like most non-profits, the community college foundation - not to mention the students they help - relies heavily on donated funds from the community. raising these funds, however, was no easy task given the foundation's fledgling status, limited budget and scant resources.
using their small budget judiciously, nostrum created a focused multiple-communication campaign. recognizing that we needed to raise awareness as well as money, we created a campaign message that encouraged individuals to become personally invested in the success of the foundation and the college.
we began by developing an identity package, including logo and letterhead, to fortify awareness and recognition for the foundation. then, building on this identity, we created a series of brochures communicating the foundation's vital role within the community, and an open invitation to invest in the next generation of college graduates.
to drive up donations, we executed a bold direct mail and outdoor campaign, again emphasizing the importance of accessible education. to increase the effectiveness of fundraising efforts, we also created volunteer training aids.
a little branding goes a long way. the campaign exceeded expectations and raised 20% more funds than the projected goal - translating into more graduation caps for more students.