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The Power of User Generated Content

In today’s digital age it has become increasingly more important for small business to embrace and utilize UGC – User Generated Content to its fullest extent whatsapp duo herunterladen. User Generated Content is content created about a brand by unpaid contributors (or simply, fans) such as posts, pictures, videos, blog posts, tweets, or comments on social media channels skype for laptop. It differs from traditional ads and promotions in one key way. It is created by real life customers based on actual experiences with the brand. UGC demonstrates how people can use and interact with your products in their everyday lives minecraft download kostenlos pc.

Ad campaigns can list features and benefits of using a particular product but they do not create meaningful connections with the consumer. The easiest and most successful way to create these connections is to utilize UGC – have the users promote your brand for you yugioh devpro herunterladen. 82% of consumers say that UGC is extremely valuable in their purchasing decisions. 48% of consumers say that it is a great way to discover new brands and a whopping 92% trust recommendations from people that they do not know over brand content herunterladen.

Those statistics are significant. People respond to UGC campaigns for several reasons. One big reason is that it puts the customer front and center apps downloaden iphone x. Consumers love to share their experience and build a connection with like-minded people. Customers also trust the authenticity of UGC, which isn’t easy to come by these days, considering the profusion of brands on the internet today download everything that matters. Customer trust is always garnered by promulgating the adage ‘selling is service’, and constantly implementing the points stated on https://www.salesforce.com/blog/2019/01/how-to-create-a-customer-centric-experience.html usenext herunterladen legal. In today’s online world people are skeptical of marketers and are not passively led by commercials and billboards like they once were. They want a say in who and where they purchase from and choose brands that connect with them on a human level – companies that understand them tomtom.com/downloads kostenlos.

Specifically, Millenials react strongly to UGC. In fact, 84% of Millenials claim that user generated content on a business’ website influence their decision to purchase filme von rtl now herunterladen. This is important because Millenials are also the biggest online shoppers spending about $2,000 each year online.

One of the biggest benefits of UGC is that it is quick and keeps up with current trends. You will not have to spend lots of time and money developing an advertising campaign that may be irrelevant by the time it airs. Instead you can embrace and rely on your users to stay in touch and on the top of the minds of your audience.

The power of utilizing UGC is apparent and we will continue to see more of it as customers continue to reject traditional advertising and marketing tactics and crave authenticity.

Social Media Roundup: Six Degrees of Kevin Bacon

March 24, 2014 Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » strategy » technology » thinking » trends » viralTagged advertising, augmented reality, blogging, branding, branding strategy, commercials, dance, danya, google, inspiration, jimmy fallon, kevin bacon, marketing, marketing strategy, metrics, philosophy, planning, ROI, social media, Social Media Analytics, technology, the tonight show, transmedia, TV, twitter, viral, viral video, YouTube

This past week had the usual run of viral videos featuring Beyonce and clever cats, but there was some interesting news as well. We’ll cover both the newsworthy and the purely viral in this week’s social media roundup spiel spiele zum herunterladen!

YouTube may be looking into creating a kids-only site, says Mashable herunterladen. The site already has safety features to protect younger viewers, but they’re not 100% foolproof. A kids-only site could be just what parents need, given the, er, adult popularity of some children’s shows, such as “My Little Pony: Friendship is Magic.” It won’t erase the need for careful monitoring and safety features, but it’s a good start, if it comes to pass herunterladen.

A very informative study done by Fox, Twitter, and the Advertising Research Foundation shed some light on the dynamics between Twitter and television consumption herunterladen. Click over to Mashable to get the full details, but the long and short of it is that there is, in fact, a direct link between a show’s activity on Twitter and viewers’ actions, although not in the way you might expect windows designs herunterladen. The study reveals that the most influential proponents a show can have are the on-air talent, whether it be an actor or a host of a reality show. That being said, the more active a show’s brand is on Twitter, the more likely viewers are to make an effort to watch the show, and the more likely they are to take action on advertisements, especially if they are closely tied into the show’s activities herunterladen.

On the viral side of things, frequent flier Jimmy Fallon teamed up with Kevin Bacon to celebrate the 30th anniversary of Bacon’s dance classic, Footloose gg. Fallon announced that NBC had made dancing on “The Tonight Show” illegal, and that did not sit well with Bacon. What follows is a brilliantly choreographed homage to Footloose, proving that Bacon (and his dance double) has still got it skype kostenlos downloaden deutsch windows vista. Click here to see the full video, and prepare for some serious 1980’s nostalgia anno 1701 download vollversion kostenlos.

Finally, just because we’re so excited for the return of “Game of Thrones” and because we like their social media efforts so much, check out some of the awesome fan art being sold on Etsy herunterladen. The dragon egg necklace in particular is really hard to resist.

Muppets and McDonalds and Netflix, Oh My!

February 26, 2014 Susan Collida advertising » apps » arts and culture » business » community » creativity » inspiration » media » promotions » sports » strategy » technology » thinking » trends » viralTagged advertising, blogging, branding, branding strategy, danya, inspiration, instagram, lebron james, marketing, marketing strategy, McDonalds, movies, Muppets, philosophy, planning, snapchat, social media, technology, transmedia, Value, viral

There have been some surprising developments on the Internet in the last week, from Muppet selfies to what some are calling the end of Net Neutrality herunterladen. Let’s take a look.

We’ve blogged before about the Muppets and their awesome use of social media, but they’re taking things to another level by joining Instagram, the popular photo-sharing (and enhancing) network herunterladen. In the run-up to their next film, coming out in March, they’re even having the evil Moopets take a selfie or two. What makes the Muppets’ social media efforts so charming is a combination of skill and savvy, along with the cuteness and wit that comes with any Muppet production herunterladen. The takeaway here is to find what makes your business or product special, and then use social media to showcase that.

In other social media news, McDonalds has joined SnapChat herunterladen. The fast food giant is using the infamous photo and video-sharing site to generate excitement for their soon-to-be-announced new sandwich, with the help of Lebron James brigitte. The move seems to be working, as the account has garnered thousands of fans in just a few days. The reason the account has taken off is partly due to James’s star power, but also because McDonalds is creating a sense of mystery and excitement by teasing tidbits of information leading up to the product launch steuer app herunterladen.

Finally, you’ve probably heard about Comcast’s deal with Netflix, which many have called the end of Net Neutrality as we know it musik streamen oderen. Mashable has a great piece detailing what the move actually means, and it’s not what you might think ritter spiele pc kostenlosen.

What other social media news blew you away this week? Hit the comments to let us know.

Get Excited! It’s Super Bowl Sunday!

January 29, 2014 Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » sports » strategy » technology » thinking » trends » viralTagged advertising, branding, branding strategy, bud light, budweiser, commercials, danya, google, guinness, inspiration, kia, marketing, marketing strategy, metrics, Muppets, planning, social media, Social Media Analytics, super bowl, technology, toyota, TV, twitter, viral, viral video, YouTube

movies from the internet

This weekend is Super Bowl Sunday, the biggest day of the advertising year. To help you get excited, we’re going to do a roundup of the ads we’re most excited to see spyro pc kostenlos. Then, next week, we’ll take a look at which ads were actually the coolest and most effective.

Kia channels The Matrix: http://mashable.com/2014/01/28/kia-superbowl-ad-matrix/

Guinness inspires with an Olympic-themed disappearing ad: http://mashable.com/2014/01/29/olympic-twins-guinness-ad/

Toyota turns to Terry Crews and the Muppets: http://mashable.com/2014/01/28/muppet-crews-toyota-ad/

Budweiser tugs at the heart strings: http://mashable.com/2014/01/29/budweiser-puppy-love-super-bowl/

Squarespace brings the Internet to life: http://mashable.com/2014/01/27/squarespace-super-bowl-ad/

In other Super Bowl news, Bud Light has bought most of the searches for Super Bowl ads: http://mashable.com/2014/01/27/bud-light-super-bowl/

And lastly, 61% of Internet users will share Super Bowl ads on social media: http://mashable.com/2014/01/29/super-bowl-ads-infographic/

Hit the comments and tell us your favorite herunterladen!

2013 Year in Review

December 27, 2013December 30, 2013 Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » sports » thinking » trends » viralTagged advertising, augmented reality, blogging, branding, branding strategy, commercials, danya, experience, facebook, inspiration, marketing, marketing strategy, movies, planning, social media, Social Media Analytics, technology, twitter, viral

As 2013 winds down, let’s take a look at some of the best viral marketing and content of the year.

First, as you may have noticed, Will Ferrell’s Ron Burgundy character was everywhere this year, promoting Anchorman 2 herunterladen. The character did everything from auto ads to interviewing Broncos star Peyton Manning. Whether you love him or hate him, you can’t deny that the Burgundy campaign was effective herunterladen.

Next, Century 21 created a fantastic campaign to sell Walter White’s Albuquerque home in the wake of Breaking Bad’s departure herunterladen. They made a fake Craigslist ad and set up a phone line where a Century representative congratulates the user on their great taste ustream herunterladen.

Finally, Grumpy Cat. That frowny-faced cat is everywhere! What started as a cute internet meme became a lucrative merchandising machine for the cat’s owners, with calendars, t-shirts, and television appearances galore microsoft word kostenlos macen. Who could resist that face?

We hope your 2013 was fantastic and that your 2014 will be even better play for free clash of clans! Happy New Year!

Social Media Roundup

December 13, 2013December 14, 2013 Susan Collida uncategorizedTagged advertising, beyonce, branding, branding strategy, danya, experience, inspiration, marketing, marketing strategy, Music, philosophy, planning, social media, twitter, viral

This has been a big week in social media, so let’s do a roundup.

Uh-oh, Spaghetti-Os powerpoint präsentation kostenlos downloaden! Campbells Soup is in trouble for posting an insensitive Pearl Harbor Day tweet asking Americans to honor the 1941 attack with the following picture:

Needless to say, people were outraged, and the tweet was pulled mjam app herunterladen. The company has since apologized.

HBO is keeping the Game of Thrones love alive with a campaign to smear the TV king everyone loves to hate: Joffrey Baratheon herunterladen. Using the hashtag #roastJoffrey, users are being asked to tweet the nastiest things they can think of about the boy king. Even Oreo and JC Penney got in on the action herunterladen.
Twitter made a major change to its block feature, making it so that blocked users could still follow and interact with their blocker’s tweets the elder scrolls online kostenlos downloaden. Users were outraged, asserting that the changes favored harassers instead of protecting victims. The move was so unpopular that Twitter undid it the same day bea herunterladen.
Last but not least, Queen Bey dropped an album with no warning, generating millions of tweets without an ounce of promotional marketing dragon ball z downloaden. Beyonce’s unconventional release paid off, as the album shot to number one. Get the full story here kann bei cannapower nicht mehren.

Top 10 Digital Trends for 2012

December 29, 2012July 23, 2013 Susan Collida uncategorizedTagged advertising, branding, branding strategy, digital, experience, inspiration, marketing, marketing strategy, metrics, philosophy, planning, robert, social media, Social Media Analytics, technology, Value

Looking ahead for this year, what can we expect to see develop and unfold in the digital marketing world? Well, we don’t have a crystal ball (wouldn’t that be nice), but we can say with some degree of confidence that compelling social media content, sophisticated social media analytics, mobile marketing, and emerging markets will play a huge factor in how companies focus their money and energies. Check out this list spotify premium herunterladen geht nicht.

Take the last item in that list—emerging markets (think Asia, Africa, Latin America, and Eastern Europe)—and consider the fact that their GDP is growing 3 percent faster than North America’s smileys for whatsapp for free. This presents a tremendous opportunity for marketers and companies who are looking to establish a foothold in new areas. As more people within these emerging markets gain access to the internet and increase their mobile and smart phone usage, companies will clamor to court them (both B2B and B2C customers) through social media, digital display ads, content marketing, SEO, video, native marketing, and more buy and songs.

And while we can’t tell with any kind of certainty how these marketing activities will play out, we can say that isolating individual countries and regions within these emerging markets will be key in gaining more market share eset online scanner kostenlos downloaden. It’s not a one-size-fits all approach, at least not yet. The technological infrastructure within these regions still remains shaky and will—to varying degrees—for some time apps auf speicherkarte downloaden. So, when it comes time to determine that magical marketing mix, it’s all about research, research, research. Which countries favor mobile? Which use smart phones? Identifying trends, behaviors, and attitudes across these various emerging markets will inform your overall marketing approach timer zum herunterladen.

Twitter Tip: Advanced Search

September 7, 2012 Susan Collida advertising » apps » media » strategy » technologyTagged advertising, branding, branding strategy, danya, marketing, marketing strategy, planning, social media, Social Media Analytics, technology, twitter, Value

We’ve talked multiple times about all the ways you can use Twitter to market your business downloaden illegal. Now let’s start honing in on some of the tools that make Twitter so useful. This week, let’s focus on Twitter’s advanced search.

With advanced search, you can whittle down to incredible detail musik von youtube aufs handyen. See what I’m talking about here. You can search by keyword, as follows, including by hashtag and even by language:

All of these words
This exact phrase
Any of these words
None of these words
These hashtags
Written in

But you can also search by people, including tweets from certain accounts, to certain accounts, or mentioning certain accounts mit free youtube to mp3 converter videos downloaden. Want to see how your competitor is doing? Search their mentions and address the concerns of upset customers!

And that’s not even the most exciting part avg tuneupen. You can search by location as well. Say you’re a restaurant near Long Beach. Search the terms “hungry, starving, lunch” near Long Beach, CA, and you’ve got a whole slew of people to whom you can say “Hey, come on in for lunch pdf link herunterladen! Here’s a 10% off coupon!” Twitter advanced search lets you zero in on the people who not only WANT what you’re selling, they NEED it.

Last but not least, you can search by sentiment netflix windows. You can search by positive reaction or negative reaction, and you can also search for who is asking questions. You can include retweets or leave them out minecraft kostenlos herunterladen java. Twitter advanced search does what it says on the tin—it’s very advanced, and very specific, so you can find exactly who you should be talking to wie kann ich musik herunterladen kostenlos. Take that, Facebook.

Comic-Con: Brand Central

July 13, 2012 Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » strategy » thinkingTagged advertising, branding, branding strategy, Comic-con, danya, inspiration, marketing, marketing strategy, planning, SDCC

It’s July, and that means that the entertainment event of the year is going on now in San Diego wie kann ich elster herunterladen. I refer, of course, to San Diego Comic-Con, where studios, publishers, and TV channels go to push their product to 150,000 hungry fans sims sachenen. Why do I bring this up? Because it is an example of some of the absolute best branding you will ever find. Take this slideshow from Mashable netflix downloaden auf laptop. These movie posters are incredible branding. Each one will make you rabid to see that particular flick. The poster for The Hobbit is especially gorgeous, but I may be biased there (is it December yet) video interneten mac?

But posters aren’t the only branding going on; each major player (if they’re smart) has an exclusive toy or collectible, like this My Little Pony: Friendship is Magic one from Hasbro pkr download for free.

Studios are also handing out swag bags like candy, including tee-shirts, cups, toys, and other branded merch word writing programs for free. In short, if you want to know how to brand your products, come to Comic-Con. You won’t be disappointed.

The Basics: Tumblr

May 18, 2012 Susan Collida advertising » business » community » media » technology » thinking » trendsTagged advertising, branding strategy, danya, marketing, marketing strategy, metrics, philosophy, planning, ROI, social media, technology, tumblr

Tumblr is where blogging platforms intersect with social networks herunterladen. It’s as easy to set up as a Twitter account, meaning you’ll be off and posting in no time, but it’s also easily customizable to fit your company’s needs sway app herunterladen. Its “like” and “reblog” features make it super-simple for your followers to share your posts, and engagement is easy to measure by tracking how many likes and reblogs you get herunterladen. So what are the pros and cons of Tumblr, and should your business be using it?

Pro: it’s super easy to set up. Pick a URL, set a password, and you’ve got a blog sticker für whatsapp herunterladen. Then there’s the customization—pick a theme (or your own colors and fonts), put up a profile picture and an “about me” section, and your blog is ready to go word free herunterladen. Get posting!

Con: sometimes Tumblr is too simple. The customization options are good, but you can’t host it on your own server. You can use a custom URL, but you can’t host it yourself how can I download something on netflix. Tumblr also isn’t fully featured—you don’t have as much control over formatting. If you need something really specific, you might be better off with WordPress or something similar herunterladen.

Pro: Sharing is so, so easy. It’s just as simple as pushing “retweet” on Twitter. You can share other bloggers’ relevant posts, and your fans can share yours, with literally the push of a button rezepte zumen. They can also express interest by clicking “like”, similar to Facebook. It’s the best of both worlds because it’s easy to see how MUCH engagement you’re getting and WHO it’s coming from similar series.

Con: There really isn’t a con to this.

Pro: A lot of young people are on the site. Mashable breaks down the demographics as follows:
“Here’s the breakdown of who is using the blogging platform, according to Mark Coatney from Tumblr: In the U.S landwirtschafts simulator 20 kostenlos herunterladen. the audience tends to be younger — 56% of the service’s 25.2 million monthly visitors are under 34, and users skew slightly more male (52%). If that sounds like your average customer, you may want to give it a go.”

Con: Older people are much less prevalent on Tumblr, so if you are marketing, say, insurance or chiropractic services, you may not be in the right place.

Pro: Posting is fool-proof. Tumblr offers you options like text post, photo, video, dialogue, and more. All you have to do is enter your content and click go. Tumblr’s themes will arrange your posts in a visually attractive way without you having to do anything.

Con: The formatting is decided by how you set up your blog at the beginning. You can do some HTML customization but the basic format is already set. For a lot of people without code experience, this can actually be a pro.

The bottom line is that Tumblr is really easy to use and is good for most people. You may want to think twice if you need specific layouts or if your demographic group isn’t on the site, but otherwise, Tumblr gets a big fat yes.

Social Media: the Next Frontier

March 23, 2012January 17, 2020 Susan Collida uncategorizedTagged advertising, branding, branding strategy, facebook, inspiration, katrina, marketing, marketing strategy, metrics, philosophy, planning, ROI, social media, Social Media Analytics, technology, twitter

The next frontier for B2B marketing might involve dipping a toe or two into the social media pool—a strategy that many B2B marketing practitioners would eschew in favor of the traditional (and safe practice) of direct marketing tactics foto's van android naar mac. But, if a company is genuinely interested in increasing its market share and bottom line in B2B, there’s no better way to reach those business decision makers than by adopting a social media strategy herunterladen. Sure, B2B marketers may choose to stick with time tested digital ads – FaceBook ads, Google ads, display ads, SEO with the best services one could click here now to find—but they’d be missing out on an opportunity to fully engage their audience and boost the bottom line youtube videos auf ipad downloaden. If they really want to hit that marketing bulls-eye, they must consider SOCIAL MEDIA.

A multi-platform campaign that helps boost brand awareness and position the company as a thought leader is critical and should contain an element of emotional appeal, long considered the domain of consumer marketing tiptoi manager cannot be downloaded. Paid digital media certainly has its place, but what we should realize is that B2B marketing doesn’t have to follow a prescribed formula. Thought leadership can be done in traditional and non-traditional ways, and business communications can be treated in a consumer-friendly way, just read what the folks over at GE, IBM, and American Express have accomplished in the B2B marketing sphere iphone app herunterladen geht nicht. They’ve actually taken a page out of the consumer marketing book by using Twitter, Facebook , and other social media outlets to promote their business “story” and reach key decision makers facebook videos android downloaden.

To reach the decision makers, one needn’t rely solely on direct selling tactics like direct sales calls, trade shows, and so forth dj programm kostenlosen deutsch vollversion. And to build brand/company equity and establish those long-term relationships with those key decision makers, a cross platform digital marketing approach is essential and will help differentiate you from your competitors joyn. Building brand awareness for your product ultimately IS effective in reaching and engaging business decision makers. You might not see immediate ROI overnight, but you will be positioning your business for long-term success spiele ab 12 kostenlos herunterladen.

10 things to remember when targeting moms

April 20, 2010 Susan Collida business » thinkingTagged blogging, marketing strategy, mommy, moms, parents, planning, Target

1. Moms won’t be won over by push messages. Brands need to join the conversation.
2. Mom is looking for a relationship — a two-way dialogue that shows the brand is listening and responding teamvieweren xp.
3. Moms like transparency.
4. Moms don’t expect brands to be perfect, but they expect honesty.
5. Moms work best when you give them tools and knowledge and then turn them loose to customize and make them their own thunderbird herunterladen kostenlos.
6. Moms like relevancy. Fill a need, answer questions, value her opinion, and then let her see action taken. And don’t forget to make buying fun ebook for free amazon.
7. Moms like you to get to the point. They’re busy, so be authentic, clear, and genuine. Otherwise, the response will be skepticism.
8 herunterladen. Moms love to be comfortable with decisions, and information is key to comfort. Make their homework easier.
9. Moms think pragmatically and emotionally herunterladen. Brands need to cover both sides of the conversation.
10. Moms like stories. Social media is about communicating — telling a story — which is extremely different than selling netflix movie iphone.

Thanks to Avi Savar of imedia connection for providing this nugget…

Why Does Most True Brand Integration Happen Outside the US?

July 1, 2009 Susan Collida advertising » strategy » thinkingTagged branding strategy, marketing strategy, planning, robert

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Combining online and offline ideas based around a solid goal is paramount for marketers in today’s economic environment.
Check out what Coca-Cola did for their new bottle redesign for customers in France schrift futura download kostenlos.

Executions like this one and others are great, but my only question is why do all the coolest and most forward integrated “marketing ideas” seemingly happen outside the US youtube video kostenlos ohne programm?

I have many reasons why I think this happens but what do you think?

The definition of innovating by setting a goal

June 30, 2009 Susan Collida advertising » business » media » promotions » strategy » thinking » trendsTagged branding strategy, marketing strategy, planning, robert

Kit Kat Japan had a major dilemma: How do they stand out from the clutter on a crowded snack aisle at convenience stores. They didn’t want to buy their way to the top for many reasons – number one being cost – so what to do abodeen?

They went to the drawing board and saw an opening that was ripe for the taking and swooped in and did something extremely innovative, creative and “completely out of the box.” (I hate using that term but it works well in this setting.)

When Japan Post was privatized, kit kat went to them with a proposal with the idea of kit kat mail. This newly packaged candy let users write notes to the attended recipients and then literally drop them in the mail to be sent on the fly. To mass market this product kit kat took it to the next level facebook chat herunterladen. They proposed selling the items right at the register of the post office to maximize exposure. And in some cases, changed dingy post office locales into kit kat shop in shops. But the kicker of the campaign had to do with timing. They slated the launch to coincide with university admission examinations to maximize reach and exposure in an already well traffic local where users primary goal was to send something already. The assumption being that if they made a superior product; tweaked the packaging so that the box facilitated an ease of use to ship and receive seamlessly; and made it accessible to everyone at a location where it would be relevant – this would equate to a successful new product launch ulead photo express 4.0 se kostenlos downloaden.

O how right they were. The campaign won the Media Grand Prix this year at Cannes; Kit Kat has grounded itself as Japan Post’s candy of choice at the retail post level; and the social component of the campaign still continues today jaaropgaaf 2017.

Why we like to comment on posts about why people hate social media.

June 19, 2009September 16, 2019 Susan Collida advertising » strategy » thinkingTagged marketing strategy, planning, robert, social media 2 Comments

Yesterday adage digital published a column titled “Why I Hate Social Media.” Now I know in the world o publishing headlines sell and that’s what this was intended to do minecraft sp 1.8 kostenlos. Illicit a serious response to start a conversation be it positive or negative. And at the time I’m writing this it sure has. There are some 70+posts both lambasting and praising Matt Jones in their own right youtube video herunterladen schneiden.

That said, good writing evokes thought; thought should evoke discussion; discussion a hypothesis; hypothesis some type of conclusion – I know I’m simplifying the process but you get the gist herunterladen. So big picture adage succeeded with its goal but still the headline to this post thoroughly rubbed me the wrong way and in turn most of the article pissed me off as well mp3 songs online.

As I was reading I was getting madder and madder disagreeing with everything only wanting to chew it up and spit it out and give him a piece of mind —>until I finished and started to reflect upon pdf 24 creator herunterladen. Is it true that what Matt was saying I agreed with on some levels? I have to say yes BUT – I just don’t outwardly agree on every single point. I hate when I think i’m going somewhere and then I get pushed back to reality ever so cleverly herunterladen.

I’m going to hit on a point and then share some of the insights that the staff here sent back after I asked them to reflect and share their thoughts on this post win 7 sp3en deutsch.

My main critique is in addressing the negativities that are discussed. When Matt notes we …”should also recognize that these exceptions merely prove the dismal rule of social media right now Download account statements. Because for every Amazon or Adobe, brands with genuinely good ideas to share and good stories to tell, there’s a Skittles…and Pizza Hut.” While I do agree both of those brands (and others) didn’t do social the to the best in comparison, they took a chance and attempted to play in the social space moorhuhn kostenlosen.

Who is Matt to say that their step was less than stellar. Sure they maybe didn’t wow the masses but they (like all companies) are evolving and learning in this space herunterladen. One man’s test is another’s discovery down the path of enlightenment. If companies didn’t take the risk, he as well as others wouldn’t have anything to post about.

I do believe the biggest thing this article did for me is to ensure that I and the staff here look at things from a 360 degree angle. None of us have THE ANSWER. There a multitude of players with different questions and agendas to reach the mountain top. So this in turn is just one more player with a great thought provoking post that we all need to read, reflect and respond to.

With that, here are some of the staff’s thoughts on the article.

Politicians on Twitter

June 3, 2009June 3, 2009 Susan Collida advertising » arts and cultureTagged branding strategy, marketing strategy, planning, tim

While Twitter has been growing on me at a very steady rate (especially as a means for businesses to supplement their traditional CRM methods), I am in the camp that thinks politicians are misusing the service herunterladen.

Far too many of them use it superficially for campaigning, or worse yet, to regurgitate talking points from partisan pundits (a la Newt Gingrich plagiarizing Rush Limbaugh regarding Sonia Sotomayor’s comments at Berkeley) netto app herunterladen kostenlos. While these tendencies are disheartening, the real problem with politicians’ use of Twitter is that the very essence of the medium perpetuates a growing problem in the political arena whatsapp duo herunterladen. That is, a real political conversation cannot be had 140 characters at a time.

Now I’m not trying to say that the use of Twitter for political activism by everyday citizens and the conversations that brings are problems at all skype for laptop. Those are a two of the very best aspects of Twitter. Everyday people are busy; quick and easy 140-character messages keep them in the loop and spark ideas minecraft download kostenlos pc. However, politicians should be engaged with issues and their constituents in a deeper way. Using Twitter personally (i.e. tweeting about family, hobbies, and vacations) would be a good way for politicians to humanize themselves yugioh devpro herunterladen. Also, the staff of members of congress could use the service to link to audio, video, and text of their boss engaging in in-depth, academic, and professional duties of their job – of making our government run better for our citizens herunterladen.

All I’m really trying to say is: blatant campaigning and that alone, as well as curt and divisive rants are improper ways for politicians to behave, online or off apps downloaden iphone x. I appreciate them recognizing the value of social media, but most politicians are not adding anything to the conversation by being there. While it by no means needs to be so, their actions are making important political issues, and social media as an entity, seem petty download everything that matters. Twitter should be used to expose people to politicians’ real work, not as a replacement of it.

can the ‘new free’ really make money for me?

June 1, 2009 Susan Collida advertising » strategyTagged branding strategy, marketing strategy, planning, robert, Value

I was reading a lil seth godin today and came across his post on the too much free outlook 2013 elemente vollständig herunterladen?

I was fascinated on his interpretation of how people get bored of free things. The example of “kraft services” on a set was perfect spiele kostenlos downloaden vollversion deutsch solitär. After the sheer shock of all the goodies and treats post day one, you do start to realize “it’s only lunch!”

How then do we take free to the next level kann man windows 10 noch kostenlosen? Seth and others seem to think that the next iteration of free is paying people to use free things herunterladen. As the world becomes more and more cluttered with free offerings, it will be in a brands best interest to raise the stakes to separate from the masses lexware update fehler beim herunterladen. So brands may start offering services like “we’ll buy ad space and alert our most cherished people when something is FREE” or “we’ll pay you upfront to try our stuff.”

What do you guys think zombie spiele gratis herunterladen?

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