Category: business

Are you polling your followers?

Susan Collida blog post » business » community » creativity » digital » engagement » Facebook » Instagram » marketing » media » polls » social media » strategy » Twitter » uncategorizedTagged , , , , , , , , , , , , , ,

Online polls have been a great tool used by Bloggers going back many years. Of course, comments are a fantastic way to get feedback from your users but polls are unique in that they allow users to get specific feedback on questions they pose. So, if you want to know what your followers think about a particular subject, just ask them. In addition, polls are a simple way for users to engage with your content, making them very popular, thus boosting your engagement website program.

Thanks to WP-Polls and similar WordPress plug-ins, bloggers have been using this tactic for many years. WP-Polls offers some unique features that make it one of the best options for WordPress websites:

 

  • Allows user to select multiple answers
  • The ability to a start and end date
  • Customizable poll templates to select from
  • Access to stats/analytics
  • Tracks and monitors IP addresses (so no one can “cheat” by voting multiple times)

 

Polls have been a useful tool for bloggers for more than a decade and social media platforms took notice. These platforms know that marketers are always looking to boost audience engagement and collect specific user data and integrated audience polls are now a feature on all major social media platforms google play music songs herunterladen.

I will take a look at each of the “Big 3” platforms’ integrated poll tools and explain how you can make the most out of them.

Instagram

IG rolled out their poll integration in 2017 and did so in their most popular feature – IG stories.

Polls are placed in the form of interactive stickers that users can add to a story’s already engaging, visual content. Although you are limited to two responses, it is a great way to obtain feedback on the visual content in a story hugo kostenlos downloaden für pc. There are also many different design options to make these poll stickers visually exciting.

A great way to make the most out of IG polls is to involve your audience in the content of the poll. Users are likely to engage with the content if they feel they played some kind of role in its creation. They are also very likely to engage with future content

I would avoid market research and general topics when using IG polls herunterladen. The Instagram platform lends itself better to fun, visually oriented polls.

 

Facebook

Facebook was quick to follow Instagram in providing polling tools. Unfortunately, you are once again limited to only two responses. However, they offer unique features such as incorporating both images and GIFs into your polls musik von youtube auf itunesen. I strongly suggest users take advantage of these features to make their polls more appealing, they will see a much higher response rate overall.

Facebook does have third-party apps that work with the platform, allowing users to have multiple answers/choices. These more in-depth polls can be an extremely helpful for businesses and marketing research purposes.

 

Twitter

Twitter accounts could always conduct polls in the early days – sort of. Users have long had the ability to track responses to tweets, uses of their hashtags and their re-tweets. However, it wasn’t until 2015, when Twitter first introduced an integrated poll tool, that allowed users to fully take advantage of the benefits of polls.

Twitter tapped into the overall appeal of the platform by making the polls easy to take part in through a simple click. The designers also kept the way that users consume & digest information on Twitter in mind when designing their poll integration. They realized that users take in data quickly by scrolling through small, short tweets that catch their attention. Accordingly, they designed polls that are clean, light on text and provided a way to grab users’ attention visually, through the use of emojis.

Accounts can create appealing, sleek looking polls with up to four responses. The built-in option for multiple answers allows users to ask more detailed and specific questions allowing businesses a simple way to conduct useful market research.

 

Summary

A recent study found that posts with polls/questions are one of the top post types in generating high engagement numbers. This is because polls are simple to set-up and simple to respond to. Users are likely respond and since that response is the answer to a specific question, that info is always helpful

Explore the features of the poll tools for each platform and see which works best for your needs, keeping in mind that each platform has benefits and drawbacks. For example, while polls can have more answers on Twitter, which helps users gather specific data, users cannot include images or video in the voting options. If the visuals are key to the question and visuals are an important part of the data being collected, Instagram might be a better option.

The good news is, if you get a bit creative, you might be able to adapt the same poll to work well on all three of the major platforms – after some tweaks.

As always, keep track of your results and data and incorporate it into future polls. (i.e. which method had the highest engagement rate).

If you are already utilizing polls on your social accounts, let me know which platform works best for you and why.

If you aren’t already taking advantage of this useful tool, start polling your followers, I think you will be surprised at the high engagement numbers and find the feedback very useful.

Digital & Social Advertising Success During a Pandemic

Susan Collida advertising » blog post » business » COVID-19 » digital » marketing » social media » strategy » trendsTagged , , , , , , , ,

During any economic downturn the first budget that many companies cut is generally the marketing budget 3d konstruktionsprogramme kostenlos downloaden. However, today’s economic downturn due to COVID-19 is a different animal. Unlike a typical recession, this time consumers are still consuming and interacting with brands herunterladen. While it makes sense for certain retail and travel industries to cut their spending, other companies should consider redoing their marketing strategy so that it makes sense in today’s environment gif bilder herunterladen.

With many more people spending time at home consuming digital media, it makes sense for many advertisers to turn to digital and social advertising to drive sales and build their brands whatsapp herunterladen ohne google. It is especially important with traditional consumers who would normally go out to make their purchases are at home and doing their shopping online. Marketers need to direct their campaign to address the needs of consumers especially addressing their concerns as it relates to COVID-19 simulator pc games for free.

Another important point to note is the metrics used to measure the success of campaigns. Traditionally, conversions have been a key metric that marketers have used to measure the success of their digital and social campaigns herunterladen. In today’s environment marketers’ need to focus more on metrics such as brand awareness and engagement.

People have a lot more time on their hands but they are not necessarily making purchases, they are more or less browsing kostenlose musik zum herunterladen. Campaigns, in turn, need to refocus their direction from selling to educating consumers about what makes your business or product different and valuable jokes to.

Consumers are at home, practicing social distancing, and becoming more and more fearful when bombarded with news of the corona virus. Marketers need to focus on how their products and services can make the consumers’ life better leo kostenlos downloaden. If marketers are able to do this, the consumers will remember them long after the current pandemic has ended and they will be there to support those companies when they have the means to do so klöppelbriefe kostenlos herunterladen.

In today’s climate, it is important to be helpful to consumers. It may not be necessary for companies to cut their marketing efforts but to simply adjust the messaging and the goals of their campaigns. Online conversions may have dropped, but reach and engagement has increased with many users commenting, sharing, and reacting to social advertising.

This is the perfect environment for marketers to build brand awareness by showing how their products and services can help consumers during this trying time. Adjusting messaging now may not lead to conversions immediately but it can leave a lasting impression that will lead to conversions down the road.

Facebook’s “hands-off” attitude towards Trump advertising might be backfiring…

Susan Collida advertising » blog post » business » community » digital » marketing » media » political » social media » technology » thinking » trendsTagged , , , ,

Mark Zuckerberg and Facebook have taken a “hands-off” approach to President Trump’s posts and ads They let the posts run as is.

In America we should never block or censor free speech welche netflix titel kann manen. However, we live in precarious times and regardless of where your stand politically or what your feelings on Trump, many of Trump’s posts are dangerous in our current social climate windows 10 verfügbare updates nicht automatisch herunterladen.

Other social platforms, such as Twitter and Snap Chat have toughened their stances on the President’s posts that contain misinformation or promote violence party musik kostenlosen. For example, in May Twitter began fact checking Trump tweets and have even posted an addendum to a tweet that called for military involvement against protesters that the President described as, “THUGS” jabra direct.

Twitter attached a statement to the end of Mr. Trump’s post saying that the tweet violated Twitter rules on glorifying violence. This is something any platform would do on a post that called for violence – including Facebook youtube downloaden kostenlos und einfach.

However, Facebook and Zuckerberg are simply posting the President’s comments as is and it may be backfiring.

As many companies begin social advertising again during the global pandemic how can I download the google play store. The pandemic hurt Facebook’ advertising revenues tremendously and they shouldn’t risk losing out on possible returning advertisers.

Many large companies such as Nike cut their daily Facebook and Instagram ad spending by more than $100,000 daily in June facebook app mac. Smaller companies are just starting to dip their feet into the social ad world again.

Now with Zuckerberg’s comments defending Trump’s freedom of speech in these precarious times, many marketing and advertising agencies are outright refusing to advertise on the Facebook and Instagram platforms as a protest where you can download right skirt. One digital company which relies solely on social advertising cannot, “continue to support a sick system with our funds.

There are many small companies the rely on Facebook and Instagram advertising for their businesses to thrive but they are still moving those dollars to other platforms filme herunterladen amazon pc. Platforms that are taking a “moral stance” in these dangerous times.

Now even some Facebook moderators have joined in on the criticism by penning an open letter to Zuckerberg opposing his policies to the President herunterladen. They claim those policies don’t fall in-line with those for the average Facebook user.

With advertisers spending their dollars cautiously, it might be wise for Zuckerberg to follow the lead of his competitors by adding an addendum to potentially dangerous posts. Even if they are from the President of the United States.

Marketing in The Age of the Coronavirus

Susan Collida advertising » business » community » creativity » inspiration » marketing » strategy » thinking » trendsTagged , , , , , , , ,

Another View

During this time of uncertainty amid the Coronavirus outbreak, many advertisers are pulling back their marketing efforts and taking a wait and see attitude herunterladen. This makes sense considering so many consumers are self-isolating and saving money and resources, save only for essentials from www.accumed.com/face-shield-with-glasses-1-count-for-sale.html powerpoint software free. However, there are other ways that brands should consider looking at marketing during the COVID-19 crisis – through social responsibility and brand loyalty lenses word downloaden 365.

Public Service

There have already been some decent Public Service Announcements urging people to practice social distancing (thanks Steph!) as well as messages urging people to stay at home during these uncertain times – Reddit co-founder Alexis Ohanian purchased a billboard in Times Square with a simple message, “Staying home means saving lives” herunterladen.

However, we should not be waiting for selfless celebrities and billionaires to encourage appropriate behavior that will help to curb the rise in COVID-19 cases with one-off messages bilder vom nokia handy herunterladen.

The greatest creative minds in the marketing and advertising world should be developing impactful, coherent strategic marketing campaigns that encourage the best personal and social behaviors that will help us fight this crisis guardian angel pictures for free. And they should be doing it now, before this crisis gets any worse.

Brand Loyalty

This will not only help serve the greater good, but it will also help build brand loyalty herunterladen. It may sound risky but this may just be the perfect time to show that your brand cares and matters. By doing so you may leave a lasting impression on consumers that can benefit both current and future sales simple image editing program for free.

According to a recent study, 42% of consumers still believe ads can change the world. During times of hardship and uncertainty people want support, reassurance, and entertainment from brands herunterladen.

Brands can create emotional bonds and build trust with consumers that will last far longer than the current pandemic. Their marketing should reflect consumer values and provide supportive, responsible messaging paper.io kostenlos herunterladen.

During World War II, Coca-Cola offered a bottle of Coke at just five cents to all service men wherever they are and at whatever cost to the company. This type of supportive messaging stuck with consumers long after the war and Coca-Cola remains the industry leader to this day.

Top of Mind

Those brands that deliver on these messages will see an unprecedented increase in consumer trust and loyalty while brands that cut-back on their marketing in these times may just fade from the consumer consciousness.

An example of this was seen during World War II. Many advertisers were cutting back on spending and marketing efforts during the uncertain time. One of which was industry leader Post Cereals. Kellogg’s seized the opportunity to develop and launch one of their most iconic advertising campaigns – Rice Crispies’ “Snap, Crackle, Pop”. Post gradually faded from the public consciousness and Kellogg’s took over as the industry leader and has remained there ever since.

Take Risks

During this unprecedented time of uncertainty and concern, it is time for brands to be bold. Brands should keep in mind that your consumers need you now more than ever. Promote important, responsible social messaging, build an emotional bond with consumers, and stay in their mind at a time when other brands are being seen less and less. It may sound risky now but the long-term benefits may just exceed anything you can imagine at this time.

Kroeger is teaming with Microsoft to revolutionize the way we shop!

Susan Collida advertising » apps » blog post » business » digital » marketing » technologyTagged , , , , , , , , , , ,

With the rise of Amazon’s Fresh service as well as app services such as Instacart, many consumers prefer to do their shopping from the comfort of their home word herunterladen 2013. Microsoft is set to launch new technology in two of Kroeger’s biggest stores in an attempt to bring shoppers back into the store.

The technology promises to personalize the shoppers experience, in the process making the experience much more bearable, while at the same time promising to increase Kroger associates’ productivity win 7 download kostenlos.

Here is how it works. Microsoft has created what they call EDGE (Enhanced Display for Grocery Environment) Shelf digital display system. The new digital display shelf will replace the traditional paper tags that we are used to seeing on the shelves apps für filme herunterladen. The digital display can communicate everything from pricing and promotions to nutritional and dietary information and even video ads.

This “digital price tag” gives Kroeger the ability to instantly change prices or initiate promotions across its stores web.de download online storage. This offers major advantages to Kroeger – the ability to restock immediately and undercut the competition’s pricing on the fly while at the same time saving employees time that would have been spent changing the tags by hand kostenlose wii spiele herunterladen.

The coolest part of this technology is that the shelves communicate with the customer’s smartphones allowing them to quickly fill their custom shopping lists and even saving them time at the check-out lines ikea map.

As a customer goes down the aisle and passes an item on their shopping list, a personal icon of the shopper’s choosing, appears on the digital shelf letting them know to grab the item wo kann ich call of duty modern warfareen. The shopper can then use their smartphone (or a Kroeger supplied handheld device) to scan the item, allowing them to bypass the checkout line. Once they have scanned in the item, the app then lets the shopper know where to go to find the next item on their list saving them even more time kaspersky kostenlosen vollversion chip.

The shelves and app also work together to let the shopper know of any available coupons as they make their choices. It can even assist with a shopper’s dietary concerns wie kann man eine youtube playlisten. For example, if a shopper is gluten-free and is looking for products that do not elicit a weight gain, the app will let the shopper know which products are best to use in their weight loss programs happy birthday bilder kostenlos downloaden.

The technology is absolutely amazing and if all of the parts work together seamlessly, it would absolutely revolutionize the way we shop for groceries – making trips quicker and easier. It also frees up associates to help you with any questions.

But will it work? The technology is as of yet to be tested in a real-world environment. Microsoft and Kroeger plan to test it in two major stores and if successful, promise to expand to other locations and stores. The technology might be confusing to seniors who are used to traditional shopping and even cutting coupons but this is not the market that Microsoft and Kroeger are looking to corner.

As great as this technology is, the same technology can easily be implemented into Amazon’s Fresh service with one major difference, the shopper still doesn’t have to leave their couch to go to the grocery store. This not only is appealing to millennials but also seniors who have trouble getting around. Another concern would be the cost of this technology, will prices rise as a result? If so, that may discourage shoppers.

One thing is for sure, if the technology works practically in the real-world, a trip to the grocery store will be an entirely new and very convenient experience for the shopper.

Voice Recognition Marketing

Susan Collida advertising » business » digital » digital assistant » marketing » social media » strategy » voice recognitionTagged , , , , , , , , ,

Voice recognition software is here to stay. It is estimated that within the next year and a half there will be over 1.6 billion digital assistants in use and by 2019 the voice recognition market will be a $601 million industry tiptoi software. In 2017, 1 in 4 shoppers used voice assistants in their holiday shopping and 40% of adults use voice search every day. What does this mean for marketers and how should voice recognition software change your digital marketing strategy weihnachtslieder für kinder kostenlos downloaden?

As a marketer the first thing you need to understand about voice recognition and voice search technology is how people use it. The way people search via voice and text are much different stardoll herunterladen. Traditional text searches use short, specific keywords such as, “Italian restaurants LA”. However, when using voice search, users tend to be much more conversational in nature klavier spiele zum herunterladen. For example, “Tell me the best Italian restaurants near me”.  This becomes very important to note and the main reason why businesses are using SEO to build a stronger presence online tonie lieder kostenlosen. If you’re a small business or even an solopreneur, you could go global with your SEO. If you have not begun using the SEO process to market your business, you can see here to find more info on it and see why using SEO can most definitely be beneficial for your business.  Smart marketers should adjust to long-tail keywords that follow the natural rhythm and flow of language instagram story bild herunterladen.

Voice relateded searches are 3 times more likely to be local in their intent. For example, the majority of Americans are using their digital assistants to get phone numbers, directions to, and hours of operation of a local business hochzeitsmarsch herunterladen. Be sure to include location cues in your keywords. Take the help of an ip finder to do so. Now more than ever, it is important to make sure your business listings on sites such as Google My Business, Bing, Yelp!, and Apple Maps are as up-to-date, accurate, and complete as possible skype für macbook herunterladen.

 

Because voice recognition searches are more conversational in nature, they tend to be longer and more detailed. This is huge advantage to marketers looking to harness these technologies because the consumer’s intent becomes much clearer herunterladen. Voice recognition technology and voice searches specifically, offer a wealth of new data on important info such as habits and preferences and the more you know about your audience the more targeted your marketing message can be microsoft office 2010 professional plus 64 bit kostenlos.

 

Digital assistants have already begun to change the way we interact with the traditional search engine platform and this trend doesn’t show any signs of slowing down. It is up to marketers to learn how to best utilize the benefits of these technologies to their advantage and those who do quickly will reap the benefits.

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Social Media Roundup: Six Degrees of Kevin Bacon

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

This past week had the usual run of viral videos featuring Beyonce and clever cats, but there was some interesting news as well. We’ll cover both the newsworthy and the purely viral in this week’s social media roundup spiel spiele zum herunterladen!


YouTube may be looking into creating a kids-only site, says Mashable herunterladen. The site already has safety features to protect younger viewers, but they’re not 100% foolproof. A kids-only site could be just what parents need, given the, er, adult popularity of some children’s shows, such as “My Little Pony: Friendship is Magic.” It won’t erase the need for careful monitoring and safety features, but it’s a good start, if it comes to pass herunterladen.


A very informative study done by Fox, Twitter, and the Advertising Research Foundation shed some light on the dynamics between Twitter and television consumption herunterladen. Click over to Mashable to get the full details, but the long and short of it is that there is, in fact, a direct link between a show’s activity on Twitter and viewers’ actions, although not in the way you might expect windows designs herunterladen. The study reveals that the most influential proponents a show can have are the on-air talent, whether it be an actor or a host of a reality show. That being said, the more active a show’s brand is on Twitter, the more likely viewers are to make an effort to watch the show, and the more likely they are to take action on advertisements, especially if they are closely tied into the show’s activities herunterladen.


On the viral side of things, frequent flier Jimmy Fallon teamed up with Kevin Bacon to celebrate the 30th anniversary of Bacon’s dance classic, Footloose gg. Fallon announced that NBC had made dancing on “The Tonight Show” illegal, and that did not sit well with Bacon. What follows is a brilliantly choreographed homage to Footloose, proving that Bacon (and his dance double) has still got it skype kostenlos downloaden deutsch windows vista. Click here to see the full video, and prepare for some serious 1980’s nostalgia anno 1701 download vollversion kostenlos.

Finally, just because we’re so excited for the return of “Game of Thrones” and because we like their social media efforts so much, check out some of the awesome fan art being sold on Etsy herunterladen. The dragon egg necklace in particular is really hard to resist.

A Love Letter to Social Media: Denny’s

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » strategy » viralTagged , , , , , , , , , , , , , , , ,

We’ve focused before on brands doing well on Tumblr, but the last brand we expected to find rocking the social media world was diner chain Denny’s photo editor. When you think of Denny’s, you probably think of white ceramic coffee mugs, Formica tables, and red vinyl booths–decidedly not hip. Nevertheless, thanks to a young, up-and-coming marketer from Gotham Inc., Denny’s is taking Tumblr by storm fack ju göhte download.


Denny’s already had an effective presence on Facebook and YouTube, being named one of the most responsive brands on Facebook, but to break into Tumblr, Gotham Inc., a New York-based firm, hired twenty-something Amber Gordon to take over Denny’s social media strategy kostenlos computerspiele downloaden vollversion. And the move paid off. Gordon’s take on social media, especially where Tumblr is concerned, is to be as authentic as possible. “I was hired to use the social networks as I would my own vlc player android deutsch kostenlos. That’s our strategy, having that diner feel. You’re just happy to be there. We’re trying to show that we’re the same thing, but on social downloaden netflix op ipad. It’s not supposed to be advertising in your face,” Gordon told the Daily Dot herunterladen.
By combining strategically placed .gifs with humorous content, Gordon has created a huge Tumblr following, with users even “shipping” an anthropomorphized Denny’s with another restaurant chain spotify lieder herunterladen geht nicht. What we can learn from Denny’s Tumblr triumphs is that the best strategy for social media is to cut back on strategy and punch up on authenticity. Be current romme downloaden. Be funny. Be real.

Muppets and McDonalds and Netflix, Oh My!

Susan Collida advertising » apps » arts and culture » business » community » creativity » inspiration » media » promotions » sports » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , , , ,

There have been some surprising developments on the Internet in the last week, from Muppet selfies to what some are calling the end of Net Neutrality herunterladen. Let’s take a look.


We’ve blogged before about the Muppets and their awesome use of social media, but they’re taking things to another level by joining Instagram, the popular photo-sharing (and enhancing) network herunterladen. In the run-up to their next film, coming out in March, they’re even having the evil Moopets take a selfie or two. What makes the Muppets’ social media efforts so charming is a combination of skill and savvy, along with the cuteness and wit that comes with any Muppet production herunterladen. The takeaway here is to find what makes your business or product special, and then use social media to showcase that.


In other social media news, McDonalds has joined SnapChat herunterladen. The fast food giant is using the infamous photo and video-sharing site to generate excitement for their soon-to-be-announced new sandwich, with the help of Lebron James brigitte. The move seems to be working, as the account has garnered thousands of fans in just a few days. The reason the account has taken off is partly due to James’s star power, but also because McDonalds is creating a sense of mystery and excitement by teasing tidbits of information leading up to the product launch steuer app herunterladen.


Finally, you’ve probably heard about Comcast’s deal with Netflix, which many have called the end of Net Neutrality as we know it musik streamen oderen. Mashable has a great piece detailing what the move actually means, and it’s not what you might think ritter spiele pc kostenlosen.

What other social media news blew you away this week? Hit the comments to let us know.

Get Excited! It’s Super Bowl Sunday!

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » sports » strategy » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , , , , , , , , ,
movies from the internet

This weekend is Super Bowl Sunday, the biggest day of the advertising year. To help you get excited, we’re going to do a roundup of the ads we’re most excited to see spyro pc kostenlos. Then, next week, we’ll take a look at which ads were actually the coolest and most effective.


Kia channels The Matrix: http://mashable.com/2014/01/28/kia-superbowl-ad-matrix/


Guinness inspires with an Olympic-themed disappearing ad: http://mashable.com/2014/01/29/olympic-twins-guinness-ad/


Toyota turns to Terry Crews and the Muppets: http://mashable.com/2014/01/28/muppet-crews-toyota-ad/


Budweiser tugs at the heart strings: http://mashable.com/2014/01/29/budweiser-puppy-love-super-bowl/


Squarespace brings the Internet to life: http://mashable.com/2014/01/27/squarespace-super-bowl-ad/


In other Super Bowl news, Bud Light has bought most of the searches for Super Bowl ads: http://mashable.com/2014/01/27/bud-light-super-bowl/


And lastly, 61% of Internet users will share Super Bowl ads on social media: http://mashable.com/2014/01/29/super-bowl-ads-infographic/

Hit the comments and tell us your favorite herunterladen!

2013 Year in Review

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » sports » thinking » trends » viralTagged , , , , , , , , , , , , , , , , , ,

As 2013 winds down, let’s take a look at some of the best viral marketing and content of the year.


First, as you may have noticed, Will Ferrell’s Ron Burgundy character was everywhere this year, promoting Anchorman 2 herunterladen. The character did everything from auto ads to interviewing Broncos star Peyton Manning. Whether you love him or hate him, you can’t deny that the Burgundy campaign was effective herunterladen.


Next, Century 21 created a fantastic campaign to sell Walter White’s Albuquerque home in the wake of Breaking Bad’s departure herunterladen. They made a fake Craigslist ad and set up a phone line where a Century representative congratulates the user on their great taste ustream herunterladen.


Finally, Grumpy Cat. That frowny-faced cat is everywhere! What started as a cute internet meme became a lucrative merchandising machine for the cat’s owners, with calendars, t-shirts, and television appearances galore microsoft word kostenlos macen. Who could resist that face?


We hope your 2013 was fantastic and that your 2014 will be even better play for free clash of clans! Happy New Year!

Uh Oh Spaghetti-O

Susan Collida advertising » business » community » media » thinkingTagged , , , , , , , , , , ,

Pasta company Barilla came under fire this week due to the political opinions of its CEO, Guido Barilla, who said that his company would only show the “classic family” in their advertising, and that anyone who didn’t like it could feel free to eat another pasta brand herunterladen. This has lead to a boycott by gay rights groups all over the world. In response, competing company Garofalo has come out with an ad reading “We don’t care with whom you cook pasta t online browser 7.0 kostenlos. The important thing is that you cook it al dente!”



Whichever company you think has the right political idea, you can’t deny that Garofalo has the right advertising idea album von icloud auf mac herunterladen. Offending a large chunk of your customer base, even in order to ingratiate yourself with another part, is usually a bad idea. Garofalo is being smart by using welcoming advertising to scoop up the disgruntled consumers who ditched Barilla www.apple.de/itunes/download kostenlos.

There are two main takeaways from this situation. First, keep your personal opinions out of your business life. That should be common sense, but apparently not windows internet explorer 11 kostenlos downloaden. Second, make an effort to welcome all potential consumers, and reflect that in your advertising. Enjoy your pasta!

Susan Collida apps » business » creativity » inspiration » media » technology » thinkingTagged , , , , , , , , ,

Uber-popular video-streaming website Netflix just made a major upgrade to their user experience hoe motorroutes downloaden garmin. After much teasing, Netflix has released its new Profiles feature, which allows up to five people to share a Netflix account, which basically means that you can watch and rate whatever you want without messing up your roommates’ preferences ab herunterladen. Each profile will also have its own Recently Watched list and Instant Queue.


The new feature will be available for subscribers using the following platforms, according to Mashable: “the website, iPad, iPhone, PlayStation 3, Xbox 360, Apple TV and newer Smart TV’s and Blu-Ray players.” By making Profiles accessible from just about any device, Netflix is drastically improving their usability; it will be much easier for users to find what they’re looking for and to stumble across content they might like instead of getting a barrage of untargeted recommendations because somebody’s little sister watched “My Little Pony: Friendship is Magic.”


Check out this video of Eddy Wu, Netflix’s director of product innovation, explaining Profiles and other upgrades, such as Facebook integration 3 ds spiele kostenlos downloaden.

Netflix Profiles

What other upgrades could Netflix make to improve their user experience wo kann man word kostenlos downloaden? Tell us in the comments!

A Love Letter to Social Media: Home Depot Hacks

Susan Collida advertising » arts and culture » business » community » inspiration » promotions » strategy » trends » viralTagged , , , , , , , , , , , ,

Home Depot is next on our list of companies doing community outreach well. They’ve started posting on a hashtag called #HDHacks, showcasing cool and unusual stuff you can do with Home Depot products kostenlos dvd brenner herunterladen. The most recent is a tutorial for Giant Jenga, which is exactly what it sounds like. Find the tutorial here in the Home Depot online community herunterladen.


The reason this campaign works is that the brand is using their own products to show their users a good time word design herunterladen. This gets people using the online community, but more importantly, it gets them buying the Home Depot’s products. Home Depot is also doing a great job of taking charge of an existing hashtag and using it to promote their product free antivirus programs to download. Finally, they’re seeding it throughout their social presence, everywhere from Twitter to Tumblr herunterladen. By meeting their users where they hang out, Home Depot is maximizing their chances of getting eyes on their advertising, and hence their chances of purchases, a goal any brand can and should emulate elster certification.

Falling Skies Gets Social

Susan Collida advertising » arts and culture » business » community » media » technology » thinking » trends » viralTagged , , , , , , , , , , , , , , ,

Alien invasion thriller Falling Skies is getting social—really social apple mailen. During their premier on Sunday, they’re running a Twitter campaign based on which hashtag their users pick: #aliens or #resistance. By tweeting one of the hashtags, a user is instantly immersed in the world of their chosen army, using graphic novel-style artwork webex kostenloser download. They can get an avatar based on their user picture (or another image) or pick one readymade. Head over to Mashable to get a peek at the artwork whatsapp kostenlos herunterladen auf laptop.

After the premier, the network will tally up the number of tweets with each hashtag and the winning side will take over the show’s Twitter profile, using more artwork iphone xr app herunterladen. The hashtags will also be plugged during each episode. Finally, the winners will be featured in a video to promote the show.

TNT and Falling Skies have done two things really well super mario spiele gratis herunterladen. First, they are creating an immersive experience for their fans. By creating a campaign that depends on the users, they truly make their viewers part of the action herunterladen. Second, they reward the fans, in this case with artwork. Not only does it make the fans feel special, it provides free advertising that users are proud to display probleme beim herunterladen von elster. Not an easy combination to achieve, but an effective one.

HootSuite on Hotels

Susan Collida advertising » business » community » inspiration » strategy » technology » thinkingTagged , , , , , , , , , , , ,

HootSuite has a great blog post up this week about how hotels can use social media, but we think the advice bears repeating for any type of business music maker kostenlos herunterladen. Read on for our analysis of their advice.

1. “Take customer service to the next level, by listening to online conversations, then being proactive.”

This is definitely good advice for hotels, but it really does apply to everyone van youtube for free. Pay attention to your customers, just as you would if they were standing right in front of you or talking to you on the phone. Really listen to what they’re saying kann man bei amazon prime filme herunterladen. Do your best to anticipate problems and capitalize on successes. By doing so, you can turn a customer’s negative experience and turn it into a rave review herunterladen.

2. “Offer clients value and engagement, and see your sales grow. Become a thought-leader in your industry by using social media.”

Keep it customer-centric sims 4 mods herunterladen mac. Put yourself in a position to provide valuable information to your clients. Like the example in the blog post, be a concierge, meeting and anticipating customer needs while providing excellent value rambo 5 kostenlosen. The better you are at what you do, the better your ROI will be.

3. “Use social media for targeted marketing and building new business relationships.”

Use your analytics tools to find out where your clients are hanging out, then join the conversation videoen van youtube naar pc. Talk to influencers. Show them you’re listening. They’ll be happy to tell you what their needs are and how you can meet them. This gives you an opportunity to up your customer service ratings AND create new advertising avenues skat 2000 free of charge. You don’t have to be a hotel to know that that is just good business.

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Summary:

HootSuite has a great blog post up this week about how hotels can use social media, but we think the advice bears repeating for any type of business xbox musik herunterladen.

Like the example in the blog post, be a concierge, meeting and anticipating customer needs while providing excellent value.

This gives you an opportunity to up your customer service ratings AND create new advertising avenues herunterladen. You don’t have to be a hotel to know that that is just good business.

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B2B Marketing

Susan Collida advertising » business » community » inspiration » media » strategy » thinkingTagged , , , , , , , , , , , ,

Here at Nostrum, we pride ourselves on our insatiable appetite for all things digital. After all, that’s where the world is moving, and we‘ve always been one step ahead of the pack coole spiele zum downloaden. But if you really want to know what drives us wild, it’s the data. The stats, figures, numbers driving the best and brightest B2B and B2C marketing campaigns outlook web app download for free.

And we’ve uncovered a real treasure trove of statistics from a fav marketing site: hubspot. This link provides a great list highlighting marketing statistics that actually matter spss 24 download for free. And at the top you’ll find SEO, which is a piece of the puzzle that marketers often overlook. SEO is the bread and butter for most B2B executive decision makers, who, if they don’t know the answer to something, will simply look it up on Google mozilla firefox german free windows 8.1. Often, keywords are the start of the decision journey for these decision makers, and a marketer would be remiss not to consider this when determining their company’s  online marketing efforts word 2013 trial.

Hubspot offers the following key SEO-related stats:

  • 61% of global Internet users research products online exfat. (Interconnected World: Shopping and Personal Finance, 2012)
  • Worldwide, we conduct 131 billion searches per month on the web playerunknown's battlegrounds kostenlos downloaden deutsch. (Comscore, January 2010)
  • 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)

Next on the hit parade: Blogging index für inklusion herunterladen. Blogging has been found to be particularly useful in establishing a company and its execs as industry thought leaders – a tactic that goes a long way in attracting business for both B2C and B2B iphone mails komplett herunterladen. Stats that speak to this:

  • Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog pdf software herunterladen. (HubSpot State of Inbound Marketing, 2012)
  • Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)
  • The global population of blog readers keeps growing. (eMarketer, August 2010)

And, well, you know how we feel about social media and the power it has to transform the marketing landscape, particularly when used as part of a cross-platform media campaign. We believe, and our research confirms, that social media—when used to strategically target a specific audience segment—is a key component of B2B and B2C marketing efforts. And when it comes to B2B, you’ll want to research the online activity of those decision makers whose business you’re after. Identify the top five sites they frequent and then approach those sites about traditional display ads and native advertising.

Here’s what hubspot has to say in support of social media:

  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)
  • The majority of marketers (59%) are using social media for 6 hours or more each week. (Source: Social Media Examiner)
  • 83% of marketers indicate that social media is important for their business. (Source: Social Media Examiner)

A Love Letter to Social Media: Game of Thrones Part II

Susan Collida advertising » arts and culture » business » community » creativity » inspiration » media » promotions » thinking » viralTagged , , , , , , , , , , , , , ,

We’ve already written a love letter to HBO ’s social media for Game of Thrones foto's google plus downloaden. The third season of the fantasy smash just started, and the folks behind the show’s Twitter feed are kicking it off with a bang rekordbox software downloaden. They always tweet and retweet relevant content about the Game of Thrones universe, but this past week, they’ve been encouraging social media activity by running a sweepstakes at tweetwhatisyours.com, where a certain number of tweets with the #GameofThrones hashtag unlocks prizes, ranging from a promotional sigil box to a trip to Belfast spider solitaire kostenlos spielen ohne download. The effort was so successful that the top prizes were unlocked in a matter of hours.

So why was this campaign so successful? It’s a pretty simple equation: quality content + enticing incentives = motivated fans how can I download youtube movies. First, make something your users will actually care about. Second, give them a reason to talk about it (a positive one, please). Then step back and watch the fireworks nextcloud android download failed. Given a good reason, fans will take over the brunt of the conversation themselves and all you have to do is moderate.

CompaniesLocations & natural formationsWebsites

Summary:

The third season of the fantasy smash just started, and the folks behind the show’s Twitter feed are kicking it off with a bang herunterladen. They always tweet and retweet relevant content about the Game of Thrones universe, but this past week, they’ve been encouraging social media activity by running a sweepstakes at tweetwhatisyours.com, where a certain number of tweets with the #GameofThrones hashtag unlocks prizes, ranging from a promotional sigil box to a trip to Belfast herunterladen.

It’s a pretty simple equation: quality content + enticing incentives = motivated fans.

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Oreo vs. Kit Kat

Susan Collida advertising » business » community » creativity » inspiration » media » strategy » thinking » viralTagged , , , , , , , , ,

A lot has been written on Oreo’s mad social media skills, but this week they got a run for its money, from none other than Kit Kat ratespiele kostenlos downloaden. Twitter user Laura Ellen tweeted that she loved both brands, citing her love of chocolate, and @KITKAT responded with this picture:

View image on TwitPic website

By inviting Oreo to a game of tic-tac-toe, Kit Kat showed off their playful side while engaging both Laura Ellen , their competitors, and a host of followers visio 2016 herunterladen. However, Oreo gave as good as they got when they responded with this:

View image on Twitter

and a tweet saying “Sorry, @kitkat, we couldn’t resist…”

Oreo showed polite respect for their competitor’s brand, which is almost always better business than bashing them, but they also demonstrated the same puckish spirit and self-awareness that has made the brand so wildly popular on social media in the last couple of years filezilla for free.

So what can small businesses do to utilize these same techniques? Well, first of all, listen to your customers. None of this would have happened if Kit Kat hadn’t been paying attention to their @ replies herunterladen. Second, engage with your customers in constructive, helpful ways. Both brands’ responses prompted Laura Ellen to tweet “OMG AM I IN HEAVEN”, and you can’t go wrong when you make a customer’s day chip youtube videosen. Third, and most importantly, keep it tone-appropriate. Both Oreo and Kit Kat kept it light, playful, and complimentary, much more effective strategies than being adversarial or unresponsive microsoft teams app herunterladen. If you exercise some common sense on what to say and what not to say, you’ll do just fine.

PeopleWebsites

Summary:

A lot has been written on Oreo’s mad social media skills, but this week they got a run for its money, from none other than Kit Kat herunterladen. Twitter user Laura Ellen tweeted that she loved both brands, citing her love of chocolate, and @KITKAT responded with this picture:

Both Oreo and Kit Kat kept it light, playful, and complimentary, much more effective strategies than being adversarial or unresponsive herunterladen.

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There’s Always Room for Jello

Susan Collida advertising » business » community » creativity » inspiration » media » promotions » strategy » thinking » viralTagged , , , , , , , , , , , , , , ,

Today’s lesson in how to excel at social media is simple: pay attention. Jello’s social team is going to be getting a big pat on the back today because they were watching Twitter, saw @WilliamShatner tweet about Jello, and sent him a package of pudding with promotional materials for their Pudding Drop event (part of their “Fun Things Up” campaign) video von website herunterladen ohne programm. Now in return, Jello gets a free social media boost from Shatner and his legions of followers. One little package of product, one huge advertising boost pdf writer kostenlos herunterladen.

So how do you apply this to your own business? Use your favorite social media monitoring software to track keywords, and pay close attention to your most active users writing scribbals for free. Watch for opportunities to do something nice for them, and then let the product speak for itself. Trust us. It will pay off. Maybe not in Shatnerian levels at first, but your customers will love you for it herunterladen.