Tag: digital

Kroeger is teaming with Microsoft to revolutionize the way we shop!

Susan Collida advertising » apps » blog post » business » digital » marketing » technologyTagged , , , , , , , , , , ,

With the rise of Amazon’s Fresh service as well as app services such as Instacart, many consumers prefer to do their shopping from the comfort of their home word herunterladen 2013. Microsoft is set to launch new technology in two of Kroeger’s biggest stores in an attempt to bring shoppers back into the store.

The technology promises to personalize the shoppers experience, in the process making the experience much more bearable, while at the same time promising to increase Kroger associates’ productivity win 7 download kostenlos.

Here is how it works. Microsoft has created what they call EDGE (Enhanced Display for Grocery Environment) Shelf digital display system. The new digital display shelf will replace the traditional paper tags that we are used to seeing on the shelves apps für filme herunterladen. The digital display can communicate everything from pricing and promotions to nutritional and dietary information and even video ads.

This “digital price tag” gives Kroeger the ability to instantly change prices or initiate promotions across its stores web.de download online storage. This offers major advantages to Kroeger – the ability to restock immediately and undercut the competition’s pricing on the fly while at the same time saving employees time that would have been spent changing the tags by hand kostenlose wii spiele herunterladen.

The coolest part of this technology is that the shelves communicate with the customer’s smartphones allowing them to quickly fill their custom shopping lists and even saving them time at the check-out lines ikea map.

As a customer goes down the aisle and passes an item on their shopping list, a personal icon of the shopper’s choosing, appears on the digital shelf letting them know to grab the item wo kann ich call of duty modern warfareen. The shopper can then use their smartphone (or a Kroeger supplied handheld device) to scan the item, allowing them to bypass the checkout line. Once they have scanned in the item, the app then lets the shopper know where to go to find the next item on their list saving them even more time kaspersky kostenlosen vollversion chip.

The shelves and app also work together to let the shopper know of any available coupons as they make their choices. It can even assist with a shopper’s dietary concerns wie kann man eine youtube playlisten. For example, if a shopper is gluten-free and is looking for products that do not elicit a weight gain, the app will let the shopper know which products are best to use in their weight loss programs happy birthday bilder kostenlos downloaden.

The technology is absolutely amazing and if all of the parts work together seamlessly, it would absolutely revolutionize the way we shop for groceries – making trips quicker and easier. It also frees up associates to help you with any questions.

But will it work? The technology is as of yet to be tested in a real-world environment. Microsoft and Kroeger plan to test it in two major stores and if successful, promise to expand to other locations and stores. The technology might be confusing to seniors who are used to traditional shopping and even cutting coupons but this is not the market that Microsoft and Kroeger are looking to corner.

As great as this technology is, the same technology can easily be implemented into Amazon’s Fresh service with one major difference, the shopper still doesn’t have to leave their couch to go to the grocery store. This not only is appealing to millennials but also seniors who have trouble getting around. Another concern would be the cost of this technology, will prices rise as a result? If so, that may discourage shoppers.

One thing is for sure, if the technology works practically in the real-world, a trip to the grocery store will be an entirely new and very convenient experience for the shopper.

Top 10 Digital Trends for 2012

Susan Collida uncategorizedTagged , , , , , , , , , , , , , , ,

Looking ahead for this year, what can we expect to see develop and unfold in the digital marketing world? Well, we don’t have a crystal ball (wouldn’t that be nice), but we can say with some degree of confidence that compelling social media content, sophisticated social media analytics, mobile marketing, and emerging markets will play a huge factor in how companies focus their money and energies. Check out this list spotify premium herunterladen geht nicht.

Take the last item in that list—emerging markets (think Asia, Africa, Latin America, and Eastern Europe)—and consider the fact that their GDP is growing 3 percent faster than North America’s smileys for whatsapp for free. This presents a tremendous opportunity for marketers and companies who are looking to establish a foothold in new areas. As more people within these emerging markets gain access to the internet and increase their mobile and smart phone usage, companies will clamor to court them (both B2B and B2C customers) through social media, digital display ads, content marketing, SEO, video, native marketing, and more buy and songs.

And while we can’t tell with any kind of certainty how these marketing activities will play out, we can say that isolating individual countries and regions within these emerging markets will be key in gaining more market share eset online scanner kostenlos downloaden. It’s not a one-size-fits all approach, at least not yet. The technological infrastructure within these regions still remains shaky and will—to varying degrees—for some time apps auf speicherkarte downloaden. So, when it comes time to determine that magical marketing mix, it’s all about research, research, research. Which countries favor mobile? Which use smart phones?  Identifying trends, behaviors, and attitudes across these various emerging markets will inform your overall marketing approach timer zum herunterladen.

Audience Segmentation and Digital Marketing

Susan Collida uncategorizedTagged , , , , , , , , , , , , , , , , ,

Audience segmentation. It’s part of the marketing lexicon and a process every marketing pro knows. But how is it different today than it was, say, 10 years ago herunterladen? Well, for one, the proliferation of digital and social media throughout the world has given rise to a whole new audience that we must consider: emerging markets herunterladen. Latin America, Russia, India, and China are in the process of rapid growth and industrialization, meaning they are ripe for the marketing picking. Their exposure to a variety of new, digital and social media means marketers will need to redirect energy and money to account for this new normal icloud to pc.

But, like all heterogeneous groups, the citizens in these regions respond differently to various forms of media and marketing snapchat on pc. One difference we see in Internet behavior between emerging and developed markets is that it’s generally much easier to engage with consumers in emerging markets sport musik herunterladen. As far as digital marketing tactics go, there are a few key takeaways from this article cd burner herunterladen.

Search ads, video ads, animated banner ads, map ads, embedded video ads, widgets, and gadgets carry far more appeal with audiences in emerging markets apps downloaden op pc. Those same outlets turn off consumers in developed nations, who are much more likely to talk about and engage with brands found from search ads and map ads lustige tiervideos zum herunterladen. Which ads really rankle consumers in both markets? Pop-ups and floating ads. Fifty-one percent of respondents in mature markets and 13% of respondents in emerging markets dislike the former, while forty-three percent of consumers from mature markets and 10% of consumers from emerging markets just say no to floating ads kostenlose suchspiele herunterladen.

So when it comes time to draw your own marketing plan—whether it’s domestic or abroad, just remember that one size does NOT fit all herunterladen. A fair amount of research that considers consumer preferences in marketing mediums goes a long way in ultimately helping to develop a marketing strategy with the greatest possible chance of success.

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