Nostrum believes that a brand’s communications/activity/engagement should be guided by a notion that encapsulates the essence of all that a brand is. We call this notion a BrandBeam. It represents all that the brand is at its very core. It identifies and prioritizes brand values and generates the personality of the brand. The BrandBeam calls all communications home.
So while a single brand may have many campaign messages, all communications must ultimately serve the BrandBeam. Doing so results in smart, streamlined campaigns that maximize value and reduce redundancy and waste.