Are the days of people broadcasting numerous aspects of their life numbered? Probably not. But in today’s world, people (especially young people} are adapting new ways of communicating electronically to fit their specific needs. And with the rise of social media messaging services, there’s an app to fit almost all of those needs. According to Pew 2015, half (49%} of smartphone owners ages 18 to 29 use messaging apps, while 41% use apps that automatically delete sent messages. What makes these services so appealing? Well, for starters, these apps are free, and when connected to Wi-Fi, they do not use up SMS or any other data. They also offer a more private kind of social interaction than traditional social media platforms -and we know kids these days like their privacy.
So what does this mean for traditional-social networking? Facebook, lnstagram and Twitter are upping their game and making additions and changes to improve the messaging experience. Even Snapchat rebuilt the chat section of its app to keep up with the competition. But users aren’t just chatting with friends on these apps, they’re also connecting with brands.
Case and point: Fast food chains. With Facebook’s new technology allowing companies to build artificially intelligent software to interact with customers through Messenger, Burger King customers can now order and pay for food directly from the Facebook Messenger app. We’ll take fries with that, please! And it’s not just Burger King. Taco Bell introduced its TacoBot last month -an ordering system available exclusively over Slack. Last summer Domino’s launched Twiner-enabled ordering, letting customers place an order simply by tweeting a pizza emoji at the company.
The takeaway: What were once simple services for exchanging messages, pictures, videos and GIFs have evolved into something much greater.
What will we use social media messaging for next?