social marketing

Social Marketing

Nostrum believes that social is at the core of every digital effort, so we craft our social programs around three key strategic objectives:

• Drive awareness by establishing a ‘social first’ approach that includes ideating in the most targeted channels and delivering clever, compelling social creative best suited to fit each channel.

• Raise affinity by turning insights gained through metrics and conversation-monitoring into tactics that tap into the themes/topics that resonate best with brand advocates.

• Boost advocacy by inciting conversation – through content – and empowering fans to share brand content in an authentic manner.