CBS is beginning to head down an interesting path in its ad placement for the SuperBowl. They have turned down two “gay-themed” ads so far: one is from male-male oriented dating site ManCrunch.com and the other is from web-hosting service GoDaddy.com. The ManCrunch ad shows two men watching a football game (presumably the SuperBowl) and munching chips. Their hands touch as they both reach for a crisp, and suddenly they can’t hold back any longer–they smooch! The GoDaddy ad is more surprising…it does feature a flamboyant ex-football star, but it also features women in lingerie. Doesn’t that usually get any and all content a free pass? (It does for American Apparel)

In any case, both ads were rejected on the grounds that they don’t meet CBS’s content standards for the SuperBowl and they might offend people. For ManCrunch, the broadcasting company went one further and claimed that they couldn’t verify the firm’s credit (the rejection letter is up on Scribd as well as being reproduced on the Mashable article). However, it DOES look like they’re going to air the Tim Tebow pro-life ad, which is guaranteed to offend at least some people…which people is it okay to offend, and which have to be kept happy? CBS is sending a pretty clear message about what audience bracket they value, which is fine–First Amendment and all that. But still, what about all the gay-friendly sports fans? Seems like a bit of a business mistake to alienate such a vocal consumer group…

Thoughts?