Musica Angelica
Challenge
- To position the Musica Angelica Baroque Orchestra as the premiere Baroque Orchestra in Southern California
- Introducing the Musica Angelica Baroque Orchestra to the Long Beach City area
- Maintain the Los Angeles audience and bring those concertgoers to Long Beach
- Grow the Musica Angelica and increase attendance of the performances
Approach
- Set foundation and define audiences
- Developed an audience profile using demographics and psychographics based
- Develop Strategies
- Inform, attract, & convert concertgoers
- Develop and produce creative marketing and advertising in appropriate publications and platform
- Utilize in-person promotional engagement tactics
Execution
- Develop and introduce a multi-tiered print and digital marketing campaign that appealed to the audiences identified in our research
- “Look & Feel” featured a bold color palette, iconic imagery, and headlines and copy that spoke to our targeted audiences
- Brought musicians & their instruments into local Long Beach schools to introduce students to classical music
- Students were able to engage with musicians and experience the instruments and music firsthand
Result
- Attendance increased with Musica Angelica performing sold out performances in Long Beach
- The Orchestra expanded its performances – including a special multi-day Bach Festival
- Awareness and interest increased with a younger audience
Knight Cities Challenge
Challenge
- This annual, national $5MM grant is awarded by the Knight Foundation to innovative thinkers who aim to take hold of their city’s future, helping to ensure communities are vibrant places to live and work
- Each project should help bridge civic divides, encourage connections, retain and attract talent, and expand economic opportunity in its respective community
Approach
- Nostrum’s ‘Living Walls’ series presented distinct and interactive structures located throughout various neighborhoods within Long Beach
- Each structure endeavored to promote connection, creativity and dialogue
- Nostrum’s concept was highly adaptable featuring educational and interactive elements inspired by nature, activity/fitness and the art
- The prototypical design focused on the notions of movement and music, encouraging action as people aimed to achieve a series of musical goals such as ringing bells or completing sequences on a drum pad
Result
- With over 7,000 submissions, the Knight Foundation selected Nostrum as one 126 finalists windows 10 vollversion kostenlos herunterladen.
Long Beach City College
Challenge
- To refine a disjointed brand identity for a local, community college with two campuses and eight distinct schools
- Identify ways a new brand could help increase student enrollment and business participation
- Utilize the new brand identity in developing and executing the LBCC Foundation’s inaugural capital fundraising campaign to amass $5MM
Approach
- Nostrum secured insights from various target audiences including students, faculty, and other stakeholders to inform the brand story and identity
- Performed a SWOT analysis to identifying potential “ways-in” for the brand
- Created a cohesive BrandBeam™ for the LBCC entities
- Focused on both brand visuals and values
- Identified and clarified confusion in order to lessen apprehension among target audience
- Developed LBCC’s brand positioning statement, logo, and tagline as well as a comprehensive brand identity, guidelines, and application standards
- Devised an integrated multi-media fundraising campaign
- Messaging centered on the human connection to learning and its vital role in successful communities mailcheck herunterladen.
Results
- Established a unique and flexible brand identity that united LBCC entities and generated instant recognition within the community
- The associated campaign surpassed the $5MM fundraising goal by 20%
Torrance Memorial Medical Center
Challenge
- Unify multiple hospital departments and medical centers under a single, recognizable brand
Approach
- Nostrum produced an explicitly defined brand architecture and visual identity using the BrandBeam methodology
- Developed a toolbox of design templates for each hospital department
- Nostrum’s media program included an optimal mix of traditional and digital to speak across audience groups
- The brand was extended to the website, unifying each department to promote consistency and maximize the patient user experience
- Social media content drove traffic to both the site and the hospital
Results
- TMMC is now a nationally recognized model in healthcare services and has been voted “Best of South Bay” multiple times
- Nostrum’s successful Nurse Recruitment Campaign met its specified goals in one third of the projected timeframe
Toshiba
Challenge
- Toshiba Business Solutions had a logo and an entourage of employees, partners and dealers – each with their own unique take on the Toshiba brand
- Nostrum needed to get multiple stakeholders on the same page in order to protect the integrity of the brand and the significant investment Toshiba had made into it
Approach
- Nostrum created the Toshiba Business Solutions Branding Guidebook and CD which walked users through the essentials of branding
- Written for a diverse audience with varying exposure to branding, straight-forward language and clear, concise guidelines were utilized
- Nostrum illustrated how to correctly execute and protect the Toshiba brand across an array of communications
Results
- The branding guidebook we developed was rolled out, and well received, nationally
- Since its launch, the guide has proved instrumental in reinforcing the brand across multiple consumer touch points including successful product launches, traditional and out-of-home advertising, as well as premiums to promote new products
- The guidebook continues to be utilized for ongoing product launches and has created a new generation of brand-savvy Toshiba dealers (a.k.a “Defenders”)
