Posts Tagged ‘football’

Super Bowl Roundup

Saturday, February 2nd, 2013

This weekend we see Madison Avenue’s biggest day of the year: the Super Bowl. In celebration, here’s a quick roundup of some cool stuff centering around the big day.

The 10 Best Super Bowl Ads of All Time: Mashable has collected what they think are the top ten halftime ads in Super Bowl history. Do you agree? Was one of your favorites left out?

Star Trek into the Super Bowl: Paramount has created a really spectacular transmedia app for its upcoming film, Star Trek into Darkness. The app uses context-aware technology to unlock specific content at specific times, based on what users are watching or listening to. Rewards for using the app include unlocking the teaser trailer for the Super Bowl ad and pre-ordering tickets.

Movie Madness: Even if you’re not into football, you’re probably watching for the ads, and even if you’re not into ads, if you’re into movies, you’re watching to see teasers of some of the hottest movies coming out this year, including Iron Man 3 and Oz the Great and Powerful.

What else are you excited for come game day? Hit the comments and let us know your favorite Super Bowl advertising stories.

What Not to Do: Kansas City Chiefs

Friday, September 14th, 2012

In our ongoing series of social media lessons learned from other people’s mistakes, the next installment comes from Kansas City’s NFL team, the Chiefs. First, read this Mashable article detailing the history of the debacle. Then come back here for the lessons learned from it.

1. Don’t let people get your goat. The Chiefs’ community manager made the mistake of responding with his or her personal emotions instead of maintaining a professional front. Rather than sniping back at the disgruntled follower, the community manager should have either responded politely or ignored the comment. Simple as that.

2. Be judicious with the block button. Don’t block people who are mildly annoying but mostly good-hearted. The block button should be your weapon of last resort, the tool you use when people are being abusive or downright nasty. The Chiefs blocked a user who really hadn’t done anything except voice a negative opinion, and look how that turned out. Save the ban-hammer for the ones who really deserve it.

3. Apologize and mean it. If you are in a situation where somebody’s feelings are hurt, whether warranted or not, apologize. Even if it’s not your fault, be nice. Don’t try to weasel out with an “I’m sorry IF” non-apology. Own the situation. Make the user feel heard and understood. That’s usually enough to appease them, and if it’s not, at least you’re covered.

Only a fool doesn’t learn from his or her own mistakes, but it’s an absolute idiot who doesn’t learn from other people’s. Take these lessons to heart and save yourself and your brand some time and triage.

No Homo: Censoring SuperBowl Ads

Saturday, January 30th, 2010

CBS is beginning to head down an interesting path in its ad placement for the SuperBowl. They have turned down two “gay-themed” ads so far: one is from male-male oriented dating site and the other is from web-hosting service The ManCrunch ad shows two men watching a football game (presumably the SuperBowl) and munching chips. Their hands touch as they both reach for a crisp, and suddenly they can’t hold back any longer–they smooch! The GoDaddy ad is more surprising…it does feature a flamboyant ex-football star, but it also features women in lingerie. Doesn’t that usually get any and all content a free pass? (It does for American Apparel)

In any case, both ads were rejected on the grounds that they don’t meet CBS’s content standards for the SuperBowl and they might offend people. For ManCrunch, the broadcasting company went one further and claimed that they couldn’t verify the firm’s credit (the rejection letter is up on Scribd as well as being reproduced on the Mashable article). However, it DOES look like they’re going to air the Tim Tebow pro-life ad, which is guaranteed to offend at least some people…which people is it okay to offend, and which have to be kept happy? CBS is sending a pretty clear message about what audience bracket they value, which is fine–First Amendment and all that. But still, what about all the gay-friendly sports fans? Seems like a bit of a business mistake to alienate such a vocal consumer group…