Nostrum was tasked with generating broad awareness and strengthening community support in a competitive marketplace in the wake of public relations issues for the airport:
Approach
- Created a new brand personality as a result of a public relations maelstrom over mismanagement
- This a foundation upon which to build airport business successes – such as attracting commercial and private aviation and retail tenants
- Identified both airport and fixed-based operator (FBO) business and marketing goals
- Outlined opportunities to enter the press conversation
- Nostrum practiced the BrandBeam approach to design complete visual and messaging guidelines for the SBD brand (as well as to conceive and develop the airport’s all-new FBO sub-brand)
- Created a brand roll-out calendar
Result
- Nostrum successfully generated aviation industry and community excitement along with positive press coverage for both brands
- Generated leads for the FBO brand and on-airport retail space
- Nostrum’s Agency framework allowed us to partner with a team of aviation experts whose insights proved invaluable
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