If you’re like us, you’re probably a little obsessed with all things digital and social. If something’s making waves on YouTube or generating retweets around the world, you can guarantee it’s made the rounds here at Nostrum. So, when the nominees for the 7th Annual Shorty Awards were announced, we were downright giddy! (For those unfamiliar with the program, the Shortys recognize exceptional short-form content on social media.)
Our account managers, media team, and creative department spent hours - possibly too many - pouring over the submissions and marveling at the ingenious ideas executed to perfection. There was the Humane Society of Silicon Valley’s in-house marketing campaign, “Eddie the Terrible”, which took a hilarious approach to promoting its services. Rather than taking the predictable route of using pictures of adorable dogs and cats to tug on the heartstrings, the agency’s marketing and social media team instead highlighted their most problematic adoptee, Eddie – a very crusty dog with some very bad habits (yapping, scratching, peeing, just to name a few). Through the use of blogs, a satirical press release, and an aggressive media outreach campaign, the Humane Society not only raised its profile and achieved a record number of media impressions, it also found a permanent home for Eddie!
Another Nostrum nominee favorite was GoPro, who blew us away with its YouTube and Instagram submissions. Billing itself as the “inventor of the world’s most versatile camera and category creator in action, adventure and lifestyle photo and video capture”, the company does an outstanding job of producing creative content through the eyes of its social media followers and sponsored athletes. From adventures high atop snowy mountain peaks to terrifying encounters with a great white shark, the awe-inspiring photos and video tell an authentic tale of those among us determined to take the path less traveled. That GoPro social media content has been favorited, shared, and viewed hundreds of thousands of times speaks volumes about its marketing team’s commitment to customers and to the company’s mission.
For a complete list of the Shorty Awards nominees and winners, visit http://bit.ly/1HqXwhS. Be inspired!