Kroeger is teaming with Microsoft to revolutionize the way we shop!

With the rise of Amazon’s Fresh service as well as app services such as Instacart, many consumers prefer to do their shopping from the comfort of their home word herunterladen 2013. Microsoft is set to launch new technology in two of Kroeger’s biggest stores in an attempt to bring shoppers back into the store.

The technology promises to personalize the shoppers experience, in the process making the experience much more bearable, while at the same time promising to increase Kroger associates’ productivity win 7 download kostenlos.

Here is how it works. Microsoft has created what they call EDGE (Enhanced Display for Grocery Environment) Shelf digital display system. The new digital display shelf will replace the traditional paper tags that we are used to seeing on the shelves apps für filme herunterladen. The digital display can communicate everything from pricing and promotions to nutritional and dietary information and even video ads.

This “digital price tag” gives Kroeger the ability to instantly change prices or initiate promotions across its stores web.de download online storage. This offers major advantages to Kroeger – the ability to restock immediately and undercut the competition’s pricing on the fly while at the same time saving employees time that would have been spent changing the tags by hand kostenlose wii spiele herunterladen.

The coolest part of this technology is that the shelves communicate with the customer’s smartphones allowing them to quickly fill their custom shopping lists and even saving them time at the check-out lines ikea map.

As a customer goes down the aisle and passes an item on their shopping list, a personal icon of the shopper’s choosing, appears on the digital shelf letting them know to grab the item wo kann ich call of duty modern warfareen. The shopper can then use their smartphone (or a Kroeger supplied handheld device) to scan the item, allowing them to bypass the checkout line. Once they have scanned in the item, the app then lets the shopper know where to go to find the next item on their list saving them even more time kaspersky kostenlosen vollversion chip.

The shelves and app also work together to let the shopper know of any available coupons as they make their choices. It can even assist with a shopper’s dietary concerns wie kann man eine youtube playlisten. For example, if a shopper is gluten-free and is looking for products that do not elicit a weight gain, the app will let the shopper know which products are best to use in their weight loss programs happy birthday bilder kostenlos downloaden.

The technology is absolutely amazing and if all of the parts work together seamlessly, it would absolutely revolutionize the way we shop for groceries – making trips quicker and easier. It also frees up associates to help you with any questions.

But will it work? The technology is as of yet to be tested in a real-world environment. Microsoft and Kroeger plan to test it in two major stores and if successful, promise to expand to other locations and stores. The technology might be confusing to seniors who are used to traditional shopping and even cutting coupons but this is not the market that Microsoft and Kroeger are looking to corner.

As great as this technology is, the same technology can easily be implemented into Amazon’s Fresh service with one major difference, the shopper still doesn’t have to leave their couch to go to the grocery store. This not only is appealing to millennials but also seniors who have trouble getting around. Another concern would be the cost of this technology, will prices rise as a result? If so, that may discourage shoppers.

One thing is for sure, if the technology works practically in the real-world, a trip to the grocery store will be an entirely new and very convenient experience for the shopper.

Worldviews

All the lines in this photo are straight
All the lines in this photo are straight
So often in business we are talking to bigger issues than our products antivirus program free full version windows xp.

It may be hard to see with balance sheets, profit margins, ROI, corporate politics, etc herunterladen. but the reality for anyone in business is that people are always our customers.

When crafting a message for a campaign we all have an option of using trickery taping emotion to sell our products schriften herunterladen adobe. It is something that can be very good for our consumer, it also can sack consumers with products they don’t need or want.

When people get sacked with products that turn out to be junk they feel betrayed vca attesten. This is using people in the worst way. Another more subtle way this is often done is by short sighted marketers with a flair for the dramatic. Offender’s perpetuate this with the use of charity… something like “we will give 10,000 to cancer research if you buy our product”… This often provides a net profit of over $1,000,000 and often its for products people would have never purchased otherwise budget book open office for free. Our worldview tells us we should be doing good, and many get used because of it.

There are 3 companies I know that are being honest to this worldview in its entirety…

They sell recycled clothing for new futures for children in Thailand win tonic herunterladen.
If you don’t know Thailand is the capital of the sex trade
This company is both green and good… which is very very cool tik tok videosen!

Jewelry made out of 100% recycled paper by women in Northern Uganda
If you don’t know Uganda is a war torn country in desperate need of hope herunterladen.
This company is both green and good… which is very very cool!

“Get a pair, Give a pair”
Shoes save lives, and provide opportunities for education in the developing world… this company produces shoes with minimal material and is constantly reducing it’s environmental impact.

Honest stories… great people… fits a generous worldview.

Blogs I Like, Part II: HEMA

To be completely honest, this should probably be Part 1.5. This isn’t actually a blog (it’s a shopping site, I think) and I don’t actually know what they’re saying because it’s all in Dutch lizenzfreie zeichnungen kostenlos downloaden ohne anmeldung. I don’t speak Dutch. However, I think the animation on this site is absolutely gorgeous. Click on the site and just wait and watch. The animation will start in a second klingelton app kostenlos herunterladen. Really fantastic, I promise. Go ahead, I’ll wait.

http://producten.hema.nl/

Oh my God, did you click avrt.dll? Did you watch? It’s amazing, RIGHT? I have no idea exactly what the little pop-up at the end is advertising, but I just LOVE this concept. It’s like an online Rube Goldberg project downloaden you tube mp4. It’s fun, engaging, and visually beautiful. It doesn’t hurt that it shows off the technical expertise of the site builders, as well as the fun aesthetic of the people who own it deezer app herunterladen. I think business would be a LOT more fun if everybody incorporated this kind of sense of humor and attention to detail.

On an only-vaguely-related note, anybody who speaks Dutch want to tell me what the site is ABOUT herunterladen?

Executive Vision: CNBC’s spotlight on Leadership

herunterladen

CNBC is doing a special 5 part global series on Leadership and Vision herunterladen.

We have attached the full hour long episode below featuring some of the most preeminent minds in the Technology sector.
Some key points that are touch upon in the episode:

  • Understanding the User is a Top Priority
  • Production Mindsets don’t always work in the digital space
  • Small is the New Big
  • Innovation isn’t always about equating dollars in the short term
  • Test Test and Re-Test listening games on spotify!