Smart marketing and superb design. That’s the Nostrum way, and there’s nothing we love more than when a client comes to us with a seemingly impossible marketing or advertising request. A close second? Garnering recognition for those efforts, and showcasing our clients’ products, people, and their capabilities.
So, imagine our excitement when we learned that the Long Beach Convention & Visitors Bureau – a longtime client – was honored by four separate marketing awards programs for Sky Transformation, a full-day conference and event celebrating the unveiling of the Long Beach Arena’s new multi-million dollar Pacific Ballroom.
The LBCVB and Nostrum teams won the following for a three-piece invitation series:
• Addy Awards, Regional Silver Winner
• Hermes Awards, Platinum and Gold
• MarCom Awards, Platinum and Gold - multiple
• Summit Awards, Silver and Bronze - multiple
Sky Transformation, which took place on November 20, 2013 was months in the making and took countless hours to coordinate, from musical acts to food selection, to purple and pink themed flowers and more. The goal? To help sell the re-imagined event space for conventions, large scale events, concerts, meetings, and more.
Nostrum was tasked with developing the event branding, messaging, and collateral/promotional pieces, including three direct mail invitations that played on the Sky Transformation theme of sight, sound, and space.
Using complex origami folds, acetate, and vintage vinyl record material, we produced an exciting invitation series that ultimately helped attract hundreds of folks from the media and hospitality industries, as well as local city leaders. The event was a rousing success, generating numerous press mentions and sparking a flurry of social media activity from guests eager to share their experience.
The best part: meeting planners from across the country booked the Pacific Ballroom for a range of events, while others now had Long Beach on their radar as a potential venue for future engagements.
Making our clients shine - that’s the Nostrum way!