Category: blog post

Are you polling your followers?

Susan Collida blog post » business » community » creativity » digital » engagement » Facebook » Instagram » marketing » media » polls » social media » strategy » Twitter » uncategorizedTagged , , , , , , , , , , , , , ,

Online polls have been a great tool used by Bloggers going back many years. Of course, comments are a fantastic way to get feedback from your users but polls are unique in that they allow users to get specific feedback on questions they pose. So, if you want to know what your followers think about a particular subject, just ask them. In addition, polls are a simple way for users to engage with your content, making them very popular, thus boosting your engagement website program.

Thanks to WP-Polls and similar WordPress plug-ins, bloggers have been using this tactic for many years. WP-Polls offers some unique features that make it one of the best options for WordPress websites:

 

  • Allows user to select multiple answers
  • The ability to a start and end date
  • Customizable poll templates to select from
  • Access to stats/analytics
  • Tracks and monitors IP addresses (so no one can “cheat” by voting multiple times)

 

Polls have been a useful tool for bloggers for more than a decade and social media platforms took notice. These platforms know that marketers are always looking to boost audience engagement and collect specific user data and integrated audience polls are now a feature on all major social media platforms google play music songs herunterladen.

I will take a look at each of the “Big 3” platforms’ integrated poll tools and explain how you can make the most out of them.

Instagram

IG rolled out their poll integration in 2017 and did so in their most popular feature – IG stories.

Polls are placed in the form of interactive stickers that users can add to a story’s already engaging, visual content. Although you are limited to two responses, it is a great way to obtain feedback on the visual content in a story hugo kostenlos downloaden für pc. There are also many different design options to make these poll stickers visually exciting.

A great way to make the most out of IG polls is to involve your audience in the content of the poll. Users are likely to engage with the content if they feel they played some kind of role in its creation. They are also very likely to engage with future content

I would avoid market research and general topics when using IG polls herunterladen. The Instagram platform lends itself better to fun, visually oriented polls.

 

Facebook

Facebook was quick to follow Instagram in providing polling tools. Unfortunately, you are once again limited to only two responses. However, they offer unique features such as incorporating both images and GIFs into your polls musik von youtube auf itunesen. I strongly suggest users take advantage of these features to make their polls more appealing, they will see a much higher response rate overall.

Facebook does have third-party apps that work with the platform, allowing users to have multiple answers/choices. These more in-depth polls can be an extremely helpful for businesses and marketing research purposes.

 

Twitter

Twitter accounts could always conduct polls in the early days – sort of. Users have long had the ability to track responses to tweets, uses of their hashtags and their re-tweets. However, it wasn’t until 2015, when Twitter first introduced an integrated poll tool, that allowed users to fully take advantage of the benefits of polls.

Twitter tapped into the overall appeal of the platform by making the polls easy to take part in through a simple click. The designers also kept the way that users consume & digest information on Twitter in mind when designing their poll integration. They realized that users take in data quickly by scrolling through small, short tweets that catch their attention. Accordingly, they designed polls that are clean, light on text and provided a way to grab users’ attention visually, through the use of emojis.

Accounts can create appealing, sleek looking polls with up to four responses. The built-in option for multiple answers allows users to ask more detailed and specific questions allowing businesses a simple way to conduct useful market research.

 

Summary

A recent study found that posts with polls/questions are one of the top post types in generating high engagement numbers. This is because polls are simple to set-up and simple to respond to. Users are likely respond and since that response is the answer to a specific question, that info is always helpful

Explore the features of the poll tools for each platform and see which works best for your needs, keeping in mind that each platform has benefits and drawbacks. For example, while polls can have more answers on Twitter, which helps users gather specific data, users cannot include images or video in the voting options. If the visuals are key to the question and visuals are an important part of the data being collected, Instagram might be a better option.

The good news is, if you get a bit creative, you might be able to adapt the same poll to work well on all three of the major platforms – after some tweaks.

As always, keep track of your results and data and incorporate it into future polls. (i.e. which method had the highest engagement rate).

If you are already utilizing polls on your social accounts, let me know which platform works best for you and why.

If you aren’t already taking advantage of this useful tool, start polling your followers, I think you will be surprised at the high engagement numbers and find the feedback very useful.

Digital & Social Advertising Success During a Pandemic

Susan Collida advertising » blog post » business » COVID-19 » digital » marketing » social media » strategy » trendsTagged , , , , , , , ,

During any economic downturn the first budget that many companies cut is generally the marketing budget 3d konstruktionsprogramme kostenlos downloaden. However, today’s economic downturn due to COVID-19 is a different animal. Unlike a typical recession, this time consumers are still consuming and interacting with brands herunterladen. While it makes sense for certain retail and travel industries to cut their spending, other companies should consider redoing their marketing strategy so that it makes sense in today’s environment gif bilder herunterladen.

With many more people spending time at home consuming digital media, it makes sense for many advertisers to turn to digital and social advertising to drive sales and build their brands whatsapp herunterladen ohne google. It is especially important with traditional consumers who would normally go out to make their purchases are at home and doing their shopping online. Marketers need to direct their campaign to address the needs of consumers especially addressing their concerns as it relates to COVID-19 simulator pc games for free.

Another important point to note is the metrics used to measure the success of campaigns. Traditionally, conversions have been a key metric that marketers have used to measure the success of their digital and social campaigns herunterladen. In today’s environment marketers’ need to focus more on metrics such as brand awareness and engagement.

People have a lot more time on their hands but they are not necessarily making purchases, they are more or less browsing kostenlose musik zum herunterladen. Campaigns, in turn, need to refocus their direction from selling to educating consumers about what makes your business or product different and valuable jokes to.

Consumers are at home, practicing social distancing, and becoming more and more fearful when bombarded with news of the corona virus. Marketers need to focus on how their products and services can make the consumers’ life better leo kostenlos downloaden. If marketers are able to do this, the consumers will remember them long after the current pandemic has ended and they will be there to support those companies when they have the means to do so klöppelbriefe kostenlos herunterladen.

In today’s climate, it is important to be helpful to consumers. It may not be necessary for companies to cut their marketing efforts but to simply adjust the messaging and the goals of their campaigns. Online conversions may have dropped, but reach and engagement has increased with many users commenting, sharing, and reacting to social advertising.

This is the perfect environment for marketers to build brand awareness by showing how their products and services can help consumers during this trying time. Adjusting messaging now may not lead to conversions immediately but it can leave a lasting impression that will lead to conversions down the road.

Facebook’s “hands-off” attitude towards Trump advertising might be backfiring…

Susan Collida advertising » blog post » business » community » digital » marketing » media » political » social media » technology » thinking » trendsTagged , , , ,

Mark Zuckerberg and Facebook have taken a “hands-off” approach to President Trump’s posts and ads They let the posts run as is.

In America we should never block or censor free speech welche netflix titel kann manen. However, we live in precarious times and regardless of where your stand politically or what your feelings on Trump, many of Trump’s posts are dangerous in our current social climate windows 10 verfügbare updates nicht automatisch herunterladen.

Other social platforms, such as Twitter and Snap Chat have toughened their stances on the President’s posts that contain misinformation or promote violence party musik kostenlosen. For example, in May Twitter began fact checking Trump tweets and have even posted an addendum to a tweet that called for military involvement against protesters that the President described as, “THUGS” jabra direct.

Twitter attached a statement to the end of Mr. Trump’s post saying that the tweet violated Twitter rules on glorifying violence. This is something any platform would do on a post that called for violence – including Facebook youtube downloaden kostenlos und einfach.

However, Facebook and Zuckerberg are simply posting the President’s comments as is and it may be backfiring.

As many companies begin social advertising again during the global pandemic how can I download the google play store. The pandemic hurt Facebook’ advertising revenues tremendously and they shouldn’t risk losing out on possible returning advertisers.

Many large companies such as Nike cut their daily Facebook and Instagram ad spending by more than $100,000 daily in June facebook app mac. Smaller companies are just starting to dip their feet into the social ad world again.

Now with Zuckerberg’s comments defending Trump’s freedom of speech in these precarious times, many marketing and advertising agencies are outright refusing to advertise on the Facebook and Instagram platforms as a protest where you can download right skirt. One digital company which relies solely on social advertising cannot, “continue to support a sick system with our funds.

There are many small companies the rely on Facebook and Instagram advertising for their businesses to thrive but they are still moving those dollars to other platforms filme herunterladen amazon pc. Platforms that are taking a “moral stance” in these dangerous times.

Now even some Facebook moderators have joined in on the criticism by penning an open letter to Zuckerberg opposing his policies to the President herunterladen. They claim those policies don’t fall in-line with those for the average Facebook user.

With advertisers spending their dollars cautiously, it might be wise for Zuckerberg to follow the lead of his competitors by adding an addendum to potentially dangerous posts. Even if they are from the President of the United States.

Augmented Reality – The Future of Advertising?

Susan Collida advertising » apps » Augmented Reality » blog post » creativity » digital » marketing » media » technologyTagged , , , , ,

 

Media is constantly changing, adapting, and shifting. Think about it. Television has evolved into digital streaming. Radio has become podcasts. These shifts in the way we consume media ultimately dictate shifts in the way we marketers advertise our products download the races for free in full version. Gone are the days of billboards and newspaper print ads. Technology has dictated a major change in advertising. Programmatic advertising has become the norm. What is the next major shift in advertising? Many believe it is Augmented Reality.

 

Augmented Reality, or simply AR, has been as buzzword in the industry for several years now alle fotos aus der cloud herunterladen. It became all the rage in gaming with the advent of Pokémon GO and it has now expanded far beyond the world of gaming into marketing and advertising efforts.

 

The AR medium is almost boundless however there are still several unique challenges. The purpose of advertising is to provide contextual information 4k filme downloaden. But delivering all of the “must have” reasons to purchase a product within the confines of a :30 second spot or within a few lines of copy is a challenge that has been facing advertisers since the first newspaper advertisement ran back in the day.

 

AR is the perfect solution. In the digital age many consumers are faced with information overload. This makes retaining information provided in short advertisements very challenging adobe schrift herunterladen. Augmented reality provides a medium which delivers information in easily understandable (and often fun) formats that allow for high recall. AR can provide large amounts of information into small snippets that are easy to see visually and consequently easy to understand. For example, you can point your phone towards a store or restaurant and instantly get reviews or product information.

 

Recently advertisers have developed campaigns using AR that “places” the user into the experience creating engagement downloaden van ebook. For example, to promote The Walking Dead’s new season, bus stop shelters were taken over showing images of zombies attacking. This provided the user with an immersive experience that provided a digital experience in a real-world environment. This engaging experience results in the user paying close attention, getting “hooked”, and retaining the info in the advertisement.

 

The excitement of this engaging experience is so high that users want to experience it again wie kann ich youtube liederen. Another great example is Burger King. Using the Burger King app, users were encouraged to point their phone at McDonald’s advertisements and “burn them”. After the competitor’s ad was “burned” a coupon for a Whopper was revealed underneath. This allowed Burger King to piggy-back onto the budget of their main competitor and use their own ads against them, so to speak labyrinth.

 

There really are no limits as far as creativity is concerned. The limits to AR are found in the technology. At this point an AR campaign such as the Burger King example is limited to a mobile application. The user must first download the Burger King app to participate in the campaign. Getting users to take the step of downloading the app beforehand is a challenge in itself and would require its own marketing pc spiele seite zum downloaden.

 

Another challenge is the limitations of the users’ hardware. Obviously, users want an AR experience with the most breathtaking graphics and features, so advertisers are inclined to design as such. Unfortunately, this requires the user to have the most up-to-date hardware (phone) and operating systems.

 

The development process is another significant challenge in AR advertising vavoo gratisen. To create a visually stunning and engaging AR experience, special software and extensive coding is often required. This process can eat up a large portion of your budget in itself. Luckily platforms such as Facebook have already started building AR features into their ad platforms. Facebook’s Spark AR engine allows users to incorporate AR effects into their campaigns through their demo targeting platform node.dll. Users can “try on” sunglasses or makeup up by using AR to superimpose the products onto their photos.

 

All of the elements are there for Augmented Reality to become the next big thing in advertising with the main issue being that we are not all in the same shared digital space throughout the day and we are limited by our hardware. Once the infrastructure catches up, AR advertising might just replace digital out of home ads and television spots completely.

 

Facebook is considering giving a thumbs down to “likes”

Susan Collida advertising » apps » blog post » marketing » media » social media » technology » trendsTagged , , , , , , , , , , ,

 

Facebook is considering making a significant change to their popular social platform. Beginning today in Australia, the company has begun hiding the number of “likes” appen voor mac.

Instead of seeing “Jane Doe and 20 others” like your post, users in Australia now simply see “Jane Doe and others”. But why the change to the long-standing practice of “counting likes” windows 7 installationsdateien herunterladen?

Facebook is responding to feedback they have received from mental health and well-being experts. The company believes the change will encourage users to interact with posts in more constructive ways gratis browsers downloaden.

Experts believe too many users are focused on the validation they receive from a high number of “likes”. Experts also feel that receiving a relatively low number of “likes” on a particular post can result in feelings of anxiety, loneliness, and even depression in certain Facebook users, according to this article from Observer the CBD oil can help you reducing these symptoms wie kann ich 2 mal die gleiche app herunterladen.

While this may be true, Facebook needs to ask themselves how this change will affect the Facebook platform itself.

For many users, counting the number of “likes” represents validation from their peers kostenlosen mediaplayer herunterladen. A high number can even result in hit of dopamine to the brain which results in pleasure.

Removing the number of “likes” may or may not result in more “constructive interactions” appsen macbook. It may in fact, result in less interactions. By removing the main catalyst for using and interacting with the site, Facebook may find their number of users decrease herunterladen. A number which has been on a steady decline in recent years.

A 2019 study revealed that an estimated 15 million fewer people use Facebook than they did just two years ago excel 2007 for free german. The biggest drop being in the coveted 12-34 age demographic, however the decrease is seen across the board.

This decrease in users can be attributed to Facebook’s social privacy woes and continued breaches of users’ trust, the fact that many consider the site to be overrun by advertisements, and of course the dreaded “fake news” phenomenon herunterladen.

The good news for the company, many of these users are not leaving Facebook completely but instead, flocking to the Facebook owned platform Instagram netto app herunterladen kostenlos. It has become clear that Instagram is the “hip” social media platform of choice for the younger generation of social media users. It is rivaled (just barely) by competitor Snapchat.

The bad news is that they have already begun testing the idea of removing the number of “likes” from Instagram as well in several countries, which has increased the number of people having crisis and anxiety, if you are one of those we recommend you to read this article of Discover about how the CBD can help you reducing the stress caused by this situation.

Facebook may be hoping to inspire more constructive interactions and may have the users’ best interest in mind, but they may be shooting themselves in the proverbial foot – driving users away from the platform, which is already losing users at a record pace.

If they make the same change to Instagram, that platform may no longer be perceived as the “hip” social platform of choice among the younger generations and users may end up flocking to Snapchat or the next innovative social platform to come along.

What are your thoughts? Would making a Facebook and/or Instagram post be as enjoyable of an experience with no “likes” to count?

This writer doesn’t think so. Perhaps Facebook should be more concerned with making changes that protect users’ privacy instead of changing things that actually make using the site a fun, enjoyable experience.

Kroeger is teaming with Microsoft to revolutionize the way we shop!

Susan Collida advertising » apps » blog post » business » digital » marketing » technologyTagged , , , , , , , , , , ,

With the rise of Amazon’s Fresh service as well as app services such as Instacart, many consumers prefer to do their shopping from the comfort of their home word herunterladen 2013. Microsoft is set to launch new technology in two of Kroeger’s biggest stores in an attempt to bring shoppers back into the store.

The technology promises to personalize the shoppers experience, in the process making the experience much more bearable, while at the same time promising to increase Kroger associates’ productivity win 7 download kostenlos.

Here is how it works. Microsoft has created what they call EDGE (Enhanced Display for Grocery Environment) Shelf digital display system. The new digital display shelf will replace the traditional paper tags that we are used to seeing on the shelves apps für filme herunterladen. The digital display can communicate everything from pricing and promotions to nutritional and dietary information and even video ads.

This “digital price tag” gives Kroeger the ability to instantly change prices or initiate promotions across its stores web.de download online storage. This offers major advantages to Kroeger – the ability to restock immediately and undercut the competition’s pricing on the fly while at the same time saving employees time that would have been spent changing the tags by hand kostenlose wii spiele herunterladen.

The coolest part of this technology is that the shelves communicate with the customer’s smartphones allowing them to quickly fill their custom shopping lists and even saving them time at the check-out lines ikea map.

As a customer goes down the aisle and passes an item on their shopping list, a personal icon of the shopper’s choosing, appears on the digital shelf letting them know to grab the item wo kann ich call of duty modern warfareen. The shopper can then use their smartphone (or a Kroeger supplied handheld device) to scan the item, allowing them to bypass the checkout line. Once they have scanned in the item, the app then lets the shopper know where to go to find the next item on their list saving them even more time kaspersky kostenlosen vollversion chip.

The shelves and app also work together to let the shopper know of any available coupons as they make their choices. It can even assist with a shopper’s dietary concerns wie kann man eine youtube playlisten. For example, if a shopper is gluten-free and is looking for products that do not elicit a weight gain, the app will let the shopper know which products are best to use in their weight loss programs happy birthday bilder kostenlos downloaden.

The technology is absolutely amazing and if all of the parts work together seamlessly, it would absolutely revolutionize the way we shop for groceries – making trips quicker and easier. It also frees up associates to help you with any questions.

But will it work? The technology is as of yet to be tested in a real-world environment. Microsoft and Kroeger plan to test it in two major stores and if successful, promise to expand to other locations and stores. The technology might be confusing to seniors who are used to traditional shopping and even cutting coupons but this is not the market that Microsoft and Kroeger are looking to corner.

As great as this technology is, the same technology can easily be implemented into Amazon’s Fresh service with one major difference, the shopper still doesn’t have to leave their couch to go to the grocery store. This not only is appealing to millennials but also seniors who have trouble getting around. Another concern would be the cost of this technology, will prices rise as a result? If so, that may discourage shoppers.

One thing is for sure, if the technology works practically in the real-world, a trip to the grocery store will be an entirely new and very convenient experience for the shopper.

The Power of User Generated Content

Susan Collida advertising » blog post » marketing » media » social media » technology » trendsTagged , , , , , , , , , , , , , , , , , , , ,

In today’s digital age it has become increasingly more important for small business to embrace and utilize UGC – User Generated Content to its fullest extent whatsapp duo herunterladen. User Generated Content is content created about a brand by unpaid contributors (or simply, fans) such as posts, pictures, videos, blog posts, tweets, or comments on social media channels skype for laptop. It differs from traditional ads and promotions in one key way. It is created by real life customers based on actual experiences with the brand. UGC demonstrates how people can use and interact with your products in their everyday lives minecraft download kostenlos pc.

Ad campaigns can list features and benefits of using a particular product but they do not create meaningful connections with the consumer. The easiest and most successful way to create these connections is to utilize UGC – have the users promote your brand for you yugioh devpro herunterladen. 82% of consumers say that UGC is extremely valuable in their purchasing decisions. 48% of consumers say that it is a great way to discover new brands and a whopping 92% trust recommendations from people that they do not know over brand content herunterladen.

Those statistics are significant. People respond to UGC campaigns for several reasons. One big reason is that it puts the customer front and center apps downloaden iphone x. Consumers love to share their experience and build a connection with like-minded people. Customers also trust the authenticity of UGC, which isn’t easy to come by these days, considering the profusion of brands on the internet today download everything that matters. Customer trust is always garnered by promulgating the adage ‘selling is service’, and constantly implementing the points stated on https://www.salesforce.com/blog/2019/01/how-to-create-a-customer-centric-experience.html usenext herunterladen legal. In today’s online world people are skeptical of marketers and are not passively led by commercials and billboards like they once were. They want a say in who and where they purchase from and choose brands that connect with them on a human level – companies that understand them tomtom.com/downloads kostenlos.

Specifically, Millenials react strongly to UGC. In fact, 84% of Millenials claim that user generated content on a business’ website influence their decision to purchase filme von rtl now herunterladen. This is important because Millenials are also the biggest online shoppers spending about $2,000 each year online.

One of the biggest benefits of UGC is that it is quick and keeps up with current trends. You will not have to spend lots of time and money developing an advertising campaign that may be irrelevant by the time it airs. Instead you can embrace and rely on your users to stay in touch and on the top of the minds of your audience.

The power of utilizing UGC is apparent and we will continue to see more of it as customers continue to reject traditional advertising and marketing tactics and crave authenticity.