Gootloader infection cleaned up

Dear blog owner and visitors,

This blog had been infected to serve up Gootloader malware to Google search victims, via a common tactic known as SEO (Search Engine Optimization) poisioning facebook videos android downloaden. Your blog was serving up 160 malicious pages. Your blogged served up malware to 228 visitors.

I tried my best to clean up the infection, but I would do the following:

  • Upgrade WordPress to the latest version (one way the attackers might have gained access to your server)
  • Upgrade all WordPress themes to the latest versions (another way the attackers might have gained access to your server)
  • Upgrade all WordPress plugins (another way the attackers might have gained access to your server), and remove any unnecessary plugins dj programm kostenlosen deutsch vollversion.
  • Verify all users are valid (in case the attackers left a backup account, to get back in)
  • Change all passwords (for WordPress accounts, FTP, SSH, database, etc.) and keys joyn. This is probably how the attackers got in, as they are known to brute force weak passwords
  • Run antivirus scans on your server
  • Block these IPs ( and, either in your firewall, .htaccess file, or in your /etc/hosts file, as these are the attackers command and control servers, which send malicious commands for your blog to execute
  • Check cronjobs (both server and WordPress), aka scheduled tasks spiele ab 12 kostenlos herunterladen. This is a common method that an attacker will use to get back in. If you are not sure, what this is, Google it
  • Consider wiping the server completly, as you do not know how deep the infection is adblocker chrome herunterladen. If you decide not to, I recommend installing some security plugins for WordPress, to try and scan for any remaining malicious files. Integrity Checker, WordPress Core Integrity Checker, Sucuri Security,
    and Wordfence Security, all do some level of detection, but not 100% guaranteed
  • Go through the process for Google to recrawl your site, to remove the malcious links (to see what malicious pages there were, Go to Google and search agreement)
  • Check subdomains, to see if they were infected as well
  • Check file permissions

Gootloader (previously Gootkit) malware has been around since 2014, and is used to initally infect a system, and then sell that access off to other attackers, who then usually deploy additional malware, to include ransomware and banking trojans dragon age origins content to download. By cleaning up your blog, it will make a dent in how they infect victims. PLEASE try to keep it up-to-date and secure, so this does not happen again yahoo herunterladen deutsch.


The Internet Janitor

Below are some links to research/further explaination on Gootloader:

This message

Are you polling your followers?

Online polls have been a great tool used by Bloggers going back many years. Of course, comments are a fantastic way to get feedback from your users but polls are unique in that they allow users to get specific feedback on questions they pose. So, if you want to know what your followers think about a particular subject, just ask them. In addition, polls are a simple way for users to engage with your content, making them very popular, thus boosting your engagement website program.

Thanks to WP-Polls and similar WordPress plug-ins, bloggers have been using this tactic for many years. WP-Polls offers some unique features that make it one of the best options for WordPress websites:


  • Allows user to select multiple answers
  • The ability to a start and end date
  • Customizable poll templates to select from
  • Access to stats/analytics
  • Tracks and monitors IP addresses (so no one can “cheat” by voting multiple times)


Polls have been a useful tool for bloggers for more than a decade and social media platforms took notice. These platforms know that marketers are always looking to boost audience engagement and collect specific user data and integrated audience polls are now a feature on all major social media platforms google play music songs herunterladen.

I will take a look at each of the “Big 3” platforms’ integrated poll tools and explain how you can make the most out of them.


IG rolled out their poll integration in 2017 and did so in their most popular feature – IG stories.

Polls are placed in the form of interactive stickers that users can add to a story’s already engaging, visual content. Although you are limited to two responses, it is a great way to obtain feedback on the visual content in a story hugo kostenlos downloaden für pc. There are also many different design options to make these poll stickers visually exciting.

A great way to make the most out of IG polls is to involve your audience in the content of the poll. Users are likely to engage with the content if they feel they played some kind of role in its creation. They are also very likely to engage with future content

I would avoid market research and general topics when using IG polls herunterladen. The Instagram platform lends itself better to fun, visually oriented polls.



Facebook was quick to follow Instagram in providing polling tools. Unfortunately, you are once again limited to only two responses. However, they offer unique features such as incorporating both images and GIFs into your polls musik von youtube auf itunesen. I strongly suggest users take advantage of these features to make their polls more appealing, they will see a much higher response rate overall.

Facebook does have third-party apps that work with the platform, allowing users to have multiple answers/choices. These more in-depth polls can be an extremely helpful for businesses and marketing research purposes.



Twitter accounts could always conduct polls in the early days – sort of. Users have long had the ability to track responses to tweets, uses of their hashtags and their re-tweets. However, it wasn’t until 2015, when Twitter first introduced an integrated poll tool, that allowed users to fully take advantage of the benefits of polls.

Twitter tapped into the overall appeal of the platform by making the polls easy to take part in through a simple click. The designers also kept the way that users consume & digest information on Twitter in mind when designing their poll integration. They realized that users take in data quickly by scrolling through small, short tweets that catch their attention. Accordingly, they designed polls that are clean, light on text and provided a way to grab users’ attention visually, through the use of emojis.

Accounts can create appealing, sleek looking polls with up to four responses. The built-in option for multiple answers allows users to ask more detailed and specific questions allowing businesses a simple way to conduct useful market research.



A recent study found that posts with polls/questions are one of the top post types in generating high engagement numbers. This is because polls are simple to set-up and simple to respond to. Users are likely respond and since that response is the answer to a specific question, that info is always helpful

Explore the features of the poll tools for each platform and see which works best for your needs, keeping in mind that each platform has benefits and drawbacks. For example, while polls can have more answers on Twitter, which helps users gather specific data, users cannot include images or video in the voting options. If the visuals are key to the question and visuals are an important part of the data being collected, Instagram might be a better option.

The good news is, if you get a bit creative, you might be able to adapt the same poll to work well on all three of the major platforms – after some tweaks.

As always, keep track of your results and data and incorporate it into future polls. (i.e. which method had the highest engagement rate).

If you are already utilizing polls on your social accounts, let me know which platform works best for you and why.

If you aren’t already taking advantage of this useful tool, start polling your followers, I think you will be surprised at the high engagement numbers and find the feedback very useful. is one of the most popular and fastest growing music video applications out today. MTV Networks recently launched a campaign with tied to their flagship program, the yearly Video Music Awards herunterladen. But is the right choice for marketers? Well, that depends on what you are trying to sell through your music contracts, and more importantly who you are trying to sell it to video von homepage downloaden mac. was founded in 2014 and boasts over 100,000 million users, most of whom fall into the 13-20 year old demographic. However, this information may be inaccurate herunterladen. The company may claim that important market; however it appears that they may hit audiences even younger.

The app allows users create short videos in which they can lip-sync and dance to popular songs and other audio sources, and then post the videos to an Instagram-style feed herunterladen. Its featured feed includes major stars familiar young audiences as well as lesser known social media personalities and artists.

The problem in trying to market with this fast growing tool is that it does not collect demographic information from its users or “musers” as the company calls them kostenlose sticker herunterladen. Federal law requires online services that target audiences under 13 to follow strict guidelines regarding the collection and sharing of personal information amazon prime herunterladen filme. avoids this by prohibiting users under the age of 13 in their terms of service. They follow the Facebook route of taking the users “word for it” herunterladen fortnite.

The app does not collect or show the age of its users, but some of its top-ranked users appear from their videos and profile photos to be in grade school free images royalty-free. The app had a feature that suggested what users to follow based on their location. In New York, that feature revealed a list composed largely of children avm firmware herunterladen. This is treading dangerous waters for marketers.

Another big concern with is the content being posted. Many parents have complained that the children and adults are posting offensive and in some cases X-rated material microsoft outlook windows 7 kostenlos. A simple hashtag search reveals countless examples.

While Snapchat and Instagram hit young audiences, is hitting children. Combine this with the risk of irreparable damage to the brand through association with offensive material, it’s best to take a “wait and see” attitude toward

The Rise of Social Media Messaging

Are the days of people broadcasting numerous aspects of their life numbered? Probably not. But in today’s world, people (especially young people} are adapting new ways of communicating electronically to fit their specific needs mikrofon herunterladen. And with the rise of social media messaging services, there’s an app to fit almost all of those needs. According to Pew 2015, half (49%} of smartphone owners ages 18 to 29 use messaging apps, while 41% use apps that automatically delete sent messages herunterladen. What makes these services so appealing? Well, for starters, these apps are free, and when connected to Wi-Fi, they do not use up SMS or any other data mp4 player music download for free. They also offer a more private kind of social interaction than traditional social media platforms -and we know kids these days like their privacy.

So what does this mean for traditional-social networking messenger downloaden voor android? Facebook, lnstagram and Twitter are upping their game and making additions and changes to improve the messaging experience. Even Snapchat rebuilt the chat section of its app to keep up with the competition candy crush downloaden kostenlos. But users aren’t just chatting with friends on these apps, they’re also connecting with brands.

Case and point: Fast food chains. With Facebook’s new technology allowing companies to build artificially intelligent software to interact with customers through Messenger, Burger King customers can now order and pay for food directly from the Facebook Messenger app download youtube video online kostenlos. We’ll take fries with that, please! And it’s not just Burger King. Taco Bell introduced its TacoBot last month -an ordering system available exclusively over Slack ard app downloaden. Last summer Domino’s launched Twiner-enabled ordering, letting customers place an order simply by tweeting a pizza emoji at the company.

The takeaway: What were once simple services for exchanging messages, pictures, videos and GIFs have evolved into something much greater cd for free.

What will we use social media messaging for next?

Daring to be Different – Creating a Brand that Stands Out

Think Different. Sound familiar? It should. It was the revolutionary advertising campaign and slogan that proved the game changer for Apple in 1997 when company co-founder, Steve Jobs, was brought back as CEO to steer the corporate ship mixcloud mp3 herunterladen. Seeking to reinvigorate the beleaguered brand, this campaign was the turning point, officially signaling that the company was back and ready to shake up the computer industry – and the world – in a major way hay day gratis herunterladen.

That mantra so perfectly encapsulated the Apple brand, with its focus on innovation, emphasis on beautiful design, and customer-centric attitude, that today it’s dissected in marketing and advertising classes the world over herunterladen.

So what does this have to do with modern-day marketing? Well, everything. It offers a valuable lesson in what’s called mental models. Coined by Dr nederlandse rap downloaden. Yoram Wind, marketing professor at The University of Pennsylvania Wharton School, mental models are constructs created in a person’s mind. They are “driven by the story we read.” Attitudes, feelings, and behaviors are all guided by mental models rather than reality zoom kostenlos. These models ultimately dictate an individual’s decisions and actions. That person can be you, an executive at your company, or even a customer. Mental models govern each and every one of us, and this carries enormous implications for businesses and the way they market their services Itunes macbook.

The most successful brands are the ones that have challenged entrenched mental models. Take Starbucks, for instance. When it first entered the market, it could have sold itself as just another coffee company sketchup pro nederlands gratisen. Instead it altered the story. It became a destination, a haven of sorts. It chose to market itself as a cozy, den-like spot where customers could sit and stay awhile herunterladen. This emphasis on community and intimacy helped catapult the company to an uberbrand that today has the attention and hearts of millions of consumers. Now, that’s challenging mental models musik downloaden über share online.

Remember: the world is constantly changing, and consumer attitudes evolve. If you’re a brand seeking to win market share, you should be monitoring this black ops 4 kostenlos download. Figure out how you can challenge these attitudes so your product stands apart. That’s precisely what Apple did. Jobs understood that the company’s success hinged on its ability to deliver truly innovative – and unexpected – products to the marketplace. He also knew its marketing strategy needed to be remarkable. It had to extend beyond the simple product-focused marketing common at the time and, instead, tap into consumers’ emotions and sense of self. With this approach, Apple didn’t just sell computers, it sold a lifestyle.

Have you challenged the mental models of your industry? If so, how did it work? Tell us in the comments below!

In Marketing and Advertising, Emojis are Everywhere

Back in 1985, the glam pop girl group, the Bangles, exhorted everyone to “walk like an Egyptian”. These days, the hair isn’t quite as high and musical tastes have changed, but folks are again taking their cues from our friends in the Middle East edge downloaden. Today, we’re not walking like Egyptians, we’re communicating like them – with our own version of hieroglyphics! Better known as emojis, this new, digital and visual method of communication is transforming the way people and businesses connect with one another herunterladen. Introduced in the U.S. in the early 2000s, emojis are used to convey attitudes, emotions, and even complex ideas, using a wide range of customized icons, from a simple smiley face to salsa dancers, peace signs, dogs, pizza slices, and much more video von youtube herunterladen macbook. Brands like Chevrolet, Dominoes, Bud Light, and Goldman Sachs have incorporated the emoji into their social media and broader marketing strategies in an effort to engage millennials and boost the virality of online content xcom enemy unknown kostenlos downloaden.


Why the sudden emergence of the emoji videos von webseite herunterladen? And is it just a flash in the pan marketing gimmick destined for the dustbin? That first question is quite simple: 1) the average person today consumes an ungodly amount of information within a 24-hour cycle; 2) our brains are wired to understand images much more so than text; 3) we have short attention spans – hovering in at just around 8 seconds than free of charge. According to a number of reports that have come out over the past few years, “…today, we receive five times as much information as we did 30 years ago…as of 2009, it was estimated we consume 34 gigabytes of information or 100,500 words, outside of work on an average day” (SproutSocial, 2015) herunterladen.


Exposure to this near-constant assault of information means the average person has little time to read and process longer messages, no matter how entertaining they may be was kann man bei usenexten. That’s why it should come as no surprise that today, 63% of social media is made up of images. And it’s not just youth/teens who’ve embraced this new form of communication (though, they do comprise a significant base) herunterladen. Audiences 40 + have caught on, appreciating the ease of delivering a concise message in just a few short characters.

So, the next time you’re brainstorming a marketing/advertising campaign, consider testing out messages with emojis, particularly if your audience is young and tech-savvy jass app herunterladen.

And, as for that last question about the emoji’s staying power? We think it’s here to stay. Communication platforms will continue to proliferate. Devices will evolve to capture and produce more data and information than ever before, meaning the reliance on visual tools to cut through the clutter and get to the heart of a brand’s message will become increasingly important.

Paris Terrorist Attacks and Social Media’s Response

Another atrocity shocks the world, this time in Paris. Again. Just under a year ago, the city was stunned when Islamist extremists stormed the headquarters of Charlie Hebdo, a French weekly satirical newspaper, and executed 11 people atube catcher herunterladen. Last Friday, the 13th of November, extremists once again targeted The City of Light in a coordinated attack that claimed the lives of 129 residents and tourists, many of them young people gathered at an American rock concert google play store pc.

After the January incident, the phrase Je suis Charlie (“I am Charlie”) made the rounds on social media, with many on Facebook swapping their profile picture for a black and white Charlie sign in a powerful show of solidarity with the fallen journalists and the French people herunterladen. Today, there is an online storm brewing, and not just in response to the terrorists’ latest heinous act. Instead, this uproar involves Facebook’s safety check-in function and the photo filter, which allows users to overlay their profile picture with the French flag dropbox alle bilder herunterladen. Who could possibly find this offensive? Even those who typically complain about social media being onerous or a time-waste have to admit that this was both useful and deeply moving karstadt app herunterladen.

As it turned out, the day before the Paris attacks, two suicide bombers killed 43 and injured 239 in an ISIS-backed maneuver in Beirut. But the people of Beirut haven’t seen the outpouring of support that Paris received almost immediately following reports of a bomb öbb scotty herunterladen. There was no safety check-in function activated in Beirut. And, Facebook didn’t unfurl a digital Lebanese flag filter for users to upload.

While #PrayforParis was trending on Twitter and a global audience has professed its concern for the French people on myriad social channels, nary a word has been uttered for the Beirut community rar dateien entpacken kostenlos download deutsch. They have been overlooked.

Or so they (and we) thought.

While it’s true that the support for the city has reached nowhere near the levels as those afforded its Western counterpart, the reality of this double standard has at least been raised in online debates bordereau der abgaben herunterladen. In fact, many users have noticed this disparity in coverage and have taken to social platforms to protest it. They’ve even called out Facebook, demanding to know why no safety check-ins were made available to people in Beirut youtube filmeen app. Facebook’s rather lame response? A post (naturally) from Vice President of Growth Alex Schultz: “There has to be a first time for trying something new, even in complex and sensitive times, and for us that was Paris whole music albums for free. This activation will change our policy around Safety Check and when we activate it for other serious and tragic incidents in the future.”

There’s a good chance that something similar in scope and size will occur again in the near future. And that, in itself, is tragic. Let’s hope that when it happens all social channels — and governments — are equipped to offer equal support.


Emissions Test Fraud: Volkswagen Deceives Regulators and Consumers, Brand Image Takes a Hit

It’s a tale as old as time: corporate greed — and unchecked power — drives corrupt behavior, resulting in public outrage and expensive lawsuits lkw spiele kostenlos herunterladen. As that old folk song goes, “When will they ever learn? When will they e-e-e-ver learn?”

Apparently never, because last week brought the news that German automaker, Volkswagen used sophisticated software to cheat U.S taschenrechner gratis herunterladen. EPA emissions tests on an estimated 11 million of its diesel cars.

This is a scandal of epic proportions that has rocked the U.S. and Europe and has threatened to destabilize the German economy zdf heute appen. Even the company’s CEO has stepped down, though he claims no knowledge of any misdeeds. Could this possibly be true? It remains to be seen. Regardless, the fact remains that Volkswagen has done irreparable harm to its brand, one that, until now, has enjoyed a sterling reputation as economical and trustworthy iphone app filme downloaden. Forgive yourself for rubbernecking, for it is altogether warranted. In terms of reputation, this is a four-car pile up – carnage everywhere, with the Volkswagen image splattered in little, tiny pieces frame available Christmas free download.

Decades of hard work—and advertising dollars— have gone into building the brand, transforming it into the economic stalwart that it has become millimeterpapier downloaden. Famous for some of advertising’s most memorable campaigns featuring clean, hip, and quirky creative that touts an economical and efficient product, all of that has come crashing down samsung galaxy s3 mini apps herunterladen.

Consumer trust has plummeted overnight, and it’s now up to a new CEO and crisis management team to do what they can to pick up the pieces of a broken brand sonic spiele kostenlos. Will they succeed? We think so, but it will be a long, uphill battle, and Volkswagen may never again achieve the type of success that once made it a brand worth following problemsing itunes.

‘We believe’ that she is marketable: U.S. women’s soccer star, Carli Lloyd, set to score big with corporate sponsors following World Cup win

Last Sunday, the chants of “USA! USA!” shook Vancouver’s BC Place Stadium. The world had just witnessed a dominant display of athleticism and technical wizardry courtesy of the U.S how can I download a youtube movie. women’s soccer team. And it made us swell with pride. From online social media communities to pubs to living rooms and more, Americans everywhere celebrated the squad’s first World Cup win since 1999 settlers for free for mobile. Not only did they defeat a worthy Japanese opponent, they sealed the victory within the first 16 minutes of the match, when midfielder, Carli Lloyd scored a hat trick, to make it 4-0 nacon revolution pro software herunterladen. The U.S. went on to win 5-2, and Ms. Lloyd effectively cemented her status as the sports industry’s next darling. She’s all but guaranteed to join the ranks of female soccer stars Sydney Laroux, Abby Wambach, and Alex Morgan – all of whom have already inked lucrative marketing deals with the likes of Coca-Cola, GNC, AT&T, Bank of America, and others herunterladen.

A relative unknown outside of the women’s soccer circuit, Lloyd’s star is now shining bright thanks to her Pelé-like performance that had the American public and international spectators in thrall herunterladen. Within the short time it took her to slot through a thundering half-field punt, her Twitter followers surged by 50k+, and her official website crashed temporarily after effects download kostenlos vollversion. Even superstars Kobe Bryant and Lionel Messi gave a tip of their hat on Twitter.

With Lloyd’s marketability now through the roof, marketing analysts are predicting a surge in sponsorship deals for the winsome 32-year-old who they say has all the attributes a company could hope for: integrity, tenacity, intelligence, and likeability (not to mention a clean police record, unlike teammate and U.S football manager full version for free. women’s soccer goalie, Hope Solo, who was involved in a domestic assault dispute earlier in the year, which sullied her image).

Up to now, Lloyd’s corporate partnerships have been limited to just a few minor players, with the exception of Visa, which signed her the week before the World Cup finals match (talk about timing!) auditfile viewer 2.3en. But, with her profile now higher than ever, experts say Lloyd’s representatives would do well to secure national endorsements before the media frenzy dies down download the simpsons springfield app for free. As for her long-term marketing potential – could she be another Mia Hamm or Serena Williams? It’s too early to tell, but if she plays her cards right and maintains momentum by logging more superstar performances like the one last Sunday, Lloyd will become more than just another high-profile athlete, she’ll become a brand herunterladen.

Cinco de Mayo Marketers Cast Their Consumer Net Wide

March Madness is but a memory, and the Easter Bunny has delivered his final basket. So, who – or rather, what – will fill the marketing void? If you answered “Cinco de Mayo”, give yourself a hand spiele herunterladen mädchen. The holiday, which commemorates Mexico’s 1862 victory over France (and not Mexican Independence), has grown in popularity, and not just among Latinos rentspiegel köln free of charge. Brands like Avocados from Mexico, Honda, Taco Bell, Major League Baseball, Corona, and others are throwing mucho dinero behind Cinco de Mayo campaigns aimed at the general consumer — Americans of all creeds and backgrounds who love chips, guac, and beer skype mac kostenlosen.

What was once a niche, largely manufactured holiday has become a U.S. staple, observed by more than just college students. When this annual Mexican fiesta rolls around, merchants report a dramatic uptick in sales that can be directly attributed to this branded event legales herunterladen von musik. Professional baseball teams, amusements parks, and food and beverage companies experience a similar phenomena as consumers take to the outdoors for sporting events and barbecues that signal the official advent of summer why can't I download any games.

How will this year’s Cinco de Mayo promotions play out? Brands are deploying a variety of tactics to capture the hearts and minds of the general consumer as well as the growing U.S pokemon platin deutsch kostenlos. Latino base. Avocados from Mexico is hosting a live Twitter chat with Latina actress and activist Eva Longoria, while Taco Bell will unveil it’s “hottest” hot sauce yet and give away free biscuit tacos fotos aus cloud herunterladen. But the biggest corporate sponsorships will come from beer and liquor producers, like Corona and Jose Cuervo, both of whom host dozens of festivals around the country and roll out Cinco-centered print, TV, social, and digital campaigns that dwarf virtually all others herunterladen.

At Nostrum, Inc., we know we’re lucky: we work in a dynamic industry with exceptionally smart clients and partners. But we’d be remiss if we didn’t mention our Southern California location, where authentic Mexican food is as ubiquitous as the palm-lined streets my pictures from instagram. So, when the Fifth finally arrives, we’ll be out there, enjoying a delicious dish of arroz con frijoles and on the lookout for Cinco-centered advertising that hits the mark wie kann ich fortnite herunterladen.

The Shorty Awards Honor Best Digital, Social Media Content

If you’re like us, you’re probably a little obsessed with all things digital and social. If something’s making waves on YouTube or generating retweets around the world, you can guarantee it’s made the rounds here at Nostrum youtube songs downloaden ios. So, when the nominees for the 7th Annual Shorty Awards were announced, we were downright giddy! (For those unfamiliar with the program, the Shortys recognize exceptional short-form content on social media.)

Our account managers, media team, and creative department spent hours – possibly too many – pouring over the submissions and marveling at the ingenious ideas executed to perfection video zum herunterladen. There was the Humane Society of Silicon Valley’s in-house marketing campaign, “Eddie the Terrible”, which took a hilarious approach to promoting its services older pages version. Rather than taking the predictable route of using pictures of adorable dogs and cats to tug on the heartstrings, the agency’s marketing and social media team instead highlighted their most problematic adoptee, Eddie – a very crusty dog with some very bad habits (yapping, scratching, peeing, just to name a few) herunterladen. Through the use of blogs, a satirical press release, and an aggressive media outreach campaign, the Humane Society not only raised its profile and achieved a record number of media impressions, it also found a permanent home for Eddie swisscom tv apps herunterladen!

Another Nostrum nominee favorite was GoPro, who blew us away with its YouTube and Instagram submissions. Billing itself as the “inventor of the world’s most versatile camera and category creator in action, adventure and lifestyle photo and video capture”, the company does an outstanding job of producing creative content through the eyes of its social media followers and sponsored athletes herunterladen. From adventures high atop snowy mountain peaks to terrifying encounters with a great white shark, the awe-inspiring photos and video tell an authentic tale of those among us determined to take the path less traveled whatsapp auf pc herunterladen kostenlos. That GoPro social media content has been favorited, shared, and viewed hundreds of thousands of times speaks volumes about its marketing team’s commitment to customers and to the company’s mission full version games for free german.

For a complete list of the Shorty Awards nominees and winners, visit Be inspired!

Beware the bot: Coke is unwitting victim of Gawker Twitter prank

Social Media. Either you’re on it, or you’re not (but be honest, you’re probably on it). It comes in multiple forms, too: Facebook, Twitter, Instagram, Pinterest, Vine, et al welche filme kann ich bei netflixen. These online communities are more popular than ever, with features that promise greater freedom and flexibility. The opportunity to experience the world and connect with friends and family is just a touchscreen or a mouse click away, making it remarkably easy for brands to deliver their messages right into the hands of customers herunterladen. But of course for every Yin there is a Yang. And as Coca-Cola experienced firsthand earlier this week, for every well-intentioned social media or digital campaign conceived, there’s an army of trolls ready to thwart forward progress lebenslauf von xing herunterladen.

Following a well-received Superbowl commercial in which a glass of Coke is accidentally spilled on a city power grid and subsequently “spreads” good vibes around the world, the company executed a Twitter campaign with the hashtag #MakeItHappy – an attempt to combat online negativity by turning mean tweets into cute, fanciful images herunterladen.

Naturally, this brought out the trolls – in this case, Gawker, the gossip blog that covers media and celebrities – who proceeded to tweet out lines of Adolf Hitler’s Mein Kampf using a Twitter bot @MeinCoke bral stars herunterladen. You can guess what happened next: Coke’s automated system churned out passages from the book in the form of cute text art to its millions of followers creative cloud herunterladen.

Almost immediately, the company’s Twitter campaign was suspended, with Coke issuing the following statement: “The #MakeItHappy message is simple: The Internet is what we make it, and we hoped to inspire people to make it a more positive place youtube videosen gratis. It’s unfortunate that Gawker is trying to turn this campaign into something that it isn’t. Building a bot that attempts to spread hate through #MakeItHappy is a perfect example of the pervasive online negativity Coca-Cola wanted to address with this campaign.”

It was indeed unfortunate, but it was also a valuable lesson for Coke and other brands considering automated Twitter campaigns: assign a team to host the campaign in real-time, and monitor interactions because the likelihood that your campaign will be trolled, Rickrolled, hacked, hijacked is high indesign schriftartenen. Even non-automated campaigns run the same risk, for where there is social media, there are pranksters at the ready, waiting to instigate and cause embarrassment on a massive scale windows 10 versionen. Don’t say we didn’t warn you.

Super Bowl Ads: GoDaddy Ruffles Feathers, Uber Scores a Touchdown

It’s a tale of two campaigns – two distinct advertising efforts launched the week before Super Bowl XLIX. Two companies, two campaigns, one thing in common: puppies word vorlage urkunde kostenlos download. And that is where the similarities end because, the two vastly different outcomes that resulted from Uber’s PuppyBowl promotion and GoDaddy’s Super Bowl Puppy Mill TV spot highlight the need for businesses to seriously consider their messages, their audience, and their environment before paying good money for an ad campaign netflix as an app.

First the good: today, Uber, the app-based ridesharing network announced ( its partnership with television network Animal Planet to deliver on-demand, adoptable puppies to businesses in the following cities: Atlanta, Cleveland, Dallas, Denver, Indianapolis, Los Angeles, Phoenix, Seattle, and Washington D.C herunterladen. It’s a promotion for Animal Planet’s wildly popular annual Puppy Bowl, where the hardest hits are also the cutest!

Between 11am and 3pm today, you can use your Uber app to request a 15-minute, $30 playtime with the adorable puppies you raise me up kostenlos herunterladen. All proceeds will be donated to city shelters.

Consider us sold.

This brilliant idea not only helps shine some positive light on the beleaguered taxi company (which has taken a beating in the press) but it also helps raise awareness for animal shelter adoptions, a growing movement in the U.S kindle ausland herunterladen. In short, Uber’s feel-good Puppy Bowl promotion is relevant, engaging, and sincere.

Now for the not-so-good: GoDaddy, the irreverent domain registry, has a history of pushing boundaries with its ads ( herunterladen. It’s a brand with a clearly defined identity and voice; and when it runs campaigns, they invariably generate attention. But when the company unveiled its latest spot ( earlier this week, it wasn’t prepared for the negative reception from consumers and animal welfare groups who decried the ads as being pro-puppy mills whatsapp wallpapers. The spot features a puppy that finds its way back home only to be sold on a GoDaddy site.

While the company was smart to issue an apology and remove the ad (an alternate one will run during the Super Bowl), the damage was already done download birthday cards for free. What the company considered a tongue-in-cheek piece was instead perceived as cruel.

Perhaps most puzzling was that a company exec would even think to greenlight such a project, especially in this day and age when support and awareness for animal causes has risen so dramatically wiso tax every year. And while brands should indeed remain true to their identity and protect them vigorously, they need to take care that they don’t overstep boundaries in the pursuit of envelope-pushing work that grabs attention download the contents directory. The lines might blur, but good taste does not.

Nostrum named finalist in Knight Cities Challenge

It’s been hard to contain our excitement this week, what with the exciting news that we were recently named a finalist in the John S. and James L genius herunterladen. Knight Foundation Knight Cities Challenge! More than 7,000 proposals from across the U.S. were submitted for this national call for ideas to help make cities more vibrant places to live herunterladen. And Nostrum’s ‘Living Walls’ entry was among the 126 finalists to advance.

We now have the opportunity to compete for a share of the five million dollar civic grant money, which will be used to help encourage collaborations and spur creativity right here in Long Beach max payne 2 kostenlosen vollversion chip.

‘Living Walls’ is a series of themed structures placed throughout the city, combining educational and entertainment elements that we hope will help foster civic engagement musik legal aus dem internet herunterladen. Think nature walls, arts walls, fitness walls, and more – the possibilities are endless! And with fun, educational features that attract both young and old alike ‘Living Walls’, will serve as a platform for the exchange of innovative ideas silvester video 2018 kostenlosen.

Final applications are due February 1st, and winners will be announced in Spring 2015. We have a lot of work ahead of us, but we’re up for the challenge 4k movies. Go Long Beach!

2014 – The Year of Content Marketing

The holidays have ended, and 2014 is but a memory. You may be inclined to simply forge ahead with your eye on the tasks at hand. But before you do, let’s pause and take a minute to look back at the year that was – when the industry seized upon the great, big idea of content marketing, a concept that, while not entirely new, found what looks like its permanent place in the marketing plans of companies everywhere von youtube direkt als mp3en.

Content marketing is the practice of generating original, relevant, unique, and timely content in a way that engages a brand’s audience(s). Gone are the days of one-way, trickle down communication herunterladen. The current spate of online communities and social media networks – Pinterest, Twitter, Facebook, and so forth – have returned power to the people; consumers now talk with brands and help shape the conversation xmind gratisen.

These same online channels also provide a constant drumbeat of messages, inundating consumers with flashy images and exhortations to buy, buy, buy lexware quicksteuer 2020 herunterladen! This glut of “noise” and newfound consumer influence can be intimidating. What’s a marketer to do when talking at a customer no longer works?

You guessed it, content marketing luxor vollversion kostenlosen.

Consider top players like American Express, J. Crew, Target, and Disney. They’ve mastered the art of content marketing, and they understand that in today’s fast-paced world of short attention spans and ease of information a different strategy is needed herunterladen. They must offer fresh, exciting, authentic and even provocative content to tell their story, earn customer loyalty, and promote brand awareness. These brands are tweeting, pinning, and blogging their way to higher sales and customer satisfaction with content that’s authentic to who they are, relevant to their target audiences, timely, and wildly entertaining herunterladen.

Take American Express. To demonstrate its commitment to the success of small businesses, it set up a robust online forum where entrepreneurs can share information and advice herunterladen. The company publishes content-rich articles with valuable tips for starting and running a small business.

Another content marketing home run: Target’s online, behind-the scenes magazine, A Bullseye View, a popular resource for home décor, lifestyle, and fashion tips, exclusive to the site herunterladen. It churns out quality content that helps drive business sales but isn’t itself “sales-y”. It’s helpful. Likewise, J. Crew provides exclusive deals as well as stunning fashion photography on its corporate Instagram account, while the Disney company blog offers behind-the-scenes video capturing the magic of Disney characters and the happiest place on earth test video herunterladen. Coincidence that customer loyalty and brand awareness are on the rise? Hardly.

2014 taught us a valuable lesson that we predict will hold true in 2015 and beyond: content marketing is an essential part of a successful marketing plan. Whether it’s via a corporate blog, a white paper, video, e-newsletters, or social media, consumers have an insatiable thirst for information that’s entertaining, that helps them solve a problem, and that helps them improve an area of their life. If your organization can provide that magical concoction of exciting and informational content, you’ll win both hearts and business. Good luck.

Nostrum scores windfall of marketing awards for Long Beach Convention & Visitors Bureau

Smart marketing and superb design. That’s the Nostrum way, and there’s nothing we love more than when a client comes to us with a seemingly impossible marketing or advertising request app store kan niet downloaden. A close second? Garnering recognition for those efforts, and showcasing our clients’ products, people, and their capabilities.

So, imagine our excitement when we learned that the Long Beach Convention & Visitors Bureau – a longtime client – was honored by four separate marketing awards programs for Sky Transformation, a full-day conference and event celebrating the unveiling of the Long Beach Arena’s new multi-million dollar Pacific Ballroom musikprogramme kostenlosen.

The LBCVB and Nostrum teams won the following for a three-piece invitation series:

• Addy Awards, Regional Silver Winner
• Hermes Awards, Platinum and Gold
• MarCom Awards, Platinum and Gold – multiple
• Summit Awards, Silver and Bronze – multiple

Sky Transformation, which took place on November 20, 2013 was months in the making and took countless hours to coordinate, from musical acts to food selection, to purple and pink themed flowers and more siren to. The goal? To help sell the re-imagined event space for conventions, large scale events, concerts, meetings, and more.

Nostrum was tasked with developing the event branding, messaging, and collateral/promotional pieces, including three direct mail invitations that played on the Sky Transformation theme of sight, sound, and space opera browser kostenlos downloaden deutsch.

Using complex origami folds, acetate, and vintage vinyl record material, we produced an exciting invitation series that ultimately helped attract hundreds of folks from the media and hospitality industries, as well as local city leaders amazon fire tv stick movies. The event was a rousing success, generating numerous press mentions and sparking a flurry of social media activity from guests eager to share their experience video erstellen programm kostenlos downloaden deutsch.

The best part: meeting planners from across the country booked the Pacific Ballroom for a range of events, while others now had Long Beach on their radar as a potential venue for future engagements herunterladen.

Making our clients shine – that’s the Nostrum way!

First Invitation in Series
Second Invitation in Series
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Move over ladies: men are now Pinterest’s fastest-growing demographic

Long considered the domain of females, Pinterest is fast becoming a man’s world kostenlos coole spiele herunterladen. Well, ok, that might be a bit of an exaggeration, but the growing numbers of male “pinners” is making brands think twice about their social media strategy realtek treiber kostenlosen deutsch. Last week, Pinterest — the web and mobile application network that allows users to collect and share visual bookmarks from around the web — announced that it doubled its U.S schrift futura download kostenlos. male user base in the last year, with men now accounting for one-third of new sign-ups. According to the company, more American men use Pinterest than read Sports Illustrated and GQ combined youtube video kostenlos ohne programm. Whoa.

Why is this significant herunterladen? Because brands now have yet another avenue — beyond LinkedIn, Google+, Twitter, Facebook and so forth — to reach both their male and general audiences anno 1404 herunterladen kostenlos. Traditionally, Pinterest has attracted a mostly female crowd (70%-80%, in fact) – one that shares pins pertaining to weddings, crafts, home décor, and clothes windows explorer download kostenlos deutsch. Consequently, brands that cater to this demographic have achieved record levels of success via targeted campaigns. Companies like Etsy,, Urban Outfitters, and Williams-Sonoma all boast active followings on the social network and have boosted their profile through the creation of branded content specific to the site herunterladen. In other parts of the globe, particularly emerging markets, the Pinterest gender divide runs closer to an even split, proving the platform can engage both men and women herunterladen.

Already, some traditionally “masculine” brands like ESPN and Mercedes-Benz, have established a strong Pinterest presence, actively courting their (mostly) male consumers with boards dedicated to car design, classic car shows, fantasy football, tailgates, and “game time grub” videos herunterladen internet explorer. Other “manly” boards you might stumble across? There’s Motor Trend, Muscle & Fitness Magazine, Major League Baseball, the National Hockey League, and, oh yeah, Chuck Norris.

So, if you’re looking to tap that male demographic with a social media marketing strategy that’s perhaps a little different, consider adding Pinterest to your marketing arsenal. And be sure to let us know how it goes!

Starting the New Year Off Right

It has not been a good week for Google+, with nasty articles in both Mashable and ReadWriteWeb youtube videosen ist das legal. Both sites are critical of Google’s increasing insistence on integrating the social network with its other services, such as YouTube comments. Criticisms include the lack of organic discussion and the fact that users can now email anyone with a Google+ account herunterladen. The less control users have, the unhappier they become. This may account for why user numbers have grown, but engagement has not.

On a totally different note, Mashable was very complimentary about Google’s analytics advances in the last year, including demographics data and Google Tag Manager windows 10 gratis downloaden nederlands. Click the link for things we’d like to see in 2014.

And on an even MORE different note, during Sunday night’s Golden Globes broadcast, the Muppets launched what may be our favorite ad campaign of 2014 so far: a mock-Twitter fight deploring the lack of nominations for the Muppets app um musik kostenlos downloaden. Check the link for video.

Social Media Roundup

This has been a big week in social media, so let’s do a roundup.

Needless to say, people were outraged, and the tweet was pulled mjam app herunterladen. The company has since apologized.

  • HBO is keeping the Game of Thrones love alive with a campaign to smear the TV king everyone loves to hate: Joffrey Baratheon herunterladen. Using the hashtag #roastJoffrey, users are being asked to tweet the nastiest things they can think of about the boy king. Even Oreo and JC Penney got in on the action herunterladen.

  • Twitter made a major change to its block feature, making it so that blocked users could still follow and interact with their blocker’s tweets the elder scrolls online kostenlos downloaden. Users were outraged, asserting that the changes favored harassers instead of protecting victims. The move was so unpopular that Twitter undid it the same day bea herunterladen.

  • Last but not least, Queen Bey dropped an album with no warning, generating millions of tweets without an ounce of promotional marketing dragon ball z downloaden. Beyonce’s unconventional release paid off, as the album shot to number one. Get the full story here kann bei cannapower nicht mehren.

A Love Letter to Social Media: Sharknado

Last night, Twitter was hit by a freak weather event–a SHARKNADO! The Syfy Channel premiered its new movie about a freak weather system that involved waterspouts slurping up schools of sharks and dropping them on Los Angeles telefon app herunterladen. Laughable as the premise may seem, it isn’t half so funny as the veritable flood of tweets about the film. For several hours, #sharknado was one of the top trending topics in the US german free of charge. Head over to Mashable to see some of the funniest “Sharknado” tweets, or to the Twitter blog to see the numbers on how the Twitter phenomenon happened wie kann ich die rossmann app herunterladen.

So what can we learn from this Tweetnado? Well, @syfy has it down pat die sims 3 kostenlos downloaden vollversion. Don’t waste time trying to control the conversation, because you can’t, and you’ll only come off looking silly. Instead, go with the flow (as long as it’s appropriate) and have fun with it indesign testversion herunterladen. Users will relish seeing the human face behind the brand, and you’ll win points for making people smile.