There have been some surprising developments on the Internet in the last week, from Muppet selfies to what some are calling the end of Net Neutrality. Let’s take a look.
We’ve blogged before about the Muppets and their awesome use of social media, but they’re taking things to another level by joining Instagram, the popular photo-sharing (and enhancing) network. In the run-up to their next film, coming out in March, they’re even having the evil Moopets take a selfie or two. What makes the Muppets’ social media efforts so charming is a combination of skill and savvy, along with the cuteness and wit that comes with any Muppet production. The takeaway here is to find what makes your business or product special, and then use social media to showcase that.
In other social media news, McDonalds has joined SnapChat. The fast food giant is using the infamous photo and video-sharing site to generate excitement for their soon-to-be-announced new sandwich, with the help of Lebron James. The move seems to be working, as the account has garnered thousands of fans in just a few days. The reason the account has taken off is partly due to James’s star power, but also because McDonalds is creating a sense of mystery and excitement by teasing tidbits of information leading up to the product launch.
Finally, you’ve probably heard about Comcast’s deal with Netflix, which many have called the end of Net Neutrality as we know it. Mashable has a great piece detailing what the move actually means, and it’s not what you might think.
What other social media news blew you away this week? Hit the comments to let us know.