If you want to see someone doing social media right, look at the Muppets franchise. Many entertainment properties have tried and failed to get into the new media world, but the Muppets have always been ahead of the curve. They have an engaging website, but their real strength lies in their use of social networking itself. For example, their Twitter feed is often “taken over” by characters, rather than just constantly flogging their latest DVD release. Right now Miss Piggy is in charge, and nobody is better at self-promotion than the divine swine herself.
The best part about the Muppets in the new millenium, though, is their use of YouTube. Their channel is full of the usual movie promos and commercials, but their original content is where they really shine. Take Beaker’s rendition of “Dust in the Wind.” Muppets Studios actually understand internet culture, right down to the dubious intelligence of YouTube commenters.
Of course, sometimes the original content is just plain awesome. We’ll let this one speak for itself.