Hello Kitty and I have been friends since I was in the 1st grade. I met her on a pencil set that was gifted to me and since that moment, we became best of friends.
Whatever she had, it always matched, was insanely cute and I coveted it all. If the pencil was pink, so was the sharpener, the case and the eraser. Same logo and color palette throughout and thoughtfully packaged. Hello Kitty taught me about Branding.
Then she introduced me to her friends, Little Twin Stars, Tuxedo Sam, and My Melody. Hello Kitty taught me about Product Extension.
When I needed appliances and interior decor, she had her with her own toaster, TV, bedding and more. Hello Kitty taught me about Brand Extension.
When I went through a “Goth” phase, she started to don more black. Consequently, she got a slew of new friends and a lot more popular. Hello Kitty taught me about Brand Revolution.
You would think that Hello Kitty and I would drift apart over the years, but we didn’t. Maybe because we were born the same year we seemed to grow up together. When I got my first Nirve beach cruiser, so did she. When I started wearing MAC makeup, so did she. When I entered into my career and needed a Mimobot USB flash drive, so did she. Hello Kitty taught me about Brand Partnership and Brand Evolution.
HK is one wise little kitty.