Category: strategy

Are you polling your followers?

Susan Collida blog post » business » community » creativity » digital » engagement » Facebook » Instagram » marketing » media » polls » social media » strategy » Twitter » uncategorizedTagged , , , , , , , , , , , , , ,

Online polls have been a great tool used by Bloggers going back many years. Of course, comments are a fantastic way to get feedback from your users but polls are unique in that they allow users to get specific feedback on questions they pose. So, if you want to know what your followers think about a particular subject, just ask them. In addition, polls are a simple way for users to engage with your content, making them very popular, thus boosting your engagement website program.

Thanks to WP-Polls and similar WordPress plug-ins, bloggers have been using this tactic for many years. WP-Polls offers some unique features that make it one of the best options for WordPress websites:

 

  • Allows user to select multiple answers
  • The ability to a start and end date
  • Customizable poll templates to select from
  • Access to stats/analytics
  • Tracks and monitors IP addresses (so no one can “cheat” by voting multiple times)

 

Polls have been a useful tool for bloggers for more than a decade and social media platforms took notice. These platforms know that marketers are always looking to boost audience engagement and collect specific user data and integrated audience polls are now a feature on all major social media platforms google play music songs herunterladen.

I will take a look at each of the “Big 3” platforms’ integrated poll tools and explain how you can make the most out of them.

Instagram

IG rolled out their poll integration in 2017 and did so in their most popular feature – IG stories.

Polls are placed in the form of interactive stickers that users can add to a story’s already engaging, visual content. Although you are limited to two responses, it is a great way to obtain feedback on the visual content in a story hugo kostenlos downloaden für pc. There are also many different design options to make these poll stickers visually exciting.

A great way to make the most out of IG polls is to involve your audience in the content of the poll. Users are likely to engage with the content if they feel they played some kind of role in its creation. They are also very likely to engage with future content

I would avoid market research and general topics when using IG polls herunterladen. The Instagram platform lends itself better to fun, visually oriented polls.

 

Facebook

Facebook was quick to follow Instagram in providing polling tools. Unfortunately, you are once again limited to only two responses. However, they offer unique features such as incorporating both images and GIFs into your polls musik von youtube auf itunesen. I strongly suggest users take advantage of these features to make their polls more appealing, they will see a much higher response rate overall.

Facebook does have third-party apps that work with the platform, allowing users to have multiple answers/choices. These more in-depth polls can be an extremely helpful for businesses and marketing research purposes.

 

Twitter

Twitter accounts could always conduct polls in the early days – sort of. Users have long had the ability to track responses to tweets, uses of their hashtags and their re-tweets. However, it wasn’t until 2015, when Twitter first introduced an integrated poll tool, that allowed users to fully take advantage of the benefits of polls.

Twitter tapped into the overall appeal of the platform by making the polls easy to take part in through a simple click. The designers also kept the way that users consume & digest information on Twitter in mind when designing their poll integration. They realized that users take in data quickly by scrolling through small, short tweets that catch their attention. Accordingly, they designed polls that are clean, light on text and provided a way to grab users’ attention visually, through the use of emojis.

Accounts can create appealing, sleek looking polls with up to four responses. The built-in option for multiple answers allows users to ask more detailed and specific questions allowing businesses a simple way to conduct useful market research.

 

Summary

A recent study found that posts with polls/questions are one of the top post types in generating high engagement numbers. This is because polls are simple to set-up and simple to respond to. Users are likely respond and since that response is the answer to a specific question, that info is always helpful

Explore the features of the poll tools for each platform and see which works best for your needs, keeping in mind that each platform has benefits and drawbacks. For example, while polls can have more answers on Twitter, which helps users gather specific data, users cannot include images or video in the voting options. If the visuals are key to the question and visuals are an important part of the data being collected, Instagram might be a better option.

The good news is, if you get a bit creative, you might be able to adapt the same poll to work well on all three of the major platforms – after some tweaks.

As always, keep track of your results and data and incorporate it into future polls. (i.e. which method had the highest engagement rate).

If you are already utilizing polls on your social accounts, let me know which platform works best for you and why.

If you aren’t already taking advantage of this useful tool, start polling your followers, I think you will be surprised at the high engagement numbers and find the feedback very useful.

Digital & Social Advertising Success During a Pandemic

Susan Collida advertising » blog post » business » COVID-19 » digital » marketing » social media » strategy » trendsTagged , , , , , , , ,

During any economic downturn the first budget that many companies cut is generally the marketing budget 3d konstruktionsprogramme kostenlos downloaden. However, today’s economic downturn due to COVID-19 is a different animal. Unlike a typical recession, this time consumers are still consuming and interacting with brands herunterladen. While it makes sense for certain retail and travel industries to cut their spending, other companies should consider redoing their marketing strategy so that it makes sense in today’s environment gif bilder herunterladen.

With many more people spending time at home consuming digital media, it makes sense for many advertisers to turn to digital and social advertising to drive sales and build their brands whatsapp herunterladen ohne google. It is especially important with traditional consumers who would normally go out to make their purchases are at home and doing their shopping online. Marketers need to direct their campaign to address the needs of consumers especially addressing their concerns as it relates to COVID-19 simulator pc games for free.

Another important point to note is the metrics used to measure the success of campaigns. Traditionally, conversions have been a key metric that marketers have used to measure the success of their digital and social campaigns herunterladen. In today’s environment marketers’ need to focus more on metrics such as brand awareness and engagement.

People have a lot more time on their hands but they are not necessarily making purchases, they are more or less browsing kostenlose musik zum herunterladen. Campaigns, in turn, need to refocus their direction from selling to educating consumers about what makes your business or product different and valuable jokes to.

Consumers are at home, practicing social distancing, and becoming more and more fearful when bombarded with news of the corona virus. Marketers need to focus on how their products and services can make the consumers’ life better leo kostenlos downloaden. If marketers are able to do this, the consumers will remember them long after the current pandemic has ended and they will be there to support those companies when they have the means to do so klöppelbriefe kostenlos herunterladen.

In today’s climate, it is important to be helpful to consumers. It may not be necessary for companies to cut their marketing efforts but to simply adjust the messaging and the goals of their campaigns. Online conversions may have dropped, but reach and engagement has increased with many users commenting, sharing, and reacting to social advertising.

This is the perfect environment for marketers to build brand awareness by showing how their products and services can help consumers during this trying time. Adjusting messaging now may not lead to conversions immediately but it can leave a lasting impression that will lead to conversions down the road.

Marketing in The Age of the Coronavirus

Susan Collida advertising » business » community » creativity » inspiration » marketing » strategy » thinking » trendsTagged , , , , , , , ,

Another View

During this time of uncertainty amid the Coronavirus outbreak, many advertisers are pulling back their marketing efforts and taking a wait and see attitude herunterladen. This makes sense considering so many consumers are self-isolating and saving money and resources, save only for essentials from www.accumed.com/face-shield-with-glasses-1-count-for-sale.html powerpoint software free. However, there are other ways that brands should consider looking at marketing during the COVID-19 crisis – through social responsibility and brand loyalty lenses word downloaden 365.

Public Service

There have already been some decent Public Service Announcements urging people to practice social distancing (thanks Steph!) as well as messages urging people to stay at home during these uncertain times – Reddit co-founder Alexis Ohanian purchased a billboard in Times Square with a simple message, “Staying home means saving lives” herunterladen.

However, we should not be waiting for selfless celebrities and billionaires to encourage appropriate behavior that will help to curb the rise in COVID-19 cases with one-off messages bilder vom nokia handy herunterladen.

The greatest creative minds in the marketing and advertising world should be developing impactful, coherent strategic marketing campaigns that encourage the best personal and social behaviors that will help us fight this crisis guardian angel pictures for free. And they should be doing it now, before this crisis gets any worse.

Brand Loyalty

This will not only help serve the greater good, but it will also help build brand loyalty herunterladen. It may sound risky but this may just be the perfect time to show that your brand cares and matters. By doing so you may leave a lasting impression on consumers that can benefit both current and future sales simple image editing program for free.

According to a recent study, 42% of consumers still believe ads can change the world. During times of hardship and uncertainty people want support, reassurance, and entertainment from brands herunterladen.

Brands can create emotional bonds and build trust with consumers that will last far longer than the current pandemic. Their marketing should reflect consumer values and provide supportive, responsible messaging paper.io kostenlos herunterladen.

During World War II, Coca-Cola offered a bottle of Coke at just five cents to all service men wherever they are and at whatever cost to the company. This type of supportive messaging stuck with consumers long after the war and Coca-Cola remains the industry leader to this day.

Top of Mind

Those brands that deliver on these messages will see an unprecedented increase in consumer trust and loyalty while brands that cut-back on their marketing in these times may just fade from the consumer consciousness.

An example of this was seen during World War II. Many advertisers were cutting back on spending and marketing efforts during the uncertain time. One of which was industry leader Post Cereals. Kellogg’s seized the opportunity to develop and launch one of their most iconic advertising campaigns – Rice Crispies’ “Snap, Crackle, Pop”. Post gradually faded from the public consciousness and Kellogg’s took over as the industry leader and has remained there ever since.

Take Risks

During this unprecedented time of uncertainty and concern, it is time for brands to be bold. Brands should keep in mind that your consumers need you now more than ever. Promote important, responsible social messaging, build an emotional bond with consumers, and stay in their mind at a time when other brands are being seen less and less. It may sound risky now but the long-term benefits may just exceed anything you can imagine at this time.

Voice Recognition Marketing

Susan Collida advertising » business » digital » digital assistant » marketing » social media » strategy » voice recognitionTagged , , , , , , , , ,

Voice recognition software is here to stay. It is estimated that within the next year and a half there will be over 1.6 billion digital assistants in use and by 2019 the voice recognition market will be a $601 million industry tiptoi software. In 2017, 1 in 4 shoppers used voice assistants in their holiday shopping and 40% of adults use voice search every day. What does this mean for marketers and how should voice recognition software change your digital marketing strategy weihnachtslieder für kinder kostenlos downloaden?

As a marketer the first thing you need to understand about voice recognition and voice search technology is how people use it. The way people search via voice and text are much different stardoll herunterladen. Traditional text searches use short, specific keywords such as, “Italian restaurants LA”. However, when using voice search, users tend to be much more conversational in nature klavier spiele zum herunterladen. For example, “Tell me the best Italian restaurants near me”.  This becomes very important to note and the main reason why businesses are using SEO to build a stronger presence online tonie lieder kostenlosen. If you’re a small business or even an solopreneur, you could go global with your SEO. If you have not begun using the SEO process to market your business, you can see here to find more info on it and see why using SEO can most definitely be beneficial for your business.  Smart marketers should adjust to long-tail keywords that follow the natural rhythm and flow of language instagram story bild herunterladen.

Voice relateded searches are 3 times more likely to be local in their intent. For example, the majority of Americans are using their digital assistants to get phone numbers, directions to, and hours of operation of a local business hochzeitsmarsch herunterladen. Be sure to include location cues in your keywords. Take the help of an ip finder to do so. Now more than ever, it is important to make sure your business listings on sites such as Google My Business, Bing, Yelp!, and Apple Maps are as up-to-date, accurate, and complete as possible skype für macbook herunterladen.

 

Because voice recognition searches are more conversational in nature, they tend to be longer and more detailed. This is huge advantage to marketers looking to harness these technologies because the consumer’s intent becomes much clearer herunterladen. Voice recognition technology and voice searches specifically, offer a wealth of new data on important info such as habits and preferences and the more you know about your audience the more targeted your marketing message can be microsoft office 2010 professional plus 64 bit kostenlos.

 

Digital assistants have already begun to change the way we interact with the traditional search engine platform and this trend doesn’t show any signs of slowing down. It is up to marketers to learn how to best utilize the benefits of these technologies to their advantage and those who do quickly will reap the benefits.

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Get on the Game of Thrones Bandwagon

Susan Collida advertising » apps » arts and culture » community » creativity » inspiration » media » promotions » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , ,

It’s been a long, cold winter, but Game of Thrones is finally back. We’ve blogged before about how great their use of social media has been, but now let’s take a look at how other people react to the show’s momentum adobe shockwave player for free german. For one thing, Sunday’s season premiere crashed HBOGo, which left users feeling extremely unhappy. Take a look at Mashable for some of the funnier reactions netflix filmeen windows 8. Our favorite is “Winter is…loading?” from Twitter user @marissachristy. HBOGo had similar problems in March with the season finale of True Detective, and they promised more support for the app, but to no avail film downloaden op iphone 6.


Meanwhile, those who did get to watch the episode loved it, including other brands looking to capitalize on the show’s trending status herunterladen. The tweets range from hilarious (Arrested Development) to ridiculous (Mentos), but they’re all interesting from a social media perspective ps3 spiele herunterladen kostenlos. The main question to ask yourself when trying to jump on another brand’s bandwagon is this: is it going to make users smile, or is it going to make them groan apple mail downloaden? Click here to see who was successful and who wasn’t.

Finally, if you didn’t see the episode, or just want to relive it, here it is recapped in .gif format, perfect for Tumblr function youtube. But beware…spoilers abound.

Social Media Roundup: Six Degrees of Kevin Bacon

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

This past week had the usual run of viral videos featuring Beyonce and clever cats, but there was some interesting news as well. We’ll cover both the newsworthy and the purely viral in this week’s social media roundup spiel spiele zum herunterladen!


YouTube may be looking into creating a kids-only site, says Mashable herunterladen. The site already has safety features to protect younger viewers, but they’re not 100% foolproof. A kids-only site could be just what parents need, given the, er, adult popularity of some children’s shows, such as “My Little Pony: Friendship is Magic.” It won’t erase the need for careful monitoring and safety features, but it’s a good start, if it comes to pass herunterladen.


A very informative study done by Fox, Twitter, and the Advertising Research Foundation shed some light on the dynamics between Twitter and television consumption herunterladen. Click over to Mashable to get the full details, but the long and short of it is that there is, in fact, a direct link between a show’s activity on Twitter and viewers’ actions, although not in the way you might expect windows designs herunterladen. The study reveals that the most influential proponents a show can have are the on-air talent, whether it be an actor or a host of a reality show. That being said, the more active a show’s brand is on Twitter, the more likely viewers are to make an effort to watch the show, and the more likely they are to take action on advertisements, especially if they are closely tied into the show’s activities herunterladen.


On the viral side of things, frequent flier Jimmy Fallon teamed up with Kevin Bacon to celebrate the 30th anniversary of Bacon’s dance classic, Footloose gg. Fallon announced that NBC had made dancing on “The Tonight Show” illegal, and that did not sit well with Bacon. What follows is a brilliantly choreographed homage to Footloose, proving that Bacon (and his dance double) has still got it skype kostenlos downloaden deutsch windows vista. Click here to see the full video, and prepare for some serious 1980’s nostalgia anno 1701 download vollversion kostenlos.

Finally, just because we’re so excited for the return of “Game of Thrones” and because we like their social media efforts so much, check out some of the awesome fan art being sold on Etsy herunterladen. The dragon egg necklace in particular is really hard to resist.

A Love Letter to Social Media: Denny’s

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » strategy » viralTagged , , , , , , , , , , , , , , , ,

We’ve focused before on brands doing well on Tumblr, but the last brand we expected to find rocking the social media world was diner chain Denny’s photo editor. When you think of Denny’s, you probably think of white ceramic coffee mugs, Formica tables, and red vinyl booths–decidedly not hip. Nevertheless, thanks to a young, up-and-coming marketer from Gotham Inc., Denny’s is taking Tumblr by storm fack ju göhte download.


Denny’s already had an effective presence on Facebook and YouTube, being named one of the most responsive brands on Facebook, but to break into Tumblr, Gotham Inc., a New York-based firm, hired twenty-something Amber Gordon to take over Denny’s social media strategy kostenlos computerspiele downloaden vollversion. And the move paid off. Gordon’s take on social media, especially where Tumblr is concerned, is to be as authentic as possible. “I was hired to use the social networks as I would my own vlc player android deutsch kostenlos. That’s our strategy, having that diner feel. You’re just happy to be there. We’re trying to show that we’re the same thing, but on social downloaden netflix op ipad. It’s not supposed to be advertising in your face,” Gordon told the Daily Dot herunterladen.
By combining strategically placed .gifs with humorous content, Gordon has created a huge Tumblr following, with users even “shipping” an anthropomorphized Denny’s with another restaurant chain spotify lieder herunterladen geht nicht. What we can learn from Denny’s Tumblr triumphs is that the best strategy for social media is to cut back on strategy and punch up on authenticity. Be current romme downloaden. Be funny. Be real.

Muppets and McDonalds and Netflix, Oh My!

Susan Collida advertising » apps » arts and culture » business » community » creativity » inspiration » media » promotions » sports » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , , , ,

There have been some surprising developments on the Internet in the last week, from Muppet selfies to what some are calling the end of Net Neutrality herunterladen. Let’s take a look.


We’ve blogged before about the Muppets and their awesome use of social media, but they’re taking things to another level by joining Instagram, the popular photo-sharing (and enhancing) network herunterladen. In the run-up to their next film, coming out in March, they’re even having the evil Moopets take a selfie or two. What makes the Muppets’ social media efforts so charming is a combination of skill and savvy, along with the cuteness and wit that comes with any Muppet production herunterladen. The takeaway here is to find what makes your business or product special, and then use social media to showcase that.


In other social media news, McDonalds has joined SnapChat herunterladen. The fast food giant is using the infamous photo and video-sharing site to generate excitement for their soon-to-be-announced new sandwich, with the help of Lebron James brigitte. The move seems to be working, as the account has garnered thousands of fans in just a few days. The reason the account has taken off is partly due to James’s star power, but also because McDonalds is creating a sense of mystery and excitement by teasing tidbits of information leading up to the product launch steuer app herunterladen.


Finally, you’ve probably heard about Comcast’s deal with Netflix, which many have called the end of Net Neutrality as we know it musik streamen oderen. Mashable has a great piece detailing what the move actually means, and it’s not what you might think ritter spiele pc kostenlosen.

What other social media news blew you away this week? Hit the comments to let us know.

Get Excited! It’s Super Bowl Sunday!

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » sports » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , , , , , , , , ,
movies from the internet

This weekend is Super Bowl Sunday, the biggest day of the advertising year. To help you get excited, we’re going to do a roundup of the ads we’re most excited to see spyro pc kostenlos. Then, next week, we’ll take a look at which ads were actually the coolest and most effective.


Kia channels The Matrix: http://mashable.com/2014/01/28/kia-superbowl-ad-matrix/


Guinness inspires with an Olympic-themed disappearing ad: http://mashable.com/2014/01/29/olympic-twins-guinness-ad/


Toyota turns to Terry Crews and the Muppets: http://mashable.com/2014/01/28/muppet-crews-toyota-ad/


Budweiser tugs at the heart strings: http://mashable.com/2014/01/29/budweiser-puppy-love-super-bowl/


Squarespace brings the Internet to life: http://mashable.com/2014/01/27/squarespace-super-bowl-ad/


In other Super Bowl news, Bud Light has bought most of the searches for Super Bowl ads: http://mashable.com/2014/01/27/bud-light-super-bowl/


And lastly, 61% of Internet users will share Super Bowl ads on social media: http://mashable.com/2014/01/29/super-bowl-ads-infographic/

Hit the comments and tell us your favorite herunterladen!

Social Media and Typhoon Haiyan

Susan Collida community » strategy » technology » thinking » trendsTagged , , , , , , ,

Twitter is known for being a source of up-to-the-minute, on-the-ground news during disasters, and that function has come into play this week with Typhoon Haiyan ripping through the Philippines adobe pdf creator kostenlos herunterladen. The storm caused mass devastation and cost upwards of ten thousand lives. The social networking site is being used to connect survivors, as happens during any disaster, but it is also being used to muster help for those in need partizip ii von downloaden. Celebrities such as the Pope are tweeting their sympathy and prayers, but more importantly, disseminating reliable information and places to donate herunterladen.


Mashable has a good list of ways for those outside the Philippines to send help facebook alle fotos downloaden. They also have a list of reliable sources to follow for information herunterladen. Meanwhile, what can you do besides donating? First, the best thing you can do is spread the word. Spare a few tweets or Facebook posts to share sources and aid organizations with your followers skype. Second, be sensitive. Be careful what you post, and make sure your tone is appropriate. As always, common sense is your best friend where social media is concerned romme kostenlosen windows 7.

Wake Up, Sleepyheads

Susan Collida advertising » arts and culture » community » creativity » inspiration » media » strategy » thinking » trends » viralTagged , , , , , , , , , ,

FOX’s new show Sleepy Hollow is taking the social media world by storm. The show started off with a bang, jumping into a Revolutionary War battle and immediately introducing the big bad villain of the show herunterladen. The premise of the show may be silly, but darn it, it’s fun, and it’s garnering great ratings. But part of the reason the show is developing such huge momentum is because of social media apple music gratis downloaden. The social media producer behind the show’s strategy does things like “…tweet along with the show, and we try to engage fans – we’ll try and spark a conversation with them herunterladen. We also try to feed out those images of those iconic moments, and the quotes as well, to see if we can get some traction on that.” Check out this blog post featuring the producer in question for more about the show’s strategy shortcuts.


But that’s not all. The show’s writers get in on the Twitter action, even getting into imaginary feuds with other showrunners 3d zeichenprogramme kostenlos.


However, the best social media use is coming from actor Orlando Jones, who plays curmudgeonly Captain Irving how can I download music from youtube android. He live-tweets both East and West Coast airings of the show, including the Friday replays, and he has led the charge in the formation of the new Sleepy Hollow fandom, dubbed “Sleepyheads.” He’s active on both Twitter and Tumblr, sharing fan art, memes, and games, and best of all, he actively solicits Sleepy Hollow fan fiction from the rabid fans on Tumblr englische bücher kostenlos downloaden.

So what can we learn from Sleepy Hollow and its fabulous social media strategy? Basically, things are more fun, and more effective, when everyone gets in on the action herunterladen. Transparency is always attractive to users and consumers, and showing the human side of your company is a great way to get people interested in engaging with your brand malen nach zahlen für kinder herunterladen. You might not want to go as far as soliciting fan fiction, but letting your personality shine is a great way to go.

Sesame Street Meets Google Earth

Susan Collida advertising » arts and culture » community » creativity » inspiration » media » strategy » technology » thinking » viralTagged , , , , , , , , , , , , , , , , ,

We’ve written before about how well the Muppets franchise does social media, but they’re broadening their transmedia reach with a foray into Google Earth kostenlos auto simulator downloaden. Furry and loveable monster Grover is providing tours of Sesame Street Workshops around the world, starting with a charming introduction showbie app.



Other Muppets get in on the action, introducing different versions of Sesame Street, like this one from Northern Ireland, known as Sesame Tree, complete with its own accent-sporting Muppets java update gratisen.


There are several reasons this pairing works so well. First, it achieves both partners’ primary goal: education moving images for free. Users of all ages can learn about the world through the medium of the beloved children’s program. Second, it’s creative. Taking a TV show (or other property) and moving into multiple forms media is pretty much a necessity these days, and Sesame and Google is a perfect pairing video von fb herunterladen. Third, it’s done with incredible grace. These kinds of partnerships can often come off as pure advertising, or simply as cheesy, but in this case, the end goal is education first, not just hits microsoft office 2010 home and student download free full german. Users can generally tell when a brand means well, and that often goes a long way towards making something go viral.

What are some other creative transmedia partnerships you’ve seen netflix download op laptop mac? Hit the comments and let us know!

Facebook’s Autoplay Conundrum

Susan Collida advertising » community » media » strategy » technology » thinkingTagged , , , , , , , , , , , ,

Facebook has been making a series of changes to its user experience that all seem to be pointing in one direction: autoplay ads. The move was rumored to be coming in April, but has since been pushed back picturepeople bild herunterladen. It’s looking like it will happen, if it happens at all, in October. This is potentially cause for celebration for advertisers, but for users, it’s cause for annoyance whatsapp profile picture. Animated gifs popping up in your Tumblr feed is one thing, but nobody likes it when a commercial starts playing as soon as you open a page. At best, it’s a minor irritation, and at worst, it’s cause for clicking away from the page windows 7 update manuell herunterladen. That being the case, it will be interesting to see who Facebook aims to please—users, or advertisers.


Speaking as someone with a foot in both camps, I think Facebook would do well to cater to users in this instance libreoffice 5.1 download kostenlos. Pleasing the advertisers is a good goal to have, but the only reason advertisers are so hot to get space on Facebook is its legions of active users. Remember Twitter and its infamous Quickbar wie kann man ein lied von youtube herunterladen? Users hated it, and it was gone in less than a month. Autoplay ads are much more jarring and intrusive, so how will users respond to that? As one exec puts it, autoplay ads are usually used for cheap fishing expeditions, rather than for quality advertising staroffice 9 kostenlos downloaden vollversion. It will be for Facebook to decide what kind of ads they want on their platform.

What do you think? Are autoplay ads worth the user outcry?

A Love Letter to Social Media: Home Depot Hacks

Susan Collida advertising » arts and culture » business » community » inspiration » promotions » strategy » trends » viralTagged , , , , , , , , , , , ,

Home Depot is next on our list of companies doing community outreach well. They’ve started posting on a hashtag called #HDHacks, showcasing cool and unusual stuff you can do with Home Depot products kostenlos dvd brenner herunterladen. The most recent is a tutorial for Giant Jenga, which is exactly what it sounds like. Find the tutorial here in the Home Depot online community herunterladen.


The reason this campaign works is that the brand is using their own products to show their users a good time word design herunterladen. This gets people using the online community, but more importantly, it gets them buying the Home Depot’s products. Home Depot is also doing a great job of taking charge of an existing hashtag and using it to promote their product free antivirus programs to download. Finally, they’re seeding it throughout their social presence, everywhere from Twitter to Tumblr herunterladen. By meeting their users where they hang out, Home Depot is maximizing their chances of getting eyes on their advertising, and hence their chances of purchases, a goal any brand can and should emulate elster certification.

Puma’s Dance Dictionary

Susan Collida advertising » arts and culture » community » creativity » inspiration » media » strategy » thinking » trends » viralTagged , , , , , , , , , , , , , ,

This week in great ad campaigns, we have Puma, who have joined forces with a number of famous dancers to create a “new language” comprised entirely of dance moves nero 9 download free full chip. Users can watch tutorials for how to dance certain words and sentences, and then share videos of themselves “saying” things like “Will you be my girlfriend?” and so forth whatsapp pc kostenlosen. Puma went all-out to get dancers and musicians well-known in that world (and its key 16-24 demographic), and it appears to be paying off. Check out this Mashable article for more on the clever campaign steuern luzern herunterladen.

So what can we learn from Puma’s efforts? The key point in this campaign is authenticity. Says Nils Leonard, the creative director behind the whole thing, “Everyone involved with the Puma Dance Dictionary is from those worlds herunterladen. They’re not in advertising; they’re famous in their own right. To make it credible that’s where we have to go, the audience can smell it out otherwise.”

How Not to Be Socially Annoying

Susan Collida community » media » strategy » thinkingTagged , , , , , ,

There are a lot of posts about how annoying social media marketing can be wie kann man ein video aus der mediatheken. Here’s a quick one about how NOT to do those things.

  1. Don’t spend all your time asking for stuff (likes, clicks, comments) indesign kostenlos chip. Provide something for your followers, even if it’s only interesting content, and they’ll give you the likes and comments of their own volition.

  2. Don’t be stuffy kann man bei tvnowen. Show your followers there’s a person (or people) behind the logo. It’s okay to crack jokes. Which brings me to point number 3…

  3. Watch your tone kennwortrücksetzdatenträgeren. It’s okay to have fun, but make sure they’re in good taste. If in doubt, err on the side of caution.

  4. Be sensitive stream filme downloaden. Make sure your posts won’t be misread. Be careful if something bad just happened; maybe change your scheduled sales posts to a message of sympathy.

  5. Be professional herunterladen. Keep politics and volatile opinions to your personal accounts.

When combined with good old-fashioned common sense, this advice is proven to keep you from being obnoxious to your followers 98% of the time.*

*We totally made up this statistic herunterladen.

HootSuite on Hotels

Susan Collida advertising » business » community » inspiration » strategy » technology » thinkingTagged , , , , , , , , , , , ,

HootSuite has a great blog post up this week about how hotels can use social media, but we think the advice bears repeating for any type of business music maker kostenlos herunterladen. Read on for our analysis of their advice.

1. “Take customer service to the next level, by listening to online conversations, then being proactive.”

This is definitely good advice for hotels, but it really does apply to everyone van youtube for free. Pay attention to your customers, just as you would if they were standing right in front of you or talking to you on the phone. Really listen to what they’re saying kann man bei amazon prime filme herunterladen. Do your best to anticipate problems and capitalize on successes. By doing so, you can turn a customer’s negative experience and turn it into a rave review herunterladen.

2. “Offer clients value and engagement, and see your sales grow. Become a thought-leader in your industry by using social media.”

Keep it customer-centric sims 4 mods herunterladen mac. Put yourself in a position to provide valuable information to your clients. Like the example in the blog post, be a concierge, meeting and anticipating customer needs while providing excellent value rambo 5 kostenlosen. The better you are at what you do, the better your ROI will be.

3. “Use social media for targeted marketing and building new business relationships.”

Use your analytics tools to find out where your clients are hanging out, then join the conversation videoen van youtube naar pc. Talk to influencers. Show them you’re listening. They’ll be happy to tell you what their needs are and how you can meet them. This gives you an opportunity to up your customer service ratings AND create new advertising avenues skat 2000 free of charge. You don’t have to be a hotel to know that that is just good business.

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Summary:

HootSuite has a great blog post up this week about how hotels can use social media, but we think the advice bears repeating for any type of business xbox musik herunterladen.

Like the example in the blog post, be a concierge, meeting and anticipating customer needs while providing excellent value.

This gives you an opportunity to up your customer service ratings AND create new advertising avenues herunterladen. You don’t have to be a hotel to know that that is just good business.

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B2B Marketing

Susan Collida advertising » business » community » inspiration » media » strategy » thinkingTagged , , , , , , , , , , , ,

Here at Nostrum, we pride ourselves on our insatiable appetite for all things digital. After all, that’s where the world is moving, and we‘ve always been one step ahead of the pack coole spiele zum downloaden. But if you really want to know what drives us wild, it’s the data. The stats, figures, numbers driving the best and brightest B2B and B2C marketing campaigns outlook web app download for free.

And we’ve uncovered a real treasure trove of statistics from a fav marketing site: hubspot. This link provides a great list highlighting marketing statistics that actually matter spss 24 download for free. And at the top you’ll find SEO, which is a piece of the puzzle that marketers often overlook. SEO is the bread and butter for most B2B executive decision makers, who, if they don’t know the answer to something, will simply look it up on Google mozilla firefox german free windows 8.1. Often, keywords are the start of the decision journey for these decision makers, and a marketer would be remiss not to consider this when determining their company’s  online marketing efforts word 2013 trial.

Hubspot offers the following key SEO-related stats:

  • 61% of global Internet users research products online exfat. (Interconnected World: Shopping and Personal Finance, 2012)
  • Worldwide, we conduct 131 billion searches per month on the web playerunknown's battlegrounds kostenlos downloaden deutsch. (Comscore, January 2010)
  • 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)

Next on the hit parade: Blogging index für inklusion herunterladen. Blogging has been found to be particularly useful in establishing a company and its execs as industry thought leaders – a tactic that goes a long way in attracting business for both B2C and B2B iphone mails komplett herunterladen. Stats that speak to this:

  • Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog pdf software herunterladen. (HubSpot State of Inbound Marketing, 2012)
  • Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)
  • The global population of blog readers keeps growing. (eMarketer, August 2010)

And, well, you know how we feel about social media and the power it has to transform the marketing landscape, particularly when used as part of a cross-platform media campaign. We believe, and our research confirms, that social media—when used to strategically target a specific audience segment—is a key component of B2B and B2C marketing efforts. And when it comes to B2B, you’ll want to research the online activity of those decision makers whose business you’re after. Identify the top five sites they frequent and then approach those sites about traditional display ads and native advertising.

Here’s what hubspot has to say in support of social media:

  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)
  • The majority of marketers (59%) are using social media for 6 hours or more each week. (Source: Social Media Examiner)
  • 83% of marketers indicate that social media is important for their business. (Source: Social Media Examiner)

Instagram for Brands

Susan Collida advertising » apps » arts and culture » community » creativity » strategy » thinkingTagged , , , , , , , , , , , , , , , , ,

We’ve covered why your brand should (and sometimes shouldn’t) be on Twitter , Facebook , Tumblr, and more herunterladen. Next, let’s take a look at Instagram. As the Social Media Club points out, “…we’re constantly being bombarded with messages, advertisements, and calls to action here we go offline karten herunterladen. Visual content grabs our short attention span much faster than a well written article or blog posts.” To put it another way, a picture is worth a thousand words, so get snapping free games without internet.

The rise of smartphones makes taking pictures easier than ever, and Instagram makes sharing them a snap (pun intended). You can edit and enhance photos from within the app, and then quickly post to Twitter , Facebook , Tumblr, and even Foursquare herunterladen. In addition to enriching your social media presence with visual content, putting your brand on Instagram has several advantages:

Your users are already there hintergrundbilder pc kostenlos herunterladen. Instagram has somewhere around 90 million users, taking 40 million photos per day.

It makes your brand accessible. You could share everything from photos of the faces behind your brand to happy customers using your product herunterladen. It puts a human face to the online presence.

It’s easy. As mentioned above, it’s a no-brainer to connect with other social media platforms, making it super-simple to create your own great-looking content herunterladen.

It’s measurable. You can monitor how many likes and shares your photos get, or if that’s not enough, there are all kinds of analytics tools that measure how you’re doing on Instagram apps im ausland herunterladen.

It’s fun. Instagram is a chance to show your brand knows how to have a good time, whether by taking pictures of employees being silly, or using editing tricks to make your photos look cooler herunterladen abgeschlossen nur-herunterladen-modus aktiv.

Bottom line: I can’t think of any brand that shouldn’t be on Instagram, except possibly the CIA I can download microsoft word for free. They should probably keep things a little more secret. Your brand, on the other hand…what are you waiting for?

WebsitesAssociations & groupsAgencies

Summary:

We’ve covered why your brand should (and sometimes shouldn’t) be on Twitter, Facebook, Tumblr, and more.

To put it another way, a picture is worth a thousand words, so get snapping.

In addition to enriching your social media presence with visual content, putting your brand on Instagram has several advantages:

Instagram has somewhere around 90 million users, taking 40 million photos per day.

You could share everything from photos of the faces behind your brand to happy customers using your product.

Your brand, on the other hand … what are you waiting for?

Images

Oreo vs. Kit Kat

Susan Collida advertising » business » community » creativity » inspiration » media » strategy » thinking » viralTagged , , , , , , , , ,

A lot has been written on Oreo’s mad social media skills, but this week they got a run for its money, from none other than Kit Kat ratespiele kostenlos downloaden. Twitter user Laura Ellen tweeted that she loved both brands, citing her love of chocolate, and @KITKAT responded with this picture:

View image on TwitPic website

By inviting Oreo to a game of tic-tac-toe, Kit Kat showed off their playful side while engaging both Laura Ellen , their competitors, and a host of followers visio 2016 herunterladen. However, Oreo gave as good as they got when they responded with this:

View image on Twitter

and a tweet saying “Sorry, @kitkat, we couldn’t resist…”

Oreo showed polite respect for their competitor’s brand, which is almost always better business than bashing them, but they also demonstrated the same puckish spirit and self-awareness that has made the brand so wildly popular on social media in the last couple of years filezilla for free.

So what can small businesses do to utilize these same techniques? Well, first of all, listen to your customers. None of this would have happened if Kit Kat hadn’t been paying attention to their @ replies herunterladen. Second, engage with your customers in constructive, helpful ways. Both brands’ responses prompted Laura Ellen to tweet “OMG AM I IN HEAVEN”, and you can’t go wrong when you make a customer’s day chip youtube videosen. Third, and most importantly, keep it tone-appropriate. Both Oreo and Kit Kat kept it light, playful, and complimentary, much more effective strategies than being adversarial or unresponsive microsoft teams app herunterladen. If you exercise some common sense on what to say and what not to say, you’ll do just fine.

PeopleWebsites

Summary:

A lot has been written on Oreo’s mad social media skills, but this week they got a run for its money, from none other than Kit Kat herunterladen. Twitter user Laura Ellen tweeted that she loved both brands, citing her love of chocolate, and @KITKAT responded with this picture:

Both Oreo and Kit Kat kept it light, playful, and complimentary, much more effective strategies than being adversarial or unresponsive herunterladen.

Images