
Augmented Reality Apps are out in full effect now and are becoming more and more mainstream (at least to us geeks). This recent addtion to the app arsenal is one of the best uses yet for it.
Check this out and let us know what you think. And if you have any other finds, please share; we love this stuff…
Clay’s take on how people utilize social networks to build communal harmony is remarkable. This NYU professor understands the social space and how sociology integrates into the equation more than most. This preeminent thinker should be listened to. I mean that’s why ted booked him.
And if you’re so inclined his book Here Comes Everybody is a fantastic read. A true must have for any digital player in the industry. I was lucky enough to attend a lecture on the UCLA campus when he was doing the circuit promoting the book. Amazing mind and we here at nostrum are lucky to be able to access his work so freely.
This recently jumped up the viral charts and we’re wondering what you guys think?
Our take: It does what it intended to do: Explain how to “shave down there” and makes it relatively simple using a clear and concise illustration and some witty puns.
Will it take off: Only time will tell…..
Is there a market for this: Hell yes…Why else would a major company pander to this.
Not sure if the man-liest of males will start trimming down there just because Gillette tells them too. But it does start the conversation…
What do you guys think???
This may force me to finally bite the bullet and purchase. What do you all think? IMO hands down one of the best “Game Trailers” I’ve ever seen…..thoughts???
Eric Schmidt CEO of Google sat down last week with Charlie Rose for a 1-1 interview about Google. Some of the insights that he spoke to are off the charts, especially the goal of “making all the information in the world, every piece of knowledge, accessible and useful to EVERYONE.”
Today I forgot my Blackberry at home. I discovered the missing bulge, usually present from my left-front pocket, while on the elevator in the parking structure. Immediately I remembered tossing it onto the bed after it served its sixth or seventh most useful purpose and woke me up. As a result of my slight neo-Luddite streak, I was only momentarily worried about spending the day without the device, and I told myself I would hardly even notice its absence, having lived 99% of my life without it and 70% without a mobile phone of any type. Read the rest of this entry »
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