Facebook’s “hands-off” attitude towards Trump advertising might be backfiring…

Mark Zuckerberg and Facebook have taken a “hands-off” approach to President Trump’s posts and ads They let the posts run as is.

In America we should never block or censor free speech welche netflix titel kann manen. However, we live in precarious times and regardless of where your stand politically or what your feelings on Trump, many of Trump’s posts are dangerous in our current social climate windows 10 verfügbare updates nicht automatisch herunterladen.

Other social platforms, such as Twitter and Snap Chat have toughened their stances on the President’s posts that contain misinformation or promote violence party musik kostenlosen. For example, in May Twitter began fact checking Trump tweets and have even posted an addendum to a tweet that called for military involvement against protesters that the President described as, “THUGS” jabra direct.

Twitter attached a statement to the end of Mr. Trump’s post saying that the tweet violated Twitter rules on glorifying violence. This is something any platform would do on a post that called for violence – including Facebook youtube downloaden kostenlos und einfach.

However, Facebook and Zuckerberg are simply posting the President’s comments as is and it may be backfiring.

As many companies begin social advertising again during the global pandemic how can I download the google play store. The pandemic hurt Facebook’ advertising revenues tremendously and they shouldn’t risk losing out on possible returning advertisers.

Many large companies such as Nike cut their daily Facebook and Instagram ad spending by more than $100,000 daily in June facebook app mac. Smaller companies are just starting to dip their feet into the social ad world again.

Now with Zuckerberg’s comments defending Trump’s freedom of speech in these precarious times, many marketing and advertising agencies are outright refusing to advertise on the Facebook and Instagram platforms as a protest where you can download right skirt. One digital company which relies solely on social advertising cannot, “continue to support a sick system with our funds.

There are many small companies the rely on Facebook and Instagram advertising for their businesses to thrive but they are still moving those dollars to other platforms filme herunterladen amazon pc. Platforms that are taking a “moral stance” in these dangerous times.

Now even some Facebook moderators have joined in on the criticism by penning an open letter to Zuckerberg opposing his policies to the President herunterladen. They claim those policies don’t fall in-line with those for the average Facebook user.

With advertisers spending their dollars cautiously, it might be wise for Zuckerberg to follow the lead of his competitors by adding an addendum to potentially dangerous posts. Even if they are from the President of the United States.

Marketing in The Age of the Coronavirus

Another View

During this time of uncertainty amid the Coronavirus outbreak, many advertisers are pulling back their marketing efforts and taking a wait and see attitude herunterladen. This makes sense considering so many consumers are self-isolating and saving money and resources, save only for essentials from www.accumed.com/face-shield-with-glasses-1-count-for-sale.html powerpoint software free. However, there are other ways that brands should consider looking at marketing during the COVID-19 crisis – through social responsibility and brand loyalty lenses word downloaden 365.

Public Service

There have already been some decent Public Service Announcements urging people to practice social distancing (thanks Steph!) as well as messages urging people to stay at home during these uncertain times – Reddit co-founder Alexis Ohanian purchased a billboard in Times Square with a simple message, “Staying home means saving lives” herunterladen.

However, we should not be waiting for selfless celebrities and billionaires to encourage appropriate behavior that will help to curb the rise in COVID-19 cases with one-off messages bilder vom nokia handy herunterladen.

The greatest creative minds in the marketing and advertising world should be developing impactful, coherent strategic marketing campaigns that encourage the best personal and social behaviors that will help us fight this crisis guardian angel pictures for free. And they should be doing it now, before this crisis gets any worse.

Brand Loyalty

This will not only help serve the greater good, but it will also help build brand loyalty herunterladen. It may sound risky but this may just be the perfect time to show that your brand cares and matters. By doing so you may leave a lasting impression on consumers that can benefit both current and future sales simple image editing program for free.

According to a recent study, 42% of consumers still believe ads can change the world. During times of hardship and uncertainty people want support, reassurance, and entertainment from brands herunterladen.

Brands can create emotional bonds and build trust with consumers that will last far longer than the current pandemic. Their marketing should reflect consumer values and provide supportive, responsible messaging paper.io kostenlos herunterladen.

During World War II, Coca-Cola offered a bottle of Coke at just five cents to all service men wherever they are and at whatever cost to the company. This type of supportive messaging stuck with consumers long after the war and Coca-Cola remains the industry leader to this day.

Top of Mind

Those brands that deliver on these messages will see an unprecedented increase in consumer trust and loyalty while brands that cut-back on their marketing in these times may just fade from the consumer consciousness.

An example of this was seen during World War II. Many advertisers were cutting back on spending and marketing efforts during the uncertain time. One of which was industry leader Post Cereals. Kellogg’s seized the opportunity to develop and launch one of their most iconic advertising campaigns – Rice Crispies’ “Snap, Crackle, Pop”. Post gradually faded from the public consciousness and Kellogg’s took over as the industry leader and has remained there ever since.

Take Risks

During this unprecedented time of uncertainty and concern, it is time for brands to be bold. Brands should keep in mind that your consumers need you now more than ever. Promote important, responsible social messaging, build an emotional bond with consumers, and stay in their mind at a time when other brands are being seen less and less. It may sound risky now but the long-term benefits may just exceed anything you can imagine at this time.

Get on the Game of Thrones Bandwagon

It’s been a long, cold winter, but Game of Thrones is finally back. We’ve blogged before about how great their use of social media has been, but now let’s take a look at how other people react to the show’s momentum adobe shockwave player for free german. For one thing, Sunday’s season premiere crashed HBOGo, which left users feeling extremely unhappy. Take a look at Mashable for some of the funnier reactions netflix filmeen windows 8. Our favorite is “Winter is…loading?” from Twitter user @marissachristy. HBOGo had similar problems in March with the season finale of True Detective, and they promised more support for the app, but to no avail film downloaden op iphone 6.


Meanwhile, those who did get to watch the episode loved it, including other brands looking to capitalize on the show’s trending status herunterladen. The tweets range from hilarious (Arrested Development) to ridiculous (Mentos), but they’re all interesting from a social media perspective ps3 spiele herunterladen kostenlos. The main question to ask yourself when trying to jump on another brand’s bandwagon is this: is it going to make users smile, or is it going to make them groan apple mail downloaden? Click here to see who was successful and who wasn’t.

Finally, if you didn’t see the episode, or just want to relive it, here it is recapped in .gif format, perfect for Tumblr function youtube. But beware…spoilers abound.

Social Media Roundup: Six Degrees of Kevin Bacon

This past week had the usual run of viral videos featuring Beyonce and clever cats, but there was some interesting news as well. We’ll cover both the newsworthy and the purely viral in this week’s social media roundup spiel spiele zum herunterladen!


YouTube may be looking into creating a kids-only site, says Mashable herunterladen. The site already has safety features to protect younger viewers, but they’re not 100% foolproof. A kids-only site could be just what parents need, given the, er, adult popularity of some children’s shows, such as “My Little Pony: Friendship is Magic.” It won’t erase the need for careful monitoring and safety features, but it’s a good start, if it comes to pass herunterladen.


A very informative study done by Fox, Twitter, and the Advertising Research Foundation shed some light on the dynamics between Twitter and television consumption herunterladen. Click over to Mashable to get the full details, but the long and short of it is that there is, in fact, a direct link between a show’s activity on Twitter and viewers’ actions, although not in the way you might expect windows designs herunterladen. The study reveals that the most influential proponents a show can have are the on-air talent, whether it be an actor or a host of a reality show. That being said, the more active a show’s brand is on Twitter, the more likely viewers are to make an effort to watch the show, and the more likely they are to take action on advertisements, especially if they are closely tied into the show’s activities herunterladen.


On the viral side of things, frequent flier Jimmy Fallon teamed up with Kevin Bacon to celebrate the 30th anniversary of Bacon’s dance classic, Footloose gg. Fallon announced that NBC had made dancing on “The Tonight Show” illegal, and that did not sit well with Bacon. What follows is a brilliantly choreographed homage to Footloose, proving that Bacon (and his dance double) has still got it skype kostenlos downloaden deutsch windows vista. Click here to see the full video, and prepare for some serious 1980’s nostalgia anno 1701 download vollversion kostenlos.

Finally, just because we’re so excited for the return of “Game of Thrones” and because we like their social media efforts so much, check out some of the awesome fan art being sold on Etsy herunterladen. The dragon egg necklace in particular is really hard to resist.

A Love Letter to Social Media: Denny’s

We’ve focused before on brands doing well on Tumblr, but the last brand we expected to find rocking the social media world was diner chain Denny’s photo editor. When you think of Denny’s, you probably think of white ceramic coffee mugs, Formica tables, and red vinyl booths–decidedly not hip. Nevertheless, thanks to a young, up-and-coming marketer from Gotham Inc., Denny’s is taking Tumblr by storm fack ju göhte download.


Denny’s already had an effective presence on Facebook and YouTube, being named one of the most responsive brands on Facebook, but to break into Tumblr, Gotham Inc., a New York-based firm, hired twenty-something Amber Gordon to take over Denny’s social media strategy kostenlos computerspiele downloaden vollversion. And the move paid off. Gordon’s take on social media, especially where Tumblr is concerned, is to be as authentic as possible. “I was hired to use the social networks as I would my own vlc player android deutsch kostenlos. That’s our strategy, having that diner feel. You’re just happy to be there. We’re trying to show that we’re the same thing, but on social downloaden netflix op ipad. It’s not supposed to be advertising in your face,” Gordon told the Daily Dot herunterladen.
By combining strategically placed .gifs with humorous content, Gordon has created a huge Tumblr following, with users even “shipping” an anthropomorphized Denny’s with another restaurant chain spotify lieder herunterladen geht nicht. What we can learn from Denny’s Tumblr triumphs is that the best strategy for social media is to cut back on strategy and punch up on authenticity. Be current romme downloaden. Be funny. Be real.

Muppets and McDonalds and Netflix, Oh My!

There have been some surprising developments on the Internet in the last week, from Muppet selfies to what some are calling the end of Net Neutrality herunterladen. Let’s take a look.


We’ve blogged before about the Muppets and their awesome use of social media, but they’re taking things to another level by joining Instagram, the popular photo-sharing (and enhancing) network herunterladen. In the run-up to their next film, coming out in March, they’re even having the evil Moopets take a selfie or two. What makes the Muppets’ social media efforts so charming is a combination of skill and savvy, along with the cuteness and wit that comes with any Muppet production herunterladen. The takeaway here is to find what makes your business or product special, and then use social media to showcase that.


In other social media news, McDonalds has joined SnapChat herunterladen. The fast food giant is using the infamous photo and video-sharing site to generate excitement for their soon-to-be-announced new sandwich, with the help of Lebron James brigitte. The move seems to be working, as the account has garnered thousands of fans in just a few days. The reason the account has taken off is partly due to James’s star power, but also because McDonalds is creating a sense of mystery and excitement by teasing tidbits of information leading up to the product launch steuer app herunterladen.


Finally, you’ve probably heard about Comcast’s deal with Netflix, which many have called the end of Net Neutrality as we know it musik streamen oderen. Mashable has a great piece detailing what the move actually means, and it’s not what you might think ritter spiele pc kostenlosen.

What other social media news blew you away this week? Hit the comments to let us know.

Get Excited! It’s Super Bowl Sunday!

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This weekend is Super Bowl Sunday, the biggest day of the advertising year. To help you get excited, we’re going to do a roundup of the ads we’re most excited to see spyro pc kostenlos. Then, next week, we’ll take a look at which ads were actually the coolest and most effective.


Kia channels The Matrix: http://mashable.com/2014/01/28/kia-superbowl-ad-matrix/


Guinness inspires with an Olympic-themed disappearing ad: http://mashable.com/2014/01/29/olympic-twins-guinness-ad/


Toyota turns to Terry Crews and the Muppets: http://mashable.com/2014/01/28/muppet-crews-toyota-ad/


Budweiser tugs at the heart strings: http://mashable.com/2014/01/29/budweiser-puppy-love-super-bowl/


Squarespace brings the Internet to life: http://mashable.com/2014/01/27/squarespace-super-bowl-ad/


In other Super Bowl news, Bud Light has bought most of the searches for Super Bowl ads: http://mashable.com/2014/01/27/bud-light-super-bowl/


And lastly, 61% of Internet users will share Super Bowl ads on social media: http://mashable.com/2014/01/29/super-bowl-ads-infographic/

Hit the comments and tell us your favorite herunterladen!

2013 Year in Review

As 2013 winds down, let’s take a look at some of the best viral marketing and content of the year.


First, as you may have noticed, Will Ferrell’s Ron Burgundy character was everywhere this year, promoting Anchorman 2 herunterladen. The character did everything from auto ads to interviewing Broncos star Peyton Manning. Whether you love him or hate him, you can’t deny that the Burgundy campaign was effective herunterladen.


Next, Century 21 created a fantastic campaign to sell Walter White’s Albuquerque home in the wake of Breaking Bad’s departure herunterladen. They made a fake Craigslist ad and set up a phone line where a Century representative congratulates the user on their great taste ustream herunterladen.


Finally, Grumpy Cat. That frowny-faced cat is everywhere! What started as a cute internet meme became a lucrative merchandising machine for the cat’s owners, with calendars, t-shirts, and television appearances galore microsoft word kostenlos macen. Who could resist that face?


We hope your 2013 was fantastic and that your 2014 will be even better play for free clash of clans! Happy New Year!

Diane in 7A

Thanksgiving, historically one of the worst travel days of the year, got a little more interesting this year. A man named Elan Gale live-tweeted his interactions with the obnoxious woman a couple seats over kostenlos videos downloaden youtube. As The Daily Dot reports, “Gale tweeted his passed “notes” with a fellow passenger on his plane, after a flight delay caused her to complain.” While Gale tweeted pictures of his notes to the mysterious “Diane,”


speculation has arisen that she may not actually be real, or that she may BE real and suffering from cancer wetransfer downloaden op computer. Either way, Gale, a producer on The Bachelor, comes off looking a bit…nasty. In any case, the story took off, perhaps relating to the “angry customer” narrative so popular on Black Friday download the sims for free for handy. As one tweeter, @benschwartzy, put it, “Somehow the guy who produces “The Bachelor” managed to turn an emotionally distressed woman into entertainment spotify gesamte bibliotheken. #GoFigure

Whether or not Diane is real, this story is an interesting snapshot of what it takes to make something go viral ricardo.ch herunterladen. In Gale’s case, all it took was some clever staging, an engaging narrative, and a slow news day.

Happy 50th, Doctor Who

This weekend was the 50th anniversary of beloved BBC sci-fi show Doctor Who. Many companies did tie-ins with the show, but the winner has to be Google, with an amazing 8-bit doodle game that had Whovian productivity dropping all day fonic mms herunterladen.


Tie-ins and rebrands came from disparate industries, with the Saucy Fish Company rebranding as the Saucy Doctor Company wieviel filme kann ich bei netflix downloaden. The company rebranded itself on all its social media, as it has done before on other occasions, landing it on a list of cool UK brands. This kind of recognition is one of the great perks of showing your fun side on social media; the other is a sales bump, as seen on geek sites like ThinkGeek.com wiso steuer steuerbescheid herunterladen. Whether it be a holiday or a movie release, participating in the popular culture is always a great place to start on social media.

Bose and Arrow

TV network the CW has partnered with sound company Bose to produce a web series surrounding its hit show Arrow, which follows the adventures of popular DC Comics hero the Green Arrow pc spiele online kaufen und herunterladen. The minisodes center around two of his sidekicks, Felicity Smoak and Roy Harper, played by Emily Bett Rickards and Colton Haynes, respectively. The product placement for Bose is pretty heavy-handed, but that’s to be expected, and the episodes do a good job of promoting both Arrow and some of Bose’s newer products, which are aimed at a younger crowd than they have gone after in the past kostenlose spiele auf pc herunterladen.


This kind of transmedia advertising is really effective because it wraps the ads up in a story fans are already interested in, which is a great way to leverage existing viewers download music at napster. But that’s not all the partnership is doing; Bose and the CW are also running a sweepstakes offering a trip to Vancouver to visit the Arrow set deutsche märchen herunterladen. By combining an engaging story with a call to action like this, both partners can get a lot of eyeballs on their products, as well as collecting a lot of email addresses for future marketing efforts, which is the beauty of transmedia herunterladen.

What other digital partnerships have you seen that caught your eye?

Social Media and Typhoon Haiyan

Twitter is known for being a source of up-to-the-minute, on-the-ground news during disasters, and that function has come into play this week with Typhoon Haiyan ripping through the Philippines adobe pdf creator kostenlos herunterladen. The storm caused mass devastation and cost upwards of ten thousand lives. The social networking site is being used to connect survivors, as happens during any disaster, but it is also being used to muster help for those in need partizip ii von downloaden. Celebrities such as the Pope are tweeting their sympathy and prayers, but more importantly, disseminating reliable information and places to donate herunterladen.


Mashable has a good list of ways for those outside the Philippines to send help facebook alle fotos downloaden. They also have a list of reliable sources to follow for information herunterladen. Meanwhile, what can you do besides donating? First, the best thing you can do is spread the word. Spare a few tweets or Facebook posts to share sources and aid organizations with your followers skype. Second, be sensitive. Be careful what you post, and make sure your tone is appropriate. As always, common sense is your best friend where social media is concerned romme kostenlosen windows 7.

Twitter’s New Pic Problem

Twitter CEO Dick Costolo is in trouble again. The platform is under fire for a much-reviled new policy of making all user-posted media automatically appear in your timeline, with no way around it (you’re welcome, advertisers) musik direkt auf handy downloaden. This might not sound like a big deal but it’s proving to be problematic in that there’s no way to avoid pictures that are, shall we say, not safe for work herunterladen.


This new policy backfired on Costolo yesterday when parody account @ProfJeffJarvis posted a full-frontal nude picture and then started tweeting (facetiously) about why he was losing followers herunterladen. The account, run by Rurik Bradbury of Unison, started including Costolo in these tweets, and Costolo did not get the joke.

Needless to say, somebody seems to have informed Costolo about the truth of the situation, because the account is now suspended downloaden fortnite ps4. However, the evidence remains, thanks to Storify and ValleyWag snapchaten voor pc.

The lesson to learn from Costolo’s misstep is that you need to pay attention to the conversation before you get involved. It would have taken about thirty seconds for Dick Costolo to look at @ProfJeffJarvis’s feed and see, not only the silly tweets, but the NSFW picture, and he could have either responded with appropriate humor or chosen not to get involved, instead of putting his foot in his social media mouth sims for free chip. In any case, whether you’re a small business or the CEO of a giant company, you need to pay attention to what your users are telling you before you try to diagnose, let alone fix, a problem dmax.de video downloaden.

Amelia Earhart’s Flight into Social Media

Amelia Earhart is plotting a transcontinental flight. No, not THAT Amelia Earhart, but one who resembles her in more than name. Colorado news reporter Amelia Rose Earhart is planning a 100-hour flight in order to get young women and girls interested in aviation the way her namesake did videos downloaden iphone app. But there will be a few differences this time. Today’s Earhart has made intense amounts of preparation, taking courses on how to survive if she and her copilot are forced to ditch the plane over water, among other lifesaving techniques herunterladen.


But what really sets Earhart the second apart is that you’ll be able to monitor her flight every step of the way pc spiele gratis downloaden vollversion. The plane will be fitted with multiple live cameras, plus custom satellite tracking equipment, allowing viewers to keep track of where Earhart is and how the flight is going pdf vollversion kostenlosen. More than that, Earhart and copilot Patrick Carter will host live Facebook and Twitter chats while in the air. Now that’s a novel user experience herunterladen.

Wake Up, Sleepyheads

FOX’s new show Sleepy Hollow is taking the social media world by storm. The show started off with a bang, jumping into a Revolutionary War battle and immediately introducing the big bad villain of the show herunterladen. The premise of the show may be silly, but darn it, it’s fun, and it’s garnering great ratings. But part of the reason the show is developing such huge momentum is because of social media apple music gratis downloaden. The social media producer behind the show’s strategy does things like “…tweet along with the show, and we try to engage fans – we’ll try and spark a conversation with them herunterladen. We also try to feed out those images of those iconic moments, and the quotes as well, to see if we can get some traction on that.” Check out this blog post featuring the producer in question for more about the show’s strategy shortcuts.


But that’s not all. The show’s writers get in on the Twitter action, even getting into imaginary feuds with other showrunners 3d zeichenprogramme kostenlos.


However, the best social media use is coming from actor Orlando Jones, who plays curmudgeonly Captain Irving how can I download music from youtube android. He live-tweets both East and West Coast airings of the show, including the Friday replays, and he has led the charge in the formation of the new Sleepy Hollow fandom, dubbed “Sleepyheads.” He’s active on both Twitter and Tumblr, sharing fan art, memes, and games, and best of all, he actively solicits Sleepy Hollow fan fiction from the rabid fans on Tumblr englische bücher kostenlos downloaden.

So what can we learn from Sleepy Hollow and its fabulous social media strategy? Basically, things are more fun, and more effective, when everyone gets in on the action herunterladen. Transparency is always attractive to users and consumers, and showing the human side of your company is a great way to get people interested in engaging with your brand malen nach zahlen für kinder herunterladen. You might not want to go as far as soliciting fan fiction, but letting your personality shine is a great way to go.

Sesame Street Meets Google Earth

We’ve written before about how well the Muppets franchise does social media, but they’re broadening their transmedia reach with a foray into Google Earth kostenlos auto simulator downloaden. Furry and loveable monster Grover is providing tours of Sesame Street Workshops around the world, starting with a charming introduction showbie app.



Other Muppets get in on the action, introducing different versions of Sesame Street, like this one from Northern Ireland, known as Sesame Tree, complete with its own accent-sporting Muppets java update gratisen.


There are several reasons this pairing works so well. First, it achieves both partners’ primary goal: education moving images for free. Users of all ages can learn about the world through the medium of the beloved children’s program. Second, it’s creative. Taking a TV show (or other property) and moving into multiple forms media is pretty much a necessity these days, and Sesame and Google is a perfect pairing video von fb herunterladen. Third, it’s done with incredible grace. These kinds of partnerships can often come off as pure advertising, or simply as cheesy, but in this case, the end goal is education first, not just hits microsoft office 2010 home and student download free full german. Users can generally tell when a brand means well, and that often goes a long way towards making something go viral.

What are some other creative transmedia partnerships you’ve seen netflix download op laptop mac? Hit the comments and let us know!

Uh Oh Spaghetti-O

Pasta company Barilla came under fire this week due to the political opinions of its CEO, Guido Barilla, who said that his company would only show the “classic family” in their advertising, and that anyone who didn’t like it could feel free to eat another pasta brand herunterladen. This has lead to a boycott by gay rights groups all over the world. In response, competing company Garofalo has come out with an ad reading “We don’t care with whom you cook pasta t online browser 7.0 kostenlos. The important thing is that you cook it al dente!”



Whichever company you think has the right political idea, you can’t deny that Garofalo has the right advertising idea album von icloud auf mac herunterladen. Offending a large chunk of your customer base, even in order to ingratiate yourself with another part, is usually a bad idea. Garofalo is being smart by using welcoming advertising to scoop up the disgruntled consumers who ditched Barilla www.apple.de/itunes/download kostenlos.

There are two main takeaways from this situation. First, keep your personal opinions out of your business life. That should be common sense, but apparently not windows internet explorer 11 kostenlos downloaden. Second, make an effort to welcome all potential consumers, and reflect that in your advertising. Enjoy your pasta!

Get Creative!

You may remember that awhile back, we blogged about Home Depot Hacks, where customers do cool things with products available at the Home Depot herunterladen. Home Depot has had great success showing off the stuff people have done, leading to a huge rise in their social media popularity. Here’s a Home Depot Hack we found that was just so cool we had to share it: street art that only appears when it rains ps4 not possible system software.


Isn’t that awesome 100 dinge herunterladen? This is a great advertisement for both Home Depot and Rust-Oleum, and it provides some great social media lessons.


1 sims full version free chip. Embrace the creativity of your customers. If someone does something unexpected with your product, show it off (as long as it’s a good unexpected). You could tap into a whole new customer base where can I download illegal movies.


2. Get creative yourself. If your customers aren’t doing interesting things yet, show them how showbox android. Again, new customer potential, and boundless opportunity to look cool on social media.


3 netflix wie viel downloaden. Seed your creative endeavors in appropriate places. If you do something artistic, make sure other artists see it. If you build something, make sure builders see it iphone google herunterladen. You won’t get much good out of it if nobody knows you did it.

What’s your favorite example of users getting creative with a product turbo lister kostenlos?

Facebook’s Autoplay Conundrum

Facebook has been making a series of changes to its user experience that all seem to be pointing in one direction: autoplay ads. The move was rumored to be coming in April, but has since been pushed back picturepeople bild herunterladen. It’s looking like it will happen, if it happens at all, in October. This is potentially cause for celebration for advertisers, but for users, it’s cause for annoyance whatsapp profile picture. Animated gifs popping up in your Tumblr feed is one thing, but nobody likes it when a commercial starts playing as soon as you open a page. At best, it’s a minor irritation, and at worst, it’s cause for clicking away from the page windows 7 update manuell herunterladen. That being the case, it will be interesting to see who Facebook aims to please—users, or advertisers.


Speaking as someone with a foot in both camps, I think Facebook would do well to cater to users in this instance libreoffice 5.1 download kostenlos. Pleasing the advertisers is a good goal to have, but the only reason advertisers are so hot to get space on Facebook is its legions of active users. Remember Twitter and its infamous Quickbar wie kann man ein lied von youtube herunterladen? Users hated it, and it was gone in less than a month. Autoplay ads are much more jarring and intrusive, so how will users respond to that? As one exec puts it, autoplay ads are usually used for cheap fishing expeditions, rather than for quality advertising staroffice 9 kostenlos downloaden vollversion. It will be for Facebook to decide what kind of ads they want on their platform.

What do you think? Are autoplay ads worth the user outcry?

A Love Letter to Social Media: Home Depot Hacks

Home Depot is next on our list of companies doing community outreach well. They’ve started posting on a hashtag called #HDHacks, showcasing cool and unusual stuff you can do with Home Depot products kostenlos dvd brenner herunterladen. The most recent is a tutorial for Giant Jenga, which is exactly what it sounds like. Find the tutorial here in the Home Depot online community herunterladen.


The reason this campaign works is that the brand is using their own products to show their users a good time word design herunterladen. This gets people using the online community, but more importantly, it gets them buying the Home Depot’s products. Home Depot is also doing a great job of taking charge of an existing hashtag and using it to promote their product free antivirus programs to download. Finally, they’re seeding it throughout their social presence, everywhere from Twitter to Tumblr herunterladen. By meeting their users where they hang out, Home Depot is maximizing their chances of getting eyes on their advertising, and hence their chances of purchases, a goal any brand can and should emulate elster certification.