Media is constantly changing, adapting, and shifting. Think about it. Television has evolved into digital streaming. Radio has become podcasts. These shifts in the way we consume media ultimately dictate shifts in the way we marketers advertise our products download the races for free in full version. Gone are the days of billboards and newspaper print ads. Technology has dictated a major change in advertising. Programmatic advertising has become the norm. What is the next major shift in advertising? Many believe it is Augmented Reality.
Augmented Reality, or simply AR, has been as buzzword in the industry for several years now alle fotos aus der cloud herunterladen. It became all the rage in gaming with the advent of Pokémon GO and it has now expanded far beyond the world of gaming into marketing and advertising efforts.
The AR medium is almost boundless however there are still several unique challenges. The purpose of advertising is to provide contextual information 4k filme downloaden. But delivering all of the “must have” reasons to purchase a product within the confines of a :30 second spot or within a few lines of copy is a challenge that has been facing advertisers since the first newspaper advertisement ran back in the day.
AR is the perfect solution. In the digital age many consumers are faced with information overload. This makes retaining information provided in short advertisements very challenging adobe schrift herunterladen. Augmented reality provides a medium which delivers information in easily understandable (and often fun) formats that allow for high recall. AR can provide large amounts of information into small snippets that are easy to see visually and consequently easy to understand. For example, you can point your phone towards a store or restaurant and instantly get reviews or product information.
Recently advertisers have developed campaigns using AR that “places” the user into the experience creating engagement downloaden van ebook. For example, to promote The Walking Dead’s new season, bus stop shelters were taken over showing images of zombies attacking. This provided the user with an immersive experience that provided a digital experience in a real-world environment. This engaging experience results in the user paying close attention, getting “hooked”, and retaining the info in the advertisement.
The excitement of this engaging experience is so high that users want to experience it again wie kann ich youtube liederen. Another great example is Burger King. Using the Burger King app, users were encouraged to point their phone at McDonald’s advertisements and “burn them”. After the competitor’s ad was “burned” a coupon for a Whopper was revealed underneath. This allowed Burger King to piggy-back onto the budget of their main competitor and use their own ads against them, so to speak labyrinth.
There really are no limits as far as creativity is concerned. The limits to AR are found in the technology. At this point an AR campaign such as the Burger King example is limited to a mobile application. The user must first download the Burger King app to participate in the campaign. Getting users to take the step of downloading the app beforehand is a challenge in itself and would require its own marketing pc spiele seite zum downloaden.
Another challenge is the limitations of the users’ hardware. Obviously, users want an AR experience with the most breathtaking graphics and features, so advertisers are inclined to design as such. Unfortunately, this requires the user to have the most up-to-date hardware (phone) and operating systems.
The development process is another significant challenge in AR advertising vavoo gratisen. To create a visually stunning and engaging AR experience, special software and extensive coding is often required. This process can eat up a large portion of your budget in itself. Luckily platforms such as Facebook have already started building AR features into their ad platforms. Facebook’s Spark AR engine allows users to incorporate AR effects into their campaigns through their demo targeting platform node.dll. Users can “try on” sunglasses or makeup up by using AR to superimpose the products onto their photos.
All of the elements are there for Augmented Reality to become the next big thing in advertising with the main issue being that we are not all in the same shared digital space throughout the day and we are limited by our hardware. Once the infrastructure catches up, AR advertising might just replace digital out of home ads and television spots completely.
