San Bernardino International Airport

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Nostrum was tasked with generating broad awareness and strengthening community support in a competitive marketplace in the wake of public relations issues for the airport:

Approach

  • Created a new brand personality as a result of a public relations maelstrom over mismanagement
    • This a foundation upon which to build airport business successes – such as attracting commercial and private aviation and retail tenants
  • Identified both airport and fixed-based operator (FBO) business and marketing goals
  • Outlined opportunities to enter the press conversation
  • Nostrum practiced the BrandBeam approach to design complete visual and messaging guidelines for the SBD brand (as well as to conceive and develop the airport’s all-new FBO sub-brand)
  • Created a brand roll-out calendar

Result

  • Nostrum successfully generated aviation industry and community excitement along with positive press coverage for both brands
  • Generated leads for the FBO brand and on-airport retail space
  • Nostrum’s Agency framework allowed us to partner with a team of aviation experts whose insights proved invaluable

 

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