Tag: marketing

Are you polling your followers?

Susan Collida blog post » business » community » creativity » digital » engagement » Facebook » Instagram » marketing » media » polls » social media » strategy » Twitter » uncategorizedTagged , , , , , , , , , , , , , ,

Online polls have been a great tool used by Bloggers going back many years. Of course, comments are a fantastic way to get feedback from your users but polls are unique in that they allow users to get specific feedback on questions they pose. So, if you want to know what your followers think about a particular subject, just ask them. In addition, polls are a simple way for users to engage with your content, making them very popular, thus boosting your engagement website program.

Thanks to WP-Polls and similar WordPress plug-ins, bloggers have been using this tactic for many years. WP-Polls offers some unique features that make it one of the best options for WordPress websites:

 

  • Allows user to select multiple answers
  • The ability to a start and end date
  • Customizable poll templates to select from
  • Access to stats/analytics
  • Tracks and monitors IP addresses (so no one can “cheat” by voting multiple times)

 

Polls have been a useful tool for bloggers for more than a decade and social media platforms took notice. These platforms know that marketers are always looking to boost audience engagement and collect specific user data and integrated audience polls are now a feature on all major social media platforms google play music songs herunterladen.

I will take a look at each of the “Big 3” platforms’ integrated poll tools and explain how you can make the most out of them.

Instagram

IG rolled out their poll integration in 2017 and did so in their most popular feature – IG stories.

Polls are placed in the form of interactive stickers that users can add to a story’s already engaging, visual content. Although you are limited to two responses, it is a great way to obtain feedback on the visual content in a story hugo kostenlos downloaden für pc. There are also many different design options to make these poll stickers visually exciting.

A great way to make the most out of IG polls is to involve your audience in the content of the poll. Users are likely to engage with the content if they feel they played some kind of role in its creation. They are also very likely to engage with future content

I would avoid market research and general topics when using IG polls herunterladen. The Instagram platform lends itself better to fun, visually oriented polls.

 

Facebook

Facebook was quick to follow Instagram in providing polling tools. Unfortunately, you are once again limited to only two responses. However, they offer unique features such as incorporating both images and GIFs into your polls musik von youtube auf itunesen. I strongly suggest users take advantage of these features to make their polls more appealing, they will see a much higher response rate overall.

Facebook does have third-party apps that work with the platform, allowing users to have multiple answers/choices. These more in-depth polls can be an extremely helpful for businesses and marketing research purposes.

 

Twitter

Twitter accounts could always conduct polls in the early days – sort of. Users have long had the ability to track responses to tweets, uses of their hashtags and their re-tweets. However, it wasn’t until 2015, when Twitter first introduced an integrated poll tool, that allowed users to fully take advantage of the benefits of polls.

Twitter tapped into the overall appeal of the platform by making the polls easy to take part in through a simple click. The designers also kept the way that users consume & digest information on Twitter in mind when designing their poll integration. They realized that users take in data quickly by scrolling through small, short tweets that catch their attention. Accordingly, they designed polls that are clean, light on text and provided a way to grab users’ attention visually, through the use of emojis.

Accounts can create appealing, sleek looking polls with up to four responses. The built-in option for multiple answers allows users to ask more detailed and specific questions allowing businesses a simple way to conduct useful market research.

 

Summary

A recent study found that posts with polls/questions are one of the top post types in generating high engagement numbers. This is because polls are simple to set-up and simple to respond to. Users are likely respond and since that response is the answer to a specific question, that info is always helpful

Explore the features of the poll tools for each platform and see which works best for your needs, keeping in mind that each platform has benefits and drawbacks. For example, while polls can have more answers on Twitter, which helps users gather specific data, users cannot include images or video in the voting options. If the visuals are key to the question and visuals are an important part of the data being collected, Instagram might be a better option.

The good news is, if you get a bit creative, you might be able to adapt the same poll to work well on all three of the major platforms – after some tweaks.

As always, keep track of your results and data and incorporate it into future polls. (i.e. which method had the highest engagement rate).

If you are already utilizing polls on your social accounts, let me know which platform works best for you and why.

If you aren’t already taking advantage of this useful tool, start polling your followers, I think you will be surprised at the high engagement numbers and find the feedback very useful.

Digital & Social Advertising Success During a Pandemic

Susan Collida advertising » blog post » business » COVID-19 » digital » marketing » social media » strategy » trendsTagged , , , , , , , ,

During any economic downturn the first budget that many companies cut is generally the marketing budget 3d konstruktionsprogramme kostenlos downloaden. However, today’s economic downturn due to COVID-19 is a different animal. Unlike a typical recession, this time consumers are still consuming and interacting with brands herunterladen. While it makes sense for certain retail and travel industries to cut their spending, other companies should consider redoing their marketing strategy so that it makes sense in today’s environment gif bilder herunterladen.

With many more people spending time at home consuming digital media, it makes sense for many advertisers to turn to digital and social advertising to drive sales and build their brands whatsapp herunterladen ohne google. It is especially important with traditional consumers who would normally go out to make their purchases are at home and doing their shopping online. Marketers need to direct their campaign to address the needs of consumers especially addressing their concerns as it relates to COVID-19 simulator pc games for free.

Another important point to note is the metrics used to measure the success of campaigns. Traditionally, conversions have been a key metric that marketers have used to measure the success of their digital and social campaigns herunterladen. In today’s environment marketers’ need to focus more on metrics such as brand awareness and engagement.

People have a lot more time on their hands but they are not necessarily making purchases, they are more or less browsing kostenlose musik zum herunterladen. Campaigns, in turn, need to refocus their direction from selling to educating consumers about what makes your business or product different and valuable jokes to.

Consumers are at home, practicing social distancing, and becoming more and more fearful when bombarded with news of the corona virus. Marketers need to focus on how their products and services can make the consumers’ life better leo kostenlos downloaden. If marketers are able to do this, the consumers will remember them long after the current pandemic has ended and they will be there to support those companies when they have the means to do so klöppelbriefe kostenlos herunterladen.

In today’s climate, it is important to be helpful to consumers. It may not be necessary for companies to cut their marketing efforts but to simply adjust the messaging and the goals of their campaigns. Online conversions may have dropped, but reach and engagement has increased with many users commenting, sharing, and reacting to social advertising.

This is the perfect environment for marketers to build brand awareness by showing how their products and services can help consumers during this trying time. Adjusting messaging now may not lead to conversions immediately but it can leave a lasting impression that will lead to conversions down the road.

Marketing in The Age of the Coronavirus

Susan Collida advertising » business » community » creativity » inspiration » marketing » strategy » thinking » trendsTagged , , , , , , , ,

Another View

During this time of uncertainty amid the Coronavirus outbreak, many advertisers are pulling back their marketing efforts and taking a wait and see attitude herunterladen. This makes sense considering so many consumers are self-isolating and saving money and resources, save only for essentials from www.accumed.com/face-shield-with-glasses-1-count-for-sale.html powerpoint software free. However, there are other ways that brands should consider looking at marketing during the COVID-19 crisis – through social responsibility and brand loyalty lenses word downloaden 365.

Public Service

There have already been some decent Public Service Announcements urging people to practice social distancing (thanks Steph!) as well as messages urging people to stay at home during these uncertain times – Reddit co-founder Alexis Ohanian purchased a billboard in Times Square with a simple message, “Staying home means saving lives” herunterladen.

However, we should not be waiting for selfless celebrities and billionaires to encourage appropriate behavior that will help to curb the rise in COVID-19 cases with one-off messages bilder vom nokia handy herunterladen.

The greatest creative minds in the marketing and advertising world should be developing impactful, coherent strategic marketing campaigns that encourage the best personal and social behaviors that will help us fight this crisis guardian angel pictures for free. And they should be doing it now, before this crisis gets any worse.

Brand Loyalty

This will not only help serve the greater good, but it will also help build brand loyalty herunterladen. It may sound risky but this may just be the perfect time to show that your brand cares and matters. By doing so you may leave a lasting impression on consumers that can benefit both current and future sales simple image editing program for free.

According to a recent study, 42% of consumers still believe ads can change the world. During times of hardship and uncertainty people want support, reassurance, and entertainment from brands herunterladen.

Brands can create emotional bonds and build trust with consumers that will last far longer than the current pandemic. Their marketing should reflect consumer values and provide supportive, responsible messaging paper.io kostenlos herunterladen.

During World War II, Coca-Cola offered a bottle of Coke at just five cents to all service men wherever they are and at whatever cost to the company. This type of supportive messaging stuck with consumers long after the war and Coca-Cola remains the industry leader to this day.

Top of Mind

Those brands that deliver on these messages will see an unprecedented increase in consumer trust and loyalty while brands that cut-back on their marketing in these times may just fade from the consumer consciousness.

An example of this was seen during World War II. Many advertisers were cutting back on spending and marketing efforts during the uncertain time. One of which was industry leader Post Cereals. Kellogg’s seized the opportunity to develop and launch one of their most iconic advertising campaigns – Rice Crispies’ “Snap, Crackle, Pop”. Post gradually faded from the public consciousness and Kellogg’s took over as the industry leader and has remained there ever since.

Take Risks

During this unprecedented time of uncertainty and concern, it is time for brands to be bold. Brands should keep in mind that your consumers need you now more than ever. Promote important, responsible social messaging, build an emotional bond with consumers, and stay in their mind at a time when other brands are being seen less and less. It may sound risky now but the long-term benefits may just exceed anything you can imagine at this time.

Augmented Reality – The Future of Advertising?

Susan Collida advertising » apps » Augmented Reality » blog post » creativity » digital » marketing » media » technologyTagged , , , , ,

 

Media is constantly changing, adapting, and shifting. Think about it. Television has evolved into digital streaming. Radio has become podcasts. These shifts in the way we consume media ultimately dictate shifts in the way we marketers advertise our products download the races for free in full version. Gone are the days of billboards and newspaper print ads. Technology has dictated a major change in advertising. Programmatic advertising has become the norm. What is the next major shift in advertising? Many believe it is Augmented Reality.

 

Augmented Reality, or simply AR, has been as buzzword in the industry for several years now alle fotos aus der cloud herunterladen. It became all the rage in gaming with the advent of Pokémon GO and it has now expanded far beyond the world of gaming into marketing and advertising efforts.

 

The AR medium is almost boundless however there are still several unique challenges. The purpose of advertising is to provide contextual information 4k filme downloaden. But delivering all of the “must have” reasons to purchase a product within the confines of a :30 second spot or within a few lines of copy is a challenge that has been facing advertisers since the first newspaper advertisement ran back in the day.

 

AR is the perfect solution. In the digital age many consumers are faced with information overload. This makes retaining information provided in short advertisements very challenging adobe schrift herunterladen. Augmented reality provides a medium which delivers information in easily understandable (and often fun) formats that allow for high recall. AR can provide large amounts of information into small snippets that are easy to see visually and consequently easy to understand. For example, you can point your phone towards a store or restaurant and instantly get reviews or product information.

 

Recently advertisers have developed campaigns using AR that “places” the user into the experience creating engagement downloaden van ebook. For example, to promote The Walking Dead’s new season, bus stop shelters were taken over showing images of zombies attacking. This provided the user with an immersive experience that provided a digital experience in a real-world environment. This engaging experience results in the user paying close attention, getting “hooked”, and retaining the info in the advertisement.

 

The excitement of this engaging experience is so high that users want to experience it again wie kann ich youtube liederen. Another great example is Burger King. Using the Burger King app, users were encouraged to point their phone at McDonald’s advertisements and “burn them”. After the competitor’s ad was “burned” a coupon for a Whopper was revealed underneath. This allowed Burger King to piggy-back onto the budget of their main competitor and use their own ads against them, so to speak labyrinth.

 

There really are no limits as far as creativity is concerned. The limits to AR are found in the technology. At this point an AR campaign such as the Burger King example is limited to a mobile application. The user must first download the Burger King app to participate in the campaign. Getting users to take the step of downloading the app beforehand is a challenge in itself and would require its own marketing pc spiele seite zum downloaden.

 

Another challenge is the limitations of the users’ hardware. Obviously, users want an AR experience with the most breathtaking graphics and features, so advertisers are inclined to design as such. Unfortunately, this requires the user to have the most up-to-date hardware (phone) and operating systems.

 

The development process is another significant challenge in AR advertising vavoo gratisen. To create a visually stunning and engaging AR experience, special software and extensive coding is often required. This process can eat up a large portion of your budget in itself. Luckily platforms such as Facebook have already started building AR features into their ad platforms. Facebook’s Spark AR engine allows users to incorporate AR effects into their campaigns through their demo targeting platform node.dll. Users can “try on” sunglasses or makeup up by using AR to superimpose the products onto their photos.

 

All of the elements are there for Augmented Reality to become the next big thing in advertising with the main issue being that we are not all in the same shared digital space throughout the day and we are limited by our hardware. Once the infrastructure catches up, AR advertising might just replace digital out of home ads and television spots completely.

 

Voice Recognition Marketing

Susan Collida advertising » business » digital » digital assistant » marketing » social media » strategy » voice recognitionTagged , , , , , , , , ,

Voice recognition software is here to stay. It is estimated that within the next year and a half there will be over 1.6 billion digital assistants in use and by 2019 the voice recognition market will be a $601 million industry tiptoi software. In 2017, 1 in 4 shoppers used voice assistants in their holiday shopping and 40% of adults use voice search every day. What does this mean for marketers and how should voice recognition software change your digital marketing strategy weihnachtslieder für kinder kostenlos downloaden?

As a marketer the first thing you need to understand about voice recognition and voice search technology is how people use it. The way people search via voice and text are much different stardoll herunterladen. Traditional text searches use short, specific keywords such as, “Italian restaurants LA”. However, when using voice search, users tend to be much more conversational in nature klavier spiele zum herunterladen. For example, “Tell me the best Italian restaurants near me”.  This becomes very important to note and the main reason why businesses are using SEO to build a stronger presence online tonie lieder kostenlosen. If you’re a small business or even an solopreneur, you could go global with your SEO. If you have not begun using the SEO process to market your business, you can see here to find more info on it and see why using SEO can most definitely be beneficial for your business.  Smart marketers should adjust to long-tail keywords that follow the natural rhythm and flow of language instagram story bild herunterladen.

Voice relateded searches are 3 times more likely to be local in their intent. For example, the majority of Americans are using their digital assistants to get phone numbers, directions to, and hours of operation of a local business hochzeitsmarsch herunterladen. Be sure to include location cues in your keywords. Take the help of an ip finder to do so. Now more than ever, it is important to make sure your business listings on sites such as Google My Business, Bing, Yelp!, and Apple Maps are as up-to-date, accurate, and complete as possible skype für macbook herunterladen.

 

Because voice recognition searches are more conversational in nature, they tend to be longer and more detailed. This is huge advantage to marketers looking to harness these technologies because the consumer’s intent becomes much clearer herunterladen. Voice recognition technology and voice searches specifically, offer a wealth of new data on important info such as habits and preferences and the more you know about your audience the more targeted your marketing message can be microsoft office 2010 professional plus 64 bit kostenlos.

 

Digital assistants have already begun to change the way we interact with the traditional search engine platform and this trend doesn’t show any signs of slowing down. It is up to marketers to learn how to best utilize the benefits of these technologies to their advantage and those who do quickly will reap the benefits.

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The Power of User Generated Content

Susan Collida advertising » blog post » marketing » media » social media » technology » trendsTagged , , , , , , , , , , , , , , , , , , , ,

In today’s digital age it has become increasingly more important for small business to embrace and utilize UGC – User Generated Content to its fullest extent whatsapp duo herunterladen. User Generated Content is content created about a brand by unpaid contributors (or simply, fans) such as posts, pictures, videos, blog posts, tweets, or comments on social media channels skype for laptop. It differs from traditional ads and promotions in one key way. It is created by real life customers based on actual experiences with the brand. UGC demonstrates how people can use and interact with your products in their everyday lives minecraft download kostenlos pc.

Ad campaigns can list features and benefits of using a particular product but they do not create meaningful connections with the consumer. The easiest and most successful way to create these connections is to utilize UGC – have the users promote your brand for you yugioh devpro herunterladen. 82% of consumers say that UGC is extremely valuable in their purchasing decisions. 48% of consumers say that it is a great way to discover new brands and a whopping 92% trust recommendations from people that they do not know over brand content herunterladen.

Those statistics are significant. People respond to UGC campaigns for several reasons. One big reason is that it puts the customer front and center apps downloaden iphone x. Consumers love to share their experience and build a connection with like-minded people. Customers also trust the authenticity of UGC, which isn’t easy to come by these days, considering the profusion of brands on the internet today download everything that matters. Customer trust is always garnered by promulgating the adage ‘selling is service’, and constantly implementing the points stated on https://www.salesforce.com/blog/2019/01/how-to-create-a-customer-centric-experience.html usenext herunterladen legal. In today’s online world people are skeptical of marketers and are not passively led by commercials and billboards like they once were. They want a say in who and where they purchase from and choose brands that connect with them on a human level – companies that understand them tomtom.com/downloads kostenlos.

Specifically, Millenials react strongly to UGC. In fact, 84% of Millenials claim that user generated content on a business’ website influence their decision to purchase filme von rtl now herunterladen. This is important because Millenials are also the biggest online shoppers spending about $2,000 each year online.

One of the biggest benefits of UGC is that it is quick and keeps up with current trends. You will not have to spend lots of time and money developing an advertising campaign that may be irrelevant by the time it airs. Instead you can embrace and rely on your users to stay in touch and on the top of the minds of your audience.

The power of utilizing UGC is apparent and we will continue to see more of it as customers continue to reject traditional advertising and marketing tactics and crave authenticity.

Get on the Game of Thrones Bandwagon

Susan Collida advertising » apps » arts and culture » community » creativity » inspiration » media » promotions » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , ,

It’s been a long, cold winter, but Game of Thrones is finally back. We’ve blogged before about how great their use of social media has been, but now let’s take a look at how other people react to the show’s momentum adobe shockwave player for free german. For one thing, Sunday’s season premiere crashed HBOGo, which left users feeling extremely unhappy. Take a look at Mashable for some of the funnier reactions netflix filmeen windows 8. Our favorite is “Winter is…loading?” from Twitter user @marissachristy. HBOGo had similar problems in March with the season finale of True Detective, and they promised more support for the app, but to no avail film downloaden op iphone 6.


Meanwhile, those who did get to watch the episode loved it, including other brands looking to capitalize on the show’s trending status herunterladen. The tweets range from hilarious (Arrested Development) to ridiculous (Mentos), but they’re all interesting from a social media perspective ps3 spiele herunterladen kostenlos. The main question to ask yourself when trying to jump on another brand’s bandwagon is this: is it going to make users smile, or is it going to make them groan apple mail downloaden? Click here to see who was successful and who wasn’t.

Finally, if you didn’t see the episode, or just want to relive it, here it is recapped in .gif format, perfect for Tumblr function youtube. But beware…spoilers abound.

Social Media Roundup: Six Degrees of Kevin Bacon

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

This past week had the usual run of viral videos featuring Beyonce and clever cats, but there was some interesting news as well. We’ll cover both the newsworthy and the purely viral in this week’s social media roundup spiel spiele zum herunterladen!


YouTube may be looking into creating a kids-only site, says Mashable herunterladen. The site already has safety features to protect younger viewers, but they’re not 100% foolproof. A kids-only site could be just what parents need, given the, er, adult popularity of some children’s shows, such as “My Little Pony: Friendship is Magic.” It won’t erase the need for careful monitoring and safety features, but it’s a good start, if it comes to pass herunterladen.


A very informative study done by Fox, Twitter, and the Advertising Research Foundation shed some light on the dynamics between Twitter and television consumption herunterladen. Click over to Mashable to get the full details, but the long and short of it is that there is, in fact, a direct link between a show’s activity on Twitter and viewers’ actions, although not in the way you might expect windows designs herunterladen. The study reveals that the most influential proponents a show can have are the on-air talent, whether it be an actor or a host of a reality show. That being said, the more active a show’s brand is on Twitter, the more likely viewers are to make an effort to watch the show, and the more likely they are to take action on advertisements, especially if they are closely tied into the show’s activities herunterladen.


On the viral side of things, frequent flier Jimmy Fallon teamed up with Kevin Bacon to celebrate the 30th anniversary of Bacon’s dance classic, Footloose gg. Fallon announced that NBC had made dancing on “The Tonight Show” illegal, and that did not sit well with Bacon. What follows is a brilliantly choreographed homage to Footloose, proving that Bacon (and his dance double) has still got it skype kostenlos downloaden deutsch windows vista. Click here to see the full video, and prepare for some serious 1980’s nostalgia anno 1701 download vollversion kostenlos.

Finally, just because we’re so excited for the return of “Game of Thrones” and because we like their social media efforts so much, check out some of the awesome fan art being sold on Etsy herunterladen. The dragon egg necklace in particular is really hard to resist.

A Love Letter to Social Media: Denny’s

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » strategy » viralTagged , , , , , , , , , , , , , , , ,

We’ve focused before on brands doing well on Tumblr, but the last brand we expected to find rocking the social media world was diner chain Denny’s photo editor. When you think of Denny’s, you probably think of white ceramic coffee mugs, Formica tables, and red vinyl booths–decidedly not hip. Nevertheless, thanks to a young, up-and-coming marketer from Gotham Inc., Denny’s is taking Tumblr by storm fack ju göhte download.


Denny’s already had an effective presence on Facebook and YouTube, being named one of the most responsive brands on Facebook, but to break into Tumblr, Gotham Inc., a New York-based firm, hired twenty-something Amber Gordon to take over Denny’s social media strategy kostenlos computerspiele downloaden vollversion. And the move paid off. Gordon’s take on social media, especially where Tumblr is concerned, is to be as authentic as possible. “I was hired to use the social networks as I would my own vlc player android deutsch kostenlos. That’s our strategy, having that diner feel. You’re just happy to be there. We’re trying to show that we’re the same thing, but on social downloaden netflix op ipad. It’s not supposed to be advertising in your face,” Gordon told the Daily Dot herunterladen.
By combining strategically placed .gifs with humorous content, Gordon has created a huge Tumblr following, with users even “shipping” an anthropomorphized Denny’s with another restaurant chain spotify lieder herunterladen geht nicht. What we can learn from Denny’s Tumblr triumphs is that the best strategy for social media is to cut back on strategy and punch up on authenticity. Be current romme downloaden. Be funny. Be real.

Muppets and McDonalds and Netflix, Oh My!

Susan Collida advertising » apps » arts and culture » business » community » creativity » inspiration » media » promotions » sports » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , , , ,

There have been some surprising developments on the Internet in the last week, from Muppet selfies to what some are calling the end of Net Neutrality herunterladen. Let’s take a look.


We’ve blogged before about the Muppets and their awesome use of social media, but they’re taking things to another level by joining Instagram, the popular photo-sharing (and enhancing) network herunterladen. In the run-up to their next film, coming out in March, they’re even having the evil Moopets take a selfie or two. What makes the Muppets’ social media efforts so charming is a combination of skill and savvy, along with the cuteness and wit that comes with any Muppet production herunterladen. The takeaway here is to find what makes your business or product special, and then use social media to showcase that.


In other social media news, McDonalds has joined SnapChat herunterladen. The fast food giant is using the infamous photo and video-sharing site to generate excitement for their soon-to-be-announced new sandwich, with the help of Lebron James brigitte. The move seems to be working, as the account has garnered thousands of fans in just a few days. The reason the account has taken off is partly due to James’s star power, but also because McDonalds is creating a sense of mystery and excitement by teasing tidbits of information leading up to the product launch steuer app herunterladen.


Finally, you’ve probably heard about Comcast’s deal with Netflix, which many have called the end of Net Neutrality as we know it musik streamen oderen. Mashable has a great piece detailing what the move actually means, and it’s not what you might think ritter spiele pc kostenlosen.

What other social media news blew you away this week? Hit the comments to let us know.

Get Excited! It’s Super Bowl Sunday!

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » sports » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , , , , , , , , ,
movies from the internet

This weekend is Super Bowl Sunday, the biggest day of the advertising year. To help you get excited, we’re going to do a roundup of the ads we’re most excited to see spyro pc kostenlos. Then, next week, we’ll take a look at which ads were actually the coolest and most effective.


Kia channels The Matrix: http://mashable.com/2014/01/28/kia-superbowl-ad-matrix/


Guinness inspires with an Olympic-themed disappearing ad: http://mashable.com/2014/01/29/olympic-twins-guinness-ad/


Toyota turns to Terry Crews and the Muppets: http://mashable.com/2014/01/28/muppet-crews-toyota-ad/


Budweiser tugs at the heart strings: http://mashable.com/2014/01/29/budweiser-puppy-love-super-bowl/


Squarespace brings the Internet to life: http://mashable.com/2014/01/27/squarespace-super-bowl-ad/


In other Super Bowl news, Bud Light has bought most of the searches for Super Bowl ads: http://mashable.com/2014/01/27/bud-light-super-bowl/


And lastly, 61% of Internet users will share Super Bowl ads on social media: http://mashable.com/2014/01/29/super-bowl-ads-infographic/

Hit the comments and tell us your favorite herunterladen!

Starting the New Year Off Right

Susan Collida uncategorizedTagged , , , , , , , , , , , , , , , , , ,

It has not been a good week for Google+, with nasty articles in both Mashable and ReadWriteWeb youtube videosen ist das legal. Both sites are critical of Google’s increasing insistence on integrating the social network with its other services, such as YouTube comments. Criticisms include the lack of organic discussion and the fact that users can now email anyone with a Google+ account herunterladen. The less control users have, the unhappier they become. This may account for why user numbers have grown, but engagement has not.


On a totally different note, Mashable was very complimentary about Google’s analytics advances in the last year, including demographics data and Google Tag Manager windows 10 gratis downloaden nederlands. Click the link for things we’d like to see in 2014.

And on an even MORE different note, during Sunday night’s Golden Globes broadcast, the Muppets launched what may be our favorite ad campaign of 2014 so far: a mock-Twitter fight deploring the lack of nominations for the Muppets app um musik kostenlos downloaden. Check the link for video.

2013 Year in Review

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » sports » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , ,

As 2013 winds down, let’s take a look at some of the best viral marketing and content of the year.


First, as you may have noticed, Will Ferrell’s Ron Burgundy character was everywhere this year, promoting Anchorman 2 herunterladen. The character did everything from auto ads to interviewing Broncos star Peyton Manning. Whether you love him or hate him, you can’t deny that the Burgundy campaign was effective herunterladen.


Next, Century 21 created a fantastic campaign to sell Walter White’s Albuquerque home in the wake of Breaking Bad’s departure herunterladen. They made a fake Craigslist ad and set up a phone line where a Century representative congratulates the user on their great taste ustream herunterladen.


Finally, Grumpy Cat. That frowny-faced cat is everywhere! What started as a cute internet meme became a lucrative merchandising machine for the cat’s owners, with calendars, t-shirts, and television appearances galore microsoft word kostenlos macen. Who could resist that face?


We hope your 2013 was fantastic and that your 2014 will be even better play for free clash of clans! Happy New Year!

Social Media Roundup

Susan Collida uncategorizedTagged , , , , , , , , , , , , , ,

This has been a big week in social media, so let’s do a roundup.


Needless to say, people were outraged, and the tweet was pulled mjam app herunterladen. The company has since apologized.


  • HBO is keeping the Game of Thrones love alive with a campaign to smear the TV king everyone loves to hate: Joffrey Baratheon herunterladen. Using the hashtag #roastJoffrey, users are being asked to tweet the nastiest things they can think of about the boy king. Even Oreo and JC Penney got in on the action herunterladen.

  • Twitter made a major change to its block feature, making it so that blocked users could still follow and interact with their blocker’s tweets the elder scrolls online kostenlos downloaden. Users were outraged, asserting that the changes favored harassers instead of protecting victims. The move was so unpopular that Twitter undid it the same day bea herunterladen.

  • Last but not least, Queen Bey dropped an album with no warning, generating millions of tweets without an ounce of promotional marketing dragon ball z downloaden. Beyonce’s unconventional release paid off, as the album shot to number one. Get the full story here kann bei cannapower nicht mehren.

Happy 50th, Doctor Who

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This weekend was the 50th anniversary of beloved BBC sci-fi show Doctor Who. Many companies did tie-ins with the show, but the winner has to be Google, with an amazing 8-bit doodle game that had Whovian productivity dropping all day fonic mms herunterladen.


Tie-ins and rebrands came from disparate industries, with the Saucy Fish Company rebranding as the Saucy Doctor Company wieviel filme kann ich bei netflix downloaden. The company rebranded itself on all its social media, as it has done before on other occasions, landing it on a list of cool UK brands. This kind of recognition is one of the great perks of showing your fun side on social media; the other is a sales bump, as seen on geek sites like ThinkGeek.com wiso steuer steuerbescheid herunterladen. Whether it be a holiday or a movie release, participating in the popular culture is always a great place to start on social media.

Bose and Arrow

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TV network the CW has partnered with sound company Bose to produce a web series surrounding its hit show Arrow, which follows the adventures of popular DC Comics hero the Green Arrow pc spiele online kaufen und herunterladen. The minisodes center around two of his sidekicks, Felicity Smoak and Roy Harper, played by Emily Bett Rickards and Colton Haynes, respectively. The product placement for Bose is pretty heavy-handed, but that’s to be expected, and the episodes do a good job of promoting both Arrow and some of Bose’s newer products, which are aimed at a younger crowd than they have gone after in the past kostenlose spiele auf pc herunterladen.


This kind of transmedia advertising is really effective because it wraps the ads up in a story fans are already interested in, which is a great way to leverage existing viewers download music at napster. But that’s not all the partnership is doing; Bose and the CW are also running a sweepstakes offering a trip to Vancouver to visit the Arrow set deutsche märchen herunterladen. By combining an engaging story with a call to action like this, both partners can get a lot of eyeballs on their products, as well as collecting a lot of email addresses for future marketing efforts, which is the beauty of transmedia herunterladen.

What other digital partnerships have you seen that caught your eye?

Twitter’s New Pic Problem

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Twitter CEO Dick Costolo is in trouble again. The platform is under fire for a much-reviled new policy of making all user-posted media automatically appear in your timeline, with no way around it (you’re welcome, advertisers) musik direkt auf handy downloaden. This might not sound like a big deal but it’s proving to be problematic in that there’s no way to avoid pictures that are, shall we say, not safe for work herunterladen.


This new policy backfired on Costolo yesterday when parody account @ProfJeffJarvis posted a full-frontal nude picture and then started tweeting (facetiously) about why he was losing followers herunterladen. The account, run by Rurik Bradbury of Unison, started including Costolo in these tweets, and Costolo did not get the joke.

Needless to say, somebody seems to have informed Costolo about the truth of the situation, because the account is now suspended downloaden fortnite ps4. However, the evidence remains, thanks to Storify and ValleyWag snapchaten voor pc.

The lesson to learn from Costolo’s misstep is that you need to pay attention to the conversation before you get involved. It would have taken about thirty seconds for Dick Costolo to look at @ProfJeffJarvis’s feed and see, not only the silly tweets, but the NSFW picture, and he could have either responded with appropriate humor or chosen not to get involved, instead of putting his foot in his social media mouth sims for free chip. In any case, whether you’re a small business or the CEO of a giant company, you need to pay attention to what your users are telling you before you try to diagnose, let alone fix, a problem dmax.de video downloaden.

Karen Cheng: How to Go Viral

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YouTube star Karen Cheng has a great post on Fast Company about how to make a video go viral free baller games to download. She offers ten excellent tips, but we’re going to focus on just a few of the main points.


First of all, Cheng points out that going viral is work videos mit google chrome herunterladen. As she puts it, “If you put all this effort into your video, why would you rely on luck for the last leg? Swallow your pride. Give your work a fighting chance.” Put in the time to seed your content in as many (targeted) places as you possibly can, which brings us to point number two: “understand how things go viral on the internet.”


What worked for Cheng, whose work centers on dancing, was sending her video to prominent dancers, posting on Reddit, and seeding to popular blogs like Jezebel windows 7 ultimate download for free. What may work for you and your content will depend on your industry, your subject matter, and your goals, but whatever your aims, you have to understand what to do and where to do it convert2mp3.net free download.


Point five is the really important one: “None of this matters if your video isn’t good.” You have to give people a reason to watch your video or read your blog post, or it’ll be just your mom sharing it on Facebook picture book cinema for free. Cheng says “People share things when they feel emotion. What emotion will your viewers feel?” Make people feel excited, amused, awed, whatever. Just make them feel something www.dm-digifoto.de.


Lastly, step nine is a good one to think about, especially where marketing is concerned amazon prime wieviele filme downloaden. Know what you’re willing to do in order to get views. Are you willing to compromise your beliefs? Which ones? Are you willing to live with a misleading title herunterladen? How about linkbait? You need to know ahead of time because you can’t scrub your content from the Internet after the fact.

Bottom line, all the preparation in the world won’t do you any good if your content isn’t interesting or moving, but Karen Cheng’s tips can help you put forth your best effort at going viral traduction downloaden. Do you have other tips? Hit the comments!

Sesame Street Meets Google Earth

Susan Collida advertising » arts and culture » community » creativity » inspiration » media » strategy » technology » thinking » viralTagged , , , , , , , , , , , , , , , , ,

We’ve written before about how well the Muppets franchise does social media, but they’re broadening their transmedia reach with a foray into Google Earth kostenlos auto simulator downloaden. Furry and loveable monster Grover is providing tours of Sesame Street Workshops around the world, starting with a charming introduction showbie app.



Other Muppets get in on the action, introducing different versions of Sesame Street, like this one from Northern Ireland, known as Sesame Tree, complete with its own accent-sporting Muppets java update gratisen.


There are several reasons this pairing works so well. First, it achieves both partners’ primary goal: education moving images for free. Users of all ages can learn about the world through the medium of the beloved children’s program. Second, it’s creative. Taking a TV show (or other property) and moving into multiple forms media is pretty much a necessity these days, and Sesame and Google is a perfect pairing video von fb herunterladen. Third, it’s done with incredible grace. These kinds of partnerships can often come off as pure advertising, or simply as cheesy, but in this case, the end goal is education first, not just hits microsoft office 2010 home and student download free full german. Users can generally tell when a brand means well, and that often goes a long way towards making something go viral.

What are some other creative transmedia partnerships you’ve seen netflix download op laptop mac? Hit the comments and let us know!

Uh Oh Spaghetti-O

Susan Collida advertising » business » community » media » thinkingTagged , , , , , , , , , , ,

Pasta company Barilla came under fire this week due to the political opinions of its CEO, Guido Barilla, who said that his company would only show the “classic family” in their advertising, and that anyone who didn’t like it could feel free to eat another pasta brand herunterladen. This has lead to a boycott by gay rights groups all over the world. In response, competing company Garofalo has come out with an ad reading “We don’t care with whom you cook pasta t online browser 7.0 kostenlos. The important thing is that you cook it al dente!”



Whichever company you think has the right political idea, you can’t deny that Garofalo has the right advertising idea album von icloud auf mac herunterladen. Offending a large chunk of your customer base, even in order to ingratiate yourself with another part, is usually a bad idea. Garofalo is being smart by using welcoming advertising to scoop up the disgruntled consumers who ditched Barilla www.apple.de/itunes/download kostenlos.

There are two main takeaways from this situation. First, keep your personal opinions out of your business life. That should be common sense, but apparently not windows internet explorer 11 kostenlos downloaden. Second, make an effort to welcome all potential consumers, and reflect that in your advertising. Enjoy your pasta!