Long Beach Convention & Entertainment Center

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As part of our work with the Long Beach CEC, Nostrum rebranded & relaunched a newly reimagined, multi-million dollar sports and entertainment venue:

Approach

  • Positioned & branded the redesigned space as a sophisticated and uniquely flexible event space
  • Developed a multi-media marketing program – capturing audience segments at multiple touch points
    • Conceived a “Transform” concept highlighting the experiences of sight, sound, and sense of place
    • Messaging spoke to both the physical transformation of the space as well as the new space’s ability to adapt to any event design
  • Nostrum’s creative concept, “Sky Transformation” not only informed advertising but also the launch event’s invitations, lighting design, décor, and even the menu
  • To ensure efficiency under tight time constraints, Nostrum:
    • Liaised daily with the Client Partners, Partners, Sub-Contractors, and Vendors
    • Developed a master production calendar
    • Created launch campaign guidelines

Result

  • The launch event created a monumental buzz and secured over $1 million in bookings in one evening
  • Response to the new event space resulted in a nearly $40 million economic impact for the city of Long Beach in the first year alone
  • The launch campaign received both the Addy and MarCom awards, among others
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