Marketing in The Age of the Coronavirus

Another View

During this time of uncertainty amid the Coronavirus outbreak, many advertisers are pulling back their marketing efforts and taking a wait and see attitude herunterladen. This makes sense considering so many consumers are self-isolating and saving money and resources, save only for essentials from www.accumed.com/face-shield-with-glasses-1-count-for-sale.html powerpoint software free. However, there are other ways that brands should consider looking at marketing during the COVID-19 crisis – through social responsibility and brand loyalty lenses word downloaden 365.

Public Service

There have already been some decent Public Service Announcements urging people to practice social distancing (thanks Steph!) as well as messages urging people to stay at home during these uncertain times – Reddit co-founder Alexis Ohanian purchased a billboard in Times Square with a simple message, “Staying home means saving lives” herunterladen.

However, we should not be waiting for selfless celebrities and billionaires to encourage appropriate behavior that will help to curb the rise in COVID-19 cases with one-off messages bilder vom nokia handy herunterladen.

The greatest creative minds in the marketing and advertising world should be developing impactful, coherent strategic marketing campaigns that encourage the best personal and social behaviors that will help us fight this crisis guardian angel pictures for free. And they should be doing it now, before this crisis gets any worse.

Brand Loyalty

This will not only help serve the greater good, but it will also help build brand loyalty herunterladen. It may sound risky but this may just be the perfect time to show that your brand cares and matters. By doing so you may leave a lasting impression on consumers that can benefit both current and future sales simple image editing program for free.

According to a recent study, 42% of consumers still believe ads can change the world. During times of hardship and uncertainty people want support, reassurance, and entertainment from brands herunterladen.

Brands can create emotional bonds and build trust with consumers that will last far longer than the current pandemic. Their marketing should reflect consumer values and provide supportive, responsible messaging paper.io kostenlos herunterladen.

During World War II, Coca-Cola offered a bottle of Coke at just five cents to all service men wherever they are and at whatever cost to the company. This type of supportive messaging stuck with consumers long after the war and Coca-Cola remains the industry leader to this day.

Top of Mind

Those brands that deliver on these messages will see an unprecedented increase in consumer trust and loyalty while brands that cut-back on their marketing in these times may just fade from the consumer consciousness.

An example of this was seen during World War II. Many advertisers were cutting back on spending and marketing efforts during the uncertain time. One of which was industry leader Post Cereals. Kellogg’s seized the opportunity to develop and launch one of their most iconic advertising campaigns – Rice Crispies’ “Snap, Crackle, Pop”. Post gradually faded from the public consciousness and Kellogg’s took over as the industry leader and has remained there ever since.

Take Risks

During this unprecedented time of uncertainty and concern, it is time for brands to be bold. Brands should keep in mind that your consumers need you now more than ever. Promote important, responsible social messaging, build an emotional bond with consumers, and stay in their mind at a time when other brands are being seen less and less. It may sound risky now but the long-term benefits may just exceed anything you can imagine at this time.

Augmented Reality – The Future of Advertising?

 

Media is constantly changing, adapting, and shifting. Think about it. Television has evolved into digital streaming. Radio has become podcasts. These shifts in the way we consume media ultimately dictate shifts in the way we marketers advertise our products download the races for free in full version. Gone are the days of billboards and newspaper print ads. Technology has dictated a major change in advertising. Programmatic advertising has become the norm. What is the next major shift in advertising? Many believe it is Augmented Reality.

 

Augmented Reality, or simply AR, has been as buzzword in the industry for several years now alle fotos aus der cloud herunterladen. It became all the rage in gaming with the advent of Pokémon GO and it has now expanded far beyond the world of gaming into marketing and advertising efforts.

 

The AR medium is almost boundless however there are still several unique challenges. The purpose of advertising is to provide contextual information 4k filme downloaden. But delivering all of the “must have” reasons to purchase a product within the confines of a :30 second spot or within a few lines of copy is a challenge that has been facing advertisers since the first newspaper advertisement ran back in the day.

 

AR is the perfect solution. In the digital age many consumers are faced with information overload. This makes retaining information provided in short advertisements very challenging adobe schrift herunterladen. Augmented reality provides a medium which delivers information in easily understandable (and often fun) formats that allow for high recall. AR can provide large amounts of information into small snippets that are easy to see visually and consequently easy to understand. For example, you can point your phone towards a store or restaurant and instantly get reviews or product information.

 

Recently advertisers have developed campaigns using AR that “places” the user into the experience creating engagement downloaden van ebook. For example, to promote The Walking Dead’s new season, bus stop shelters were taken over showing images of zombies attacking. This provided the user with an immersive experience that provided a digital experience in a real-world environment. This engaging experience results in the user paying close attention, getting “hooked”, and retaining the info in the advertisement.

 

The excitement of this engaging experience is so high that users want to experience it again wie kann ich youtube liederen. Another great example is Burger King. Using the Burger King app, users were encouraged to point their phone at McDonald’s advertisements and “burn them”. After the competitor’s ad was “burned” a coupon for a Whopper was revealed underneath. This allowed Burger King to piggy-back onto the budget of their main competitor and use their own ads against them, so to speak labyrinth.

 

There really are no limits as far as creativity is concerned. The limits to AR are found in the technology. At this point an AR campaign such as the Burger King example is limited to a mobile application. The user must first download the Burger King app to participate in the campaign. Getting users to take the step of downloading the app beforehand is a challenge in itself and would require its own marketing pc spiele seite zum downloaden.

 

Another challenge is the limitations of the users’ hardware. Obviously, users want an AR experience with the most breathtaking graphics and features, so advertisers are inclined to design as such. Unfortunately, this requires the user to have the most up-to-date hardware (phone) and operating systems.

 

The development process is another significant challenge in AR advertising vavoo gratisen. To create a visually stunning and engaging AR experience, special software and extensive coding is often required. This process can eat up a large portion of your budget in itself. Luckily platforms such as Facebook have already started building AR features into their ad platforms. Facebook’s Spark AR engine allows users to incorporate AR effects into their campaigns through their demo targeting platform node.dll. Users can “try on” sunglasses or makeup up by using AR to superimpose the products onto their photos.

 

All of the elements are there for Augmented Reality to become the next big thing in advertising with the main issue being that we are not all in the same shared digital space throughout the day and we are limited by our hardware. Once the infrastructure catches up, AR advertising might just replace digital out of home ads and television spots completely.

 

Get on the Game of Thrones Bandwagon

It’s been a long, cold winter, but Game of Thrones is finally back. We’ve blogged before about how great their use of social media has been, but now let’s take a look at how other people react to the show’s momentum adobe shockwave player for free german. For one thing, Sunday’s season premiere crashed HBOGo, which left users feeling extremely unhappy. Take a look at Mashable for some of the funnier reactions netflix filmeen windows 8. Our favorite is “Winter is…loading?” from Twitter user @marissachristy. HBOGo had similar problems in March with the season finale of True Detective, and they promised more support for the app, but to no avail film downloaden op iphone 6.


Meanwhile, those who did get to watch the episode loved it, including other brands looking to capitalize on the show’s trending status herunterladen. The tweets range from hilarious (Arrested Development) to ridiculous (Mentos), but they’re all interesting from a social media perspective ps3 spiele herunterladen kostenlos. The main question to ask yourself when trying to jump on another brand’s bandwagon is this: is it going to make users smile, or is it going to make them groan apple mail downloaden? Click here to see who was successful and who wasn’t.

Finally, if you didn’t see the episode, or just want to relive it, here it is recapped in .gif format, perfect for Tumblr function youtube. But beware…spoilers abound.

Social Media Roundup: Six Degrees of Kevin Bacon

This past week had the usual run of viral videos featuring Beyonce and clever cats, but there was some interesting news as well. We’ll cover both the newsworthy and the purely viral in this week’s social media roundup spiel spiele zum herunterladen!


YouTube may be looking into creating a kids-only site, says Mashable herunterladen. The site already has safety features to protect younger viewers, but they’re not 100% foolproof. A kids-only site could be just what parents need, given the, er, adult popularity of some children’s shows, such as “My Little Pony: Friendship is Magic.” It won’t erase the need for careful monitoring and safety features, but it’s a good start, if it comes to pass herunterladen.


A very informative study done by Fox, Twitter, and the Advertising Research Foundation shed some light on the dynamics between Twitter and television consumption herunterladen. Click over to Mashable to get the full details, but the long and short of it is that there is, in fact, a direct link between a show’s activity on Twitter and viewers’ actions, although not in the way you might expect windows designs herunterladen. The study reveals that the most influential proponents a show can have are the on-air talent, whether it be an actor or a host of a reality show. That being said, the more active a show’s brand is on Twitter, the more likely viewers are to make an effort to watch the show, and the more likely they are to take action on advertisements, especially if they are closely tied into the show’s activities herunterladen.


On the viral side of things, frequent flier Jimmy Fallon teamed up with Kevin Bacon to celebrate the 30th anniversary of Bacon’s dance classic, Footloose gg. Fallon announced that NBC had made dancing on “The Tonight Show” illegal, and that did not sit well with Bacon. What follows is a brilliantly choreographed homage to Footloose, proving that Bacon (and his dance double) has still got it skype kostenlos downloaden deutsch windows vista. Click here to see the full video, and prepare for some serious 1980’s nostalgia anno 1701 download vollversion kostenlos.

Finally, just because we’re so excited for the return of “Game of Thrones” and because we like their social media efforts so much, check out some of the awesome fan art being sold on Etsy herunterladen. The dragon egg necklace in particular is really hard to resist.

A Love Letter to Social Media: Denny’s

We’ve focused before on brands doing well on Tumblr, but the last brand we expected to find rocking the social media world was diner chain Denny’s photo editor. When you think of Denny’s, you probably think of white ceramic coffee mugs, Formica tables, and red vinyl booths–decidedly not hip. Nevertheless, thanks to a young, up-and-coming marketer from Gotham Inc., Denny’s is taking Tumblr by storm fack ju göhte download.


Denny’s already had an effective presence on Facebook and YouTube, being named one of the most responsive brands on Facebook, but to break into Tumblr, Gotham Inc., a New York-based firm, hired twenty-something Amber Gordon to take over Denny’s social media strategy kostenlos computerspiele downloaden vollversion. And the move paid off. Gordon’s take on social media, especially where Tumblr is concerned, is to be as authentic as possible. “I was hired to use the social networks as I would my own vlc player android deutsch kostenlos. That’s our strategy, having that diner feel. You’re just happy to be there. We’re trying to show that we’re the same thing, but on social downloaden netflix op ipad. It’s not supposed to be advertising in your face,” Gordon told the Daily Dot herunterladen.
By combining strategically placed .gifs with humorous content, Gordon has created a huge Tumblr following, with users even “shipping” an anthropomorphized Denny’s with another restaurant chain spotify lieder herunterladen geht nicht. What we can learn from Denny’s Tumblr triumphs is that the best strategy for social media is to cut back on strategy and punch up on authenticity. Be current romme downloaden. Be funny. Be real.

Muppets and McDonalds and Netflix, Oh My!

There have been some surprising developments on the Internet in the last week, from Muppet selfies to what some are calling the end of Net Neutrality herunterladen. Let’s take a look.


We’ve blogged before about the Muppets and their awesome use of social media, but they’re taking things to another level by joining Instagram, the popular photo-sharing (and enhancing) network herunterladen. In the run-up to their next film, coming out in March, they’re even having the evil Moopets take a selfie or two. What makes the Muppets’ social media efforts so charming is a combination of skill and savvy, along with the cuteness and wit that comes with any Muppet production herunterladen. The takeaway here is to find what makes your business or product special, and then use social media to showcase that.


In other social media news, McDonalds has joined SnapChat herunterladen. The fast food giant is using the infamous photo and video-sharing site to generate excitement for their soon-to-be-announced new sandwich, with the help of Lebron James brigitte. The move seems to be working, as the account has garnered thousands of fans in just a few days. The reason the account has taken off is partly due to James’s star power, but also because McDonalds is creating a sense of mystery and excitement by teasing tidbits of information leading up to the product launch steuer app herunterladen.


Finally, you’ve probably heard about Comcast’s deal with Netflix, which many have called the end of Net Neutrality as we know it musik streamen oderen. Mashable has a great piece detailing what the move actually means, and it’s not what you might think ritter spiele pc kostenlosen.

What other social media news blew you away this week? Hit the comments to let us know.

Get Excited! It’s Super Bowl Sunday!

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This weekend is Super Bowl Sunday, the biggest day of the advertising year. To help you get excited, we’re going to do a roundup of the ads we’re most excited to see spyro pc kostenlos. Then, next week, we’ll take a look at which ads were actually the coolest and most effective.


Kia channels The Matrix: http://mashable.com/2014/01/28/kia-superbowl-ad-matrix/


Guinness inspires with an Olympic-themed disappearing ad: http://mashable.com/2014/01/29/olympic-twins-guinness-ad/


Toyota turns to Terry Crews and the Muppets: http://mashable.com/2014/01/28/muppet-crews-toyota-ad/


Budweiser tugs at the heart strings: http://mashable.com/2014/01/29/budweiser-puppy-love-super-bowl/


Squarespace brings the Internet to life: http://mashable.com/2014/01/27/squarespace-super-bowl-ad/


In other Super Bowl news, Bud Light has bought most of the searches for Super Bowl ads: http://mashable.com/2014/01/27/bud-light-super-bowl/


And lastly, 61% of Internet users will share Super Bowl ads on social media: http://mashable.com/2014/01/29/super-bowl-ads-infographic/

Hit the comments and tell us your favorite herunterladen!

2013 Year in Review

As 2013 winds down, let’s take a look at some of the best viral marketing and content of the year.


First, as you may have noticed, Will Ferrell’s Ron Burgundy character was everywhere this year, promoting Anchorman 2 herunterladen. The character did everything from auto ads to interviewing Broncos star Peyton Manning. Whether you love him or hate him, you can’t deny that the Burgundy campaign was effective herunterladen.


Next, Century 21 created a fantastic campaign to sell Walter White’s Albuquerque home in the wake of Breaking Bad’s departure herunterladen. They made a fake Craigslist ad and set up a phone line where a Century representative congratulates the user on their great taste ustream herunterladen.


Finally, Grumpy Cat. That frowny-faced cat is everywhere! What started as a cute internet meme became a lucrative merchandising machine for the cat’s owners, with calendars, t-shirts, and television appearances galore microsoft word kostenlos macen. Who could resist that face?


We hope your 2013 was fantastic and that your 2014 will be even better play for free clash of clans! Happy New Year!

Happy 50th, Doctor Who

This weekend was the 50th anniversary of beloved BBC sci-fi show Doctor Who. Many companies did tie-ins with the show, but the winner has to be Google, with an amazing 8-bit doodle game that had Whovian productivity dropping all day fonic mms herunterladen.


Tie-ins and rebrands came from disparate industries, with the Saucy Fish Company rebranding as the Saucy Doctor Company wieviel filme kann ich bei netflix downloaden. The company rebranded itself on all its social media, as it has done before on other occasions, landing it on a list of cool UK brands. This kind of recognition is one of the great perks of showing your fun side on social media; the other is a sales bump, as seen on geek sites like ThinkGeek.com wiso steuer steuerbescheid herunterladen. Whether it be a holiday or a movie release, participating in the popular culture is always a great place to start on social media.

Bose and Arrow

TV network the CW has partnered with sound company Bose to produce a web series surrounding its hit show Arrow, which follows the adventures of popular DC Comics hero the Green Arrow pc spiele online kaufen und herunterladen. The minisodes center around two of his sidekicks, Felicity Smoak and Roy Harper, played by Emily Bett Rickards and Colton Haynes, respectively. The product placement for Bose is pretty heavy-handed, but that’s to be expected, and the episodes do a good job of promoting both Arrow and some of Bose’s newer products, which are aimed at a younger crowd than they have gone after in the past kostenlose spiele auf pc herunterladen.


This kind of transmedia advertising is really effective because it wraps the ads up in a story fans are already interested in, which is a great way to leverage existing viewers download music at napster. But that’s not all the partnership is doing; Bose and the CW are also running a sweepstakes offering a trip to Vancouver to visit the Arrow set deutsche märchen herunterladen. By combining an engaging story with a call to action like this, both partners can get a lot of eyeballs on their products, as well as collecting a lot of email addresses for future marketing efforts, which is the beauty of transmedia herunterladen.

What other digital partnerships have you seen that caught your eye?

Amelia Earhart’s Flight into Social Media

Amelia Earhart is plotting a transcontinental flight. No, not THAT Amelia Earhart, but one who resembles her in more than name. Colorado news reporter Amelia Rose Earhart is planning a 100-hour flight in order to get young women and girls interested in aviation the way her namesake did videos downloaden iphone app. But there will be a few differences this time. Today’s Earhart has made intense amounts of preparation, taking courses on how to survive if she and her copilot are forced to ditch the plane over water, among other lifesaving techniques herunterladen.


But what really sets Earhart the second apart is that you’ll be able to monitor her flight every step of the way pc spiele gratis downloaden vollversion. The plane will be fitted with multiple live cameras, plus custom satellite tracking equipment, allowing viewers to keep track of where Earhart is and how the flight is going pdf vollversion kostenlosen. More than that, Earhart and copilot Patrick Carter will host live Facebook and Twitter chats while in the air. Now that’s a novel user experience herunterladen.

Karen Cheng: How to Go Viral

YouTube star Karen Cheng has a great post on Fast Company about how to make a video go viral free baller games to download. She offers ten excellent tips, but we’re going to focus on just a few of the main points.


First of all, Cheng points out that going viral is work videos mit google chrome herunterladen. As she puts it, “If you put all this effort into your video, why would you rely on luck for the last leg? Swallow your pride. Give your work a fighting chance.” Put in the time to seed your content in as many (targeted) places as you possibly can, which brings us to point number two: “understand how things go viral on the internet.”


What worked for Cheng, whose work centers on dancing, was sending her video to prominent dancers, posting on Reddit, and seeding to popular blogs like Jezebel windows 7 ultimate download for free. What may work for you and your content will depend on your industry, your subject matter, and your goals, but whatever your aims, you have to understand what to do and where to do it convert2mp3.net free download.


Point five is the really important one: “None of this matters if your video isn’t good.” You have to give people a reason to watch your video or read your blog post, or it’ll be just your mom sharing it on Facebook picture book cinema for free. Cheng says “People share things when they feel emotion. What emotion will your viewers feel?” Make people feel excited, amused, awed, whatever. Just make them feel something www.dm-digifoto.de.


Lastly, step nine is a good one to think about, especially where marketing is concerned amazon prime wieviele filme downloaden. Know what you’re willing to do in order to get views. Are you willing to compromise your beliefs? Which ones? Are you willing to live with a misleading title herunterladen? How about linkbait? You need to know ahead of time because you can’t scrub your content from the Internet after the fact.

Bottom line, all the preparation in the world won’t do you any good if your content isn’t interesting or moving, but Karen Cheng’s tips can help you put forth your best effort at going viral traduction downloaden. Do you have other tips? Hit the comments!

Wake Up, Sleepyheads

FOX’s new show Sleepy Hollow is taking the social media world by storm. The show started off with a bang, jumping into a Revolutionary War battle and immediately introducing the big bad villain of the show herunterladen. The premise of the show may be silly, but darn it, it’s fun, and it’s garnering great ratings. But part of the reason the show is developing such huge momentum is because of social media apple music gratis downloaden. The social media producer behind the show’s strategy does things like “…tweet along with the show, and we try to engage fans – we’ll try and spark a conversation with them herunterladen. We also try to feed out those images of those iconic moments, and the quotes as well, to see if we can get some traction on that.” Check out this blog post featuring the producer in question for more about the show’s strategy shortcuts.


But that’s not all. The show’s writers get in on the Twitter action, even getting into imaginary feuds with other showrunners 3d zeichenprogramme kostenlos.


However, the best social media use is coming from actor Orlando Jones, who plays curmudgeonly Captain Irving how can I download music from youtube android. He live-tweets both East and West Coast airings of the show, including the Friday replays, and he has led the charge in the formation of the new Sleepy Hollow fandom, dubbed “Sleepyheads.” He’s active on both Twitter and Tumblr, sharing fan art, memes, and games, and best of all, he actively solicits Sleepy Hollow fan fiction from the rabid fans on Tumblr englische bücher kostenlos downloaden.

So what can we learn from Sleepy Hollow and its fabulous social media strategy? Basically, things are more fun, and more effective, when everyone gets in on the action herunterladen. Transparency is always attractive to users and consumers, and showing the human side of your company is a great way to get people interested in engaging with your brand malen nach zahlen für kinder herunterladen. You might not want to go as far as soliciting fan fiction, but letting your personality shine is a great way to go.

Sesame Street Meets Google Earth

We’ve written before about how well the Muppets franchise does social media, but they’re broadening their transmedia reach with a foray into Google Earth kostenlos auto simulator downloaden. Furry and loveable monster Grover is providing tours of Sesame Street Workshops around the world, starting with a charming introduction showbie app.



Other Muppets get in on the action, introducing different versions of Sesame Street, like this one from Northern Ireland, known as Sesame Tree, complete with its own accent-sporting Muppets java update gratisen.


There are several reasons this pairing works so well. First, it achieves both partners’ primary goal: education moving images for free. Users of all ages can learn about the world through the medium of the beloved children’s program. Second, it’s creative. Taking a TV show (or other property) and moving into multiple forms media is pretty much a necessity these days, and Sesame and Google is a perfect pairing video von fb herunterladen. Third, it’s done with incredible grace. These kinds of partnerships can often come off as pure advertising, or simply as cheesy, but in this case, the end goal is education first, not just hits microsoft office 2010 home and student download free full german. Users can generally tell when a brand means well, and that often goes a long way towards making something go viral.

What are some other creative transmedia partnerships you’ve seen netflix download op laptop mac? Hit the comments and let us know!

Get Creative!

You may remember that awhile back, we blogged about Home Depot Hacks, where customers do cool things with products available at the Home Depot herunterladen. Home Depot has had great success showing off the stuff people have done, leading to a huge rise in their social media popularity. Here’s a Home Depot Hack we found that was just so cool we had to share it: street art that only appears when it rains ps4 not possible system software.


Isn’t that awesome 100 dinge herunterladen? This is a great advertisement for both Home Depot and Rust-Oleum, and it provides some great social media lessons.


1 sims full version free chip. Embrace the creativity of your customers. If someone does something unexpected with your product, show it off (as long as it’s a good unexpected). You could tap into a whole new customer base where can I download illegal movies.


2. Get creative yourself. If your customers aren’t doing interesting things yet, show them how showbox android. Again, new customer potential, and boundless opportunity to look cool on social media.


3 netflix wie viel downloaden. Seed your creative endeavors in appropriate places. If you do something artistic, make sure other artists see it. If you build something, make sure builders see it iphone google herunterladen. You won’t get much good out of it if nobody knows you did it.

What’s your favorite example of users getting creative with a product turbo lister kostenlos?

The TARDIS Has Landed

Fans of long-running BBC show Doctor Who got a fun surprise on Google Maps earlier this week when a new Easter Egg was discovered maps navigon for free. For those who don’t watch the show, the titular alien travels in a spaceship disguised as a London police box, the TARDIS. The real ones are a holdover from the 1950s, when London cops used the blue boxes to call into their precincts or to hold unruly suspects until backup could arrive onenote vorlagen downloaden. For those who do watch the show, you know that the 50th anniversary is fast approaching, and Google decided to commemorate it by adding an Easter Egg to the Street View of one of the last working police boxes, outside Earl’s Court Station ipod touch spiele kostenlosen. If you Google “Earl’s Court police box London,” or something similar, you’ll be taken to a Street View shot showing the iconic blue box. If you then click on the double arrows near the foot of the box, something magical happens funny sayings to download. You get to go inside the TARDIS. For the moment, you can only explore the console room, from which the Doctor pilots his ship, but fans are hoping more rooms will be added (perhaps the swimming pool, or the library, or the swimming pool in the library) sims spiel herunterladen.



In the meantime, fans can enjoy the fun of exploring the incredibly detailed console room as they wait for the much-anticipated 50th Anniversary episode, during which Matt Smith, the Eleventh Doctor, will say his final farewell, and Twelve, Peter Capaldi, will take over gta 5 wieder downloaden. Judging by the amount of mystery surrounding the episode, fans would do well to keep their eyes peeled for more interactive Easter Eggs around the web google photos album.

Uber-popular video-streaming website Netflix just made a major upgrade to their user experience hoe motorroutes downloaden garmin. After much teasing, Netflix has released its new Profiles feature, which allows up to five people to share a Netflix account, which basically means that you can watch and rate whatever you want without messing up your roommates’ preferences ab herunterladen. Each profile will also have its own Recently Watched list and Instant Queue.


The new feature will be available for subscribers using the following platforms, according to Mashable: “the website, iPad, iPhone, PlayStation 3, Xbox 360, Apple TV and newer Smart TV’s and Blu-Ray players.” By making Profiles accessible from just about any device, Netflix is drastically improving their usability; it will be much easier for users to find what they’re looking for and to stumble across content they might like instead of getting a barrage of untargeted recommendations because somebody’s little sister watched “My Little Pony: Friendship is Magic.”


Check out this video of Eddy Wu, Netflix’s director of product innovation, explaining Profiles and other upgrades, such as Facebook integration 3 ds spiele kostenlos downloaden.

Netflix Profiles

What other upgrades could Netflix make to improve their user experience wo kann man word kostenlos downloaden? Tell us in the comments!

Interacting with the Real World

We often praise interactive ad ideas, but this is one we’ve never seen before. Ogilvy and cooking school Carulla have come out with a new kind of cookbook–one you have to slice open to read it how can I download videos from fb. That’s right. With a knife. The rationale is that you have to practice your knife skills while using the book. On the one hand, this sounds like a lawsuit waiting to happen javascript downloaden op ipad. On the other, using an analog book to combat the glut of digital competitors is a very cool, almost retro idea. Head over to Wired for the full writeup bluetooth peripheral driver for free.


The reason this is cool is that Ogilvy is combining advertising with real-world utility xbox 360 themen herunterladen. As we’ve said before, the way to get users coming back is to provide something of value. It could be anything, whether it be a cookbook or just useful or interesting information rasierer herunterladen. By giving the customer something they can use, especially if it’s something they can see or hold, you make them feel that their attention is worth something, rather than feeling like just a pair of eyeballs visio shapes download kostenlos. And when it comes down to it, that’s what it’s all about–keeping the customers coming back.

Puma’s Dance Dictionary

This week in great ad campaigns, we have Puma, who have joined forces with a number of famous dancers to create a “new language” comprised entirely of dance moves nero 9 download free full chip. Users can watch tutorials for how to dance certain words and sentences, and then share videos of themselves “saying” things like “Will you be my girlfriend?” and so forth whatsapp pc kostenlosen. Puma went all-out to get dancers and musicians well-known in that world (and its key 16-24 demographic), and it appears to be paying off. Check out this Mashable article for more on the clever campaign steuern luzern herunterladen.

So what can we learn from Puma’s efforts? The key point in this campaign is authenticity. Says Nils Leonard, the creative director behind the whole thing, “Everyone involved with the Puma Dance Dictionary is from those worlds herunterladen. They’re not in advertising; they’re famous in their own right. To make it credible that’s where we have to go, the audience can smell it out otherwise.”

Instagram for Brands

We’ve covered why your brand should (and sometimes shouldn’t) be on Twitter , Facebook , Tumblr, and more herunterladen. Next, let’s take a look at Instagram. As the Social Media Club points out, “…we’re constantly being bombarded with messages, advertisements, and calls to action here we go offline karten herunterladen. Visual content grabs our short attention span much faster than a well written article or blog posts.” To put it another way, a picture is worth a thousand words, so get snapping free games without internet.

The rise of smartphones makes taking pictures easier than ever, and Instagram makes sharing them a snap (pun intended). You can edit and enhance photos from within the app, and then quickly post to Twitter , Facebook , Tumblr, and even Foursquare herunterladen. In addition to enriching your social media presence with visual content, putting your brand on Instagram has several advantages:

Your users are already there hintergrundbilder pc kostenlos herunterladen. Instagram has somewhere around 90 million users, taking 40 million photos per day.

It makes your brand accessible. You could share everything from photos of the faces behind your brand to happy customers using your product herunterladen. It puts a human face to the online presence.

It’s easy. As mentioned above, it’s a no-brainer to connect with other social media platforms, making it super-simple to create your own great-looking content herunterladen.

It’s measurable. You can monitor how many likes and shares your photos get, or if that’s not enough, there are all kinds of analytics tools that measure how you’re doing on Instagram apps im ausland herunterladen.

It’s fun. Instagram is a chance to show your brand knows how to have a good time, whether by taking pictures of employees being silly, or using editing tricks to make your photos look cooler herunterladen abgeschlossen nur-herunterladen-modus aktiv.

Bottom line: I can’t think of any brand that shouldn’t be on Instagram, except possibly the CIA I can download microsoft word for free. They should probably keep things a little more secret. Your brand, on the other hand…what are you waiting for?

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Summary:

We’ve covered why your brand should (and sometimes shouldn’t) be on Twitter, Facebook, Tumblr, and more.

To put it another way, a picture is worth a thousand words, so get snapping.

In addition to enriching your social media presence with visual content, putting your brand on Instagram has several advantages:

Instagram has somewhere around 90 million users, taking 40 million photos per day.

You could share everything from photos of the faces behind your brand to happy customers using your product.

Your brand, on the other hand … what are you waiting for?

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